Palestinians turn to local soda in boycott of Israel-linked goods

Palestinians turn to local soda in boycott of Israel-linked goods
Chat Cola has tapped into Palestinians’ desire to shun brands perceived as too supportive of Israel. (AFP file photo)
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Updated 15 November 2024

Palestinians turn to local soda in boycott of Israel-linked goods

Palestinians turn to local soda in boycott of Israel-linked goods
  • Chat Cola has tapped into Palestinians’ desire to shun brands perceived as too supportive of Israel
  • The Palestinian economy’s dependence on Israeli products has made a broader boycott difficult

SALFIT, Palestinian Territories: In a red box factory that stands out among the drab hills of the West Bank, Chat Cola’s employees race to quench Palestinians’ thirst for local products since the Gaza war erupted last year.
With packaging reminiscent of Coca-Cola’s iconic red and white aluminum cans, Chat Cola has tapped into Palestinians’ desire to shun brands perceived as too supportive of Israel.
“The demand for (Chat Cola) increased since the war began because of the boycott,” owner Fahed Arar, said at the factory in the occupied West Bank town of Salfit.
Julien, a restaurateur in the city of Ramallah further south, said he has stocked his classic red Coca-Cola branded fridge with the local alternative since the war began in October last year.
Supermarket manager Mahmud Sidr described how sales of Palestinian products surged over the past year.
“We noticed an increase in sales of Arab and Palestinian products that do not support (Israel),” he said.
Although it does not supply Israeli troops in Gaza with free goods — as some US fast food brands have been rumored to — Coca-Cola is perceived as simply too American.
The United States provides enormous military assistance to Israel, aid that has continued through the devastating military campaign in Gaza that Israel launched in response to Hamas’s unprecedented attack of October 7, 2023.
Coca-Cola did not respond to a request for comment, but it says the company does not support religion nor “any political causes, governments or nation states.”
A manager of the National Beverage Company, the Palestinian firm bottling Coca-Cola in the Palestinian territories, said the company had not noticed the return of many products from local stores.
There was however a decline of up to 80 percent in the drink’s sales to foreign-named chains, said the manager, speaking on condition of anonymity.
“The national boycott movement has had a big impact,” Arar said.
Ibrahim Al-Qadi, head of the Palestinian economy ministry’s consumer protection department, said that 300 tons of Israeli products were destroyed over the past three months after passing their sell-by date for want of buyers.
The Palestinian economy’s dependence on Israeli products has made a broader boycott difficult and Chat Cola’s popularity partly stems from being one of the few quality Palestinian alternatives.
“There’s a willingness to boycott if the Palestinian producers can produce equivalently good quality and price,” the head of the Palestine Economic Policy Research Institute, Raja Khalidi, said.
Khalidi said the desire for Palestinian substitutes has grown sharply since the war in Gaza began, but is stifled by “an issue of production capacity which we lack.”
A boycott campaign has been more successful in neighboring Arab states less dependent on Israeli goods.
In neighboring Jordan, the franchisee of French retail giant Carrefour, Dubai-based conglomerate Majid Al-Futtaim Group announced it was shutting down all its operations after activists called for a boycott.
Chat Cola’s Arar is proud of developing a quality Palestinian product.
Staff at the company’s Salfit factory wear sweaters emblazoned with the words “Palestinian taste” in Arabic and the Palestinian flag.
After opening the factory in 2019, Arar plans to open a new one in Jordan to meet international demand and avoid the complications of operating in the occupied West Bank.
Although the plant still turns out thousands of cans of Chat, one production line has been shut down for more than a month.
Israeli authorities have held up a large shipment of raw materials at the Jordanian border, hitting output, Arar said, adding he can meet only 10 to 15 percent of demand for his product.
As Arar spoke, Israeli air defenses intercepted a rocket likely launched from Lebanon, creating a small cloud in view of the plant.
But with war have come opportunities.
“There has never been the political support for buying local that there is now, so it’s a good moment for other entrepreneurs to start up,” economist Khalidi said.


Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
Updated 09 November 2025

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
  • A photo of Pedro Elias Garzon Delvaux at the Louvre on the day of the crown jewels heist had drawn millions of views
  • The image shows him in a fedora and three-piece suit, sparking online speculation that he was a detective or even AI-generated

PARIS: When 15-year-old Pedro Elias Garzon Delvaux realized a photo of him at the Louvre on the day of the crown jewels heist had drawn millions of views, his first instinct was not to rush online and unmask himself.
Quite the opposite. A fan of Sherlock Holmes and Hercule Poirot who lives with his parents and grandfather in Rambouillet, 30 kilometers from Paris, Pedro decided to play along with the world’s suspense.
As theories swirled about the sharply dressed stranger in the “Fedora Man” shot – detective, insider, AI fake – he decided to stay silent and watch.
“I didn’t want to say immediately it was me,” he said. “With this photo there is a mystery, so you have to make it last.”
For his only in-person interview since that snap turned him into an international curiosity, he appeared for the AP cameras at his home much as he did that Sunday: in a fedora hat, Yves Saint Laurent waistcoat borrowed from his father, jacket chosen by his mother, neat tie, Tommy Hilfiger trousers and a restored, war-battered Russian watch.
The fedora, angled just so, is his homage to French Resistance hero Jean Moulin.
In person, he is a bright, amused teenager who wandered, by accident, into a global story.
From photo to fame
The image that made him famous was meant to document a crime scene. Three police officers lean on a silver car blocking a Louvre entrance, hours after thieves carried out a daylight raid on French crown jewels. To the right, a lone figure in a three-piece suit strides past – a flash of film noir in a modern-day manhunt.
The Internet did the rest. “Fedora Man,” as users dubbed him, was cast as an old-school detective, an inside man, a Netflix pitch – or not human at all. Many were convinced he was AI-generated.
Pedro understood why. “In the photo, I’m dressed more in the 1940s, and we are in 2025,” he said. “There is a contrast.”
Even some relatives and friends hesitated until they spotted his mother in the background. Only then were they sure: The Internet’s favorite fake detective was a real boy.
The real story was simple. Pedro, his mother and grandfather had come to visit the Louvre.
“We wanted to go to the Louvre, but it was closed,” he said. “We didn’t know there was a heist.”
They asked officers why the gates were shut. Seconds later, AP photographer Thibault Camus, documenting the security cordon, caught Pedro midstride.
“When the picture was taken, I didn’t know,” Pedro said. “I was just passing through.”
Four days later, an acquaintance messaged: Is that you?
“She told me there were 5 million views,” he said. “I was a bit surprised.” Then his mother called to say he was in The New York Times. “It’s not every day,” he said. Cousins in Colombia, friends in Austria, family friends and classmates followed with screenshots and calls.
“People said, ‘You’ve become a star,’” he said. “I was astonished that just with one photo you can become viral in a few days.”
An inspired style
The look that jolted tens of millions is not a costume whipped up for a museum trip. Pedro began dressing this way less than a year ago, inspired by 20th-century history and black-and-white images of suited statesmen and fictional detectives.
“I like to be chic,” he said. “I go to school like this.”
In a sea of hoodies and sneakers, he shows up in a three-piece suit. And the hat? No, that’s its own ritual. The fedora is reserved for weekends, holidays and museum visits.
At his no-uniform school, his style has already started to spread. “One of my friends came this week with a tie,” he said.
He understands why people projected a whole sleuth character onto him: improbable heist, improbable detective. He loves Poirot – “very elegant” – and likes the idea that an unusual crime calls for someone who looks unusual. “When something unusual happens, you don’t imagine a normal detective,” he said. “You imagine someone different.”
That instinct fits the world he comes from. His mother, Félicité Garzon Delvaux, grew up in an 18th-century museum-palace, daughter of a curator and an artist – and regularly takes her son to exhibits.
“Art and museums are living spaces,” she said. “Life without art is not life.”
For Pedro, art and imagery were part of everyday life. So when millions projected stories onto a single frame of him in a fedora beside armed police at the Louvre, he recognized the power of an image and let the myth breathe before stepping forward.
He stayed silent for several days, then switched his Instagram from private to public.
“People had to try to find who I am,” he said. “Then journalists came, and I told them my age. They were extremely surprised.”
He is relaxed about whatever comes next. “I’m waiting for people to contact me for films,” he said, grinning. “That would be very funny.”
In a story of theft and security lapses, “Fedora Man” is a gentler counterpoint – a teenager who believes art, style and a good mystery belong to ordinary life. One photo turned him into a symbol. Meeting him confirms he is, reassuringly, real.
“I’m a star,” he says – less brag than experiment, as if he’s trying on the words the way he tries on a hat. “I’ll keep dressing like this. It’s my style.”