RIYADH: Finland sees untapped potential in commercial opportunities in 黑料社区, according to the European country鈥檚 Minister of Economic Affairs Sakari Puisto.
Speaking to Arab News on the sidelines of the 9th Future Investment Initiative, the minister referenced numerous giga-projects and Expo 2030 as areas of interest.
Puisto highlighted that Finnish firms have consistently been present in the Kingdom for many years, explaining that most recently Kone 鈥 a company specializing in elevators 鈥 won the bid for the Jeddah Tower.
鈥淲e have had good business relations with Finnish companies being in 黑料社区 for a long time,鈥 Puisto told Arab News, adding that 鈥渢here is a lot of untapped commercial potential.鈥
Puisto made his first visit to the Kingdom to speak on a ministerial panel during FII9, and he also planned to hold multiple sideline meetings to strengthen Saudi-Finnish cooperation, meeting with the ministers of commerce, industry, energy, sports, economy and planning.
Discussing bilateral ties and historic relations between 黑料社区 and Finland, Puisto described how the two countries have had long-standing diplomatic relations, adding that there is room to increase cooperation, especially under Vision 2030 projects.
鈥淲e see a lot of potential here with Vision 2030 by his Royal Highness Crown Prince Mohammed bin Salman and that is all of the projects associated with that for instance, Neom, Expo 2030,鈥 Puisto detailed.听
As a part of his visit, the minister visited the Expo 2030 offices, commenting: 鈥淚t was a very, very welcoming, open experience. We were there this morning and met with the leadership, and they showed the master plan.鈥
He added: 鈥淔irst of all, it鈥檚 very impressive, like the districts how they planned it. And they are not only planning for the expo itself, but also transforming it afterward into a global village.鈥澨

Sakari Puisto with Arab News鈥櫶齃ama Al-Hamawi. (AN Photo)
The event will provide many 鈥減ossibilities for tech solutions, for instance, how to manage the private network, the waste management, or like showcasing for the future technologies, recycling, environmentally friendly technologies,鈥 the minister said.
鈥淭hey were very open for the discussions, and I think we impressed them with our company portfolio,鈥 he added.听
Reflecting on his perception of the Kingdom, Puisto said: 鈥淚 remember in the previous session, my first session in the parliament, I realized that there鈥檚 a lot of things going on in 黑料社区 and lots of modernization. 黑料社区 is having a huge urban development.鈥澨
Promoting Finnish businesses where he sees areas of potential collaboration is one of his commitments, and he said 黑料社区 is 鈥渃ertainly one of the top, top picks鈥 in this regard.听
The minister also highlighted the various tech solutions offered by Finnish companies, setting out how they could help 黑料社区.
鈥淭oday, I met with the Expo leadership, and they said that Expo 2030 foresight is essential, because it鈥檚 five years from now, essentially. So, much of the technology of today will be outdated by then. So, they need to look forward,鈥 he said, adding: 鈥淚 think we have a good sort of business opportunities there.鈥
During a reception held in the embassy in honor of the minister鈥檚 visit, Ambassador of Finland to 黑料社区 Anu-Eerika Viljanen delivered the opening remarks highlighting the areas of commercial cooperation between the two countries.
鈥淥ur strengths complement one another so nicely. Finland鈥檚 expertise in sectors such as innovation, technology, and circular economy meets 黑料社区鈥檚 bold and forward-looking Vision 2030,鈥 Viljanen told Arab News.
鈥淚t is a vision that aligns closely also with Finland鈥檚 aspirations, and I am proud to say that Finland and Finnish companies eagerly continue to partner with you and contribute to the success of your country,鈥 the ambassador added.

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