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RIYADH: Princess Reema bint Bandar Al-Saud has announced a new campaign to raise awareness for cancer prevention and early detection through regular checkups, screenings and lifestyle changes.

On Tuesday, through her health initiative 10KSA, Princess Reema, who is the Kingdom’s ambassador to the US, urged members of the public to take preventative action, and encourage others to do the same.

For the upcoming “Lavender Ribbon” day on Dec. 8, 10KSA invites people to post their stories on social media. The color lavender represents all cancers, globally.

Princess Reema said at the launch: “By joining us, you’ll help more people grasp the vital role of prevention through regular check-ups and screenings, which can lead to earlier diagnoses.

“Let’s stand together for health today, on Dec. 8, and every single day, because together, we will build a healthier future for ourselves, our loved ones, and our nation.”

Under the slogan, “Together for Health,” the initiative urges everyone to post a photo or video of their Lavender Ribbon, with a caption that highlights the steps they are taking for their health, with the tag @10KSA2025 and hashtag #10KSA.

Coinciding with the 10th anniversary of the initiative, activities will include planting 10,000 lavender bushes in the Asir region.

10KSA is also providing a toolkit, which can be downloaded from their website, setting out how to participate.

It includes educational material about cancer, information on preventative care, as well as brand guidelines and social media posts for everyone to use.

10KSA was launched by Princess Reema in 2015 to promote cancer awareness and preventative health.

It still holds the Guinness World Record for the Largest Human Awareness Ribbon, which brought together almost 9,000 women in 2015.

The 10KSA campaign is supported by the Ministry of Health and the Ministerial Committee of Health in All Policies.

There is also backing provided by the Aseer Development Authority, Environment Fund, and the ministries of education, foreign affairs, and water and agriculture.

10KSA receives further support from partners including the Arab National Bank, Mukatafa, ROSHN Group, Morooj and webook.

RIYADH: ��������’s advancements in the health care industry were under the spotlight at the Global Health Exhibition in Malham on Wednesday, including research for chronic diseases, building of institutional capacity, and the harnessing of technology. 

Abdulrahman Sabra, general manager of Roche, told Arab News: “One of the major pillars we focus on, whether in the Vision 2030 goals, or in the strategy for us as well, is how to build capabilities within ��������, and one of the areas we focus on is clinical research.”

Saad Albattal, chief medical officer of chronic diseases at Health Holding, highlighted a recent initiative, the Diabetic Command Center.

“The best example of that is the Diabetic Command Center, which is the first in the world. We are following all the patients with CGM (continuous glucose monitoring) and all their readings, and the glucose monitoring system is reflected on our screens.” 

Albattal said this command center uses built-in, artificial-intelligence technology to send monitoring notifications to beneficiaries.

“Once a patient is way off the track, interventions will be made by healthcare providers either by calling the patient or even by sending an emergency ambulance to the location of the patient,” he said. 

The provision and accessibility of medical devices are also a focus of companies in the Kingdom. 

Fahad Albuthi, COO at ��������’s National Unified Procurement Co., one of the nation’s primary suppliers of devices, highlighted the role of his firm.   

“We are focusing on supporting health care to increase efficiency and also reducing the cost of the service provider, and this is with the full supply chain cycle we are responsible for, from the planning to the delivery of the item to the healthcare provider.” 

“At NUPCO, we are combining a proven track record in delivery with AI-driven innovation, digital procurement platforms, and predictive analytics to enhance efficiency, accessibility, and quality across ��������’s healthcare ecosystem,” said Albuthi.

“By using AI to optimize delivery routes and prioritize critical orders, we have significantly reduced delays and improved patient outcomes. 

“We have also automated more than 15 core operations through Robotic Process Automation, cutting repetitive administrative tasks and boosting efficiency.”

Giving an example of the operations, Albuthi said: “During Hajj, urgent delivery times on our longest route dropped to under 6 minutes, which is clear proof that when the systems are reliable, frontier technology can transform emergency response nationwide.”

The firm announced earlier this year that it had secured three significant financing agreements totaling SR2.5 billion ($666.6 million) to strengthen supply-chain financing for healthcare suppliers.