DUBAI: șÚÁÏÉçÇűâs King Abdulaziz Center for World Culture, also known as Ithra, has announced the return of its flagship design event Tanween from Nov. 17-22.
Tanweenâs eighth edition returns under the theme âDesign the Unspoken,â with the aim of encouraging designers to anticipate hidden needs and respond with bold, forward-looking design.Â
As of Monday, the Tanween Challenge has begun its open call, seeking designers worldwide to participate in this yearâs competition.Â
Designers can register to take part in one of the six-day Tanween Challenge design sprints that will be held during the event. Applications close on Oct. 26.
This yearâs challenges are united by the theme âDesign for the 90 percent,â inviting participants to shift attention away from the top 10 percent of consumers toward the wider 90 percent, who form the majority yet remain underserved in the design market.Â
The various challenges include âGlobal Impact Challenge, Elevating the Learning Journey,â which seeks to reimagine learning in rural areas with limited resources, infrastructure and access; âProduct Design Challenge, Farmer Gadget,â which asks applicants to develop a multifunctional product that supports the daily needs of farmers working in extreme climates; âUrban Spaces Challenge, Communal Pavilion,â which calls on applicants to reimagine inclusive micro-environments that encourage human connection in an individuality-driven world; and âVisual Communication Challenge, Awareness Campaign for Diverse Communities,â which calls on applicants to create inclusive visual materials that cross language barriers and build cultural bridges.
Last yearâs edition of Tanween attracted more than 2,000 attendees who participated in a range of workshops, talk sessions and hands-on courses.Â