China’s frigid northeast thrives on ‘little potato’ tourism boom

China’s frigid northeast thrives on ‘little potato’ tourism boom
Animal ears and pom-poms on fuzzy hats adorn tourists’ heads on the streets of the frigid northeastern Chinese city of Harbin, which is enjoying a surge in visitors driven by social media. (AFP)
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Updated 01 January 2025

China’s frigid northeast thrives on ‘little potato’ tourism boom

China’s frigid northeast thrives on ‘little potato’ tourism boom
  • Animal ears and pom-poms on fuzzy hats adorn tourists’ heads on the streets of the frigid northeastern Chinese city of Harbin, which is enjoying a surge in visitors driven by social media

HARBIN: Animal ears and pom-poms on fuzzy hats adorn tourists’ heads on the streets of the frigid northeastern Chinese city of Harbin, which is enjoying a surge in visitors driven by social media.
Photos and videos taken around the city’s landmarks flood platforms such as TikTok counterpart Douyin and Instagram-esque Xiaohongshu — many featuring tourists from the warmer south.
They’re affectionately known as “southern little potatoes,” a reference to their alleged smaller stature and cutesy winter gear that contrast with the area’s stereotypically coarse character.
A search for “southern little potatoes visit the north” racked up more than 428,000 notes on Xiaohongshu.
That’s where Chen Xiting, who works in e-commerce in the southern province of Guangdong, said she was inspired to visit.
“It’s the quickest way young people get trip recommendations,” said Chen.
She said she had noticed a sizeable number of fellow southerners.
“I heard quite a bit of Cantonese, which we’re very familiar with, today at tourist sites and on the street,” said the 29-year-old, wearing a hat with dog ears and with only her face exposed to the air.
Liu Rong, a student from Sichuan, said the city’s push for more southern tourists was clear from the surge in videos about Harbin he often watched with his wife.
“These years, especially this year, Harbin’s cultural tourism has placed a lot of importance on paying attention to us southerners,” Liu said.

Harbin is the capital of Heilongjiang, one of three provinces that make up the “Dongbei” (northeast) region, where temperatures can reach -30 degrees Celsius (-22 degrees Fahrenheit) during winter.
Bordered by Russia and North Korea, it is one of China’s poorest provinces, outperforming only neighboring Jilin, Gansu, Hainan island and sparsely populated Tibet, Qinghai and Ningxia.
But the first five months of 2024 saw the operating income of Heilongjiang’s cultural, sports and entertainment industries rise nearly 60 percent year-on-year, according to official data.
Tourists spent 154 billion yuan ($21 billion) in the first half of 2024, up 171 percent from the first half of 2023.
Popular novels and dramas set in the northeast have also helped spark a travel boom to the region.
“A lot of southerners, which we call ‘little potatoes’, came over here for travel and made our Harbin very trendy,” Emily Liu, a local tour guide, told AFP.
The online fame has been good for the travel business, said 30-year-old Jiang Zhonglong, energetically gesticulating in front of his tripod just meters away from Liu.
He started working for a Harbin-based travel agency three years ago, during the Covid-19 pandemic, and said business was now much better.
“So many little friends, southern potatoes, tourists have all come here,” he said.
One night this month, the city’s commercial district of Central Street saw a steady stream of people walking on the cobblestone path under bright yellow lights.
Ling, a 38-year-old from the coastal eastern province of Zhejiang, was there with his wife to “daka,” a phrase that means “punching in” but now describes visiting popular spots to share photos on social media.
“We often scroll through (video sharing platform) Douyin and such. We often see videos promoting Harbin,” said Ling, who asked to be identified only by his surname.
Ling told AFP he’d believed negative stereotypes about Dongbei in the past.
“But we came here and found that things are pretty decent,” he said.
“I’ve been yearning for a different cultural experience compared to where I come from — the weather and style are completely different.”
Nearby, a steady stream of people ducked inside a shop selling goods from Russia — just a stone’s throw away.
Foot traffic to the shopping street has tripled since 2022, said store manager Zhangzhang, who has worked in the area for more than 10 years and asked to be identified by her nickname.
“My hometown has suddenly become popular,” she said, adding she was “extremely proud.”
She said the store last year started selling more hats and scarves for travelers who “didn’t pack enough layers” — including those printed with the region’s classic red florals.
“I think that this can help lift the economy of our Dongbei.”


Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
Updated 09 November 2025

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
  • A photo of Pedro Elias Garzon Delvaux at the Louvre on the day of the crown jewels heist had drawn millions of views
  • The image shows him in a fedora and three-piece suit, sparking online speculation that he was a detective or even AI-generated

PARIS: When 15-year-old Pedro Elias Garzon Delvaux realized a photo of him at the Louvre on the day of the crown jewels heist had drawn millions of views, his first instinct was not to rush online and unmask himself.
Quite the opposite. A fan of Sherlock Holmes and Hercule Poirot who lives with his parents and grandfather in Rambouillet, 30 kilometers from Paris, Pedro decided to play along with the world’s suspense.
As theories swirled about the sharply dressed stranger in the “Fedora Man” shot – detective, insider, AI fake – he decided to stay silent and watch.
“I didn’t want to say immediately it was me,” he said. “With this photo there is a mystery, so you have to make it last.”
For his only in-person interview since that snap turned him into an international curiosity, he appeared for the AP cameras at his home much as he did that Sunday: in a fedora hat, Yves Saint Laurent waistcoat borrowed from his father, jacket chosen by his mother, neat tie, Tommy Hilfiger trousers and a restored, war-battered Russian watch.
The fedora, angled just so, is his homage to French Resistance hero Jean Moulin.
In person, he is a bright, amused teenager who wandered, by accident, into a global story.
From photo to fame
The image that made him famous was meant to document a crime scene. Three police officers lean on a silver car blocking a Louvre entrance, hours after thieves carried out a daylight raid on French crown jewels. To the right, a lone figure in a three-piece suit strides past – a flash of film noir in a modern-day manhunt.
The Internet did the rest. “Fedora Man,” as users dubbed him, was cast as an old-school detective, an inside man, a Netflix pitch – or not human at all. Many were convinced he was AI-generated.
Pedro understood why. “In the photo, I’m dressed more in the 1940s, and we are in 2025,” he said. “There is a contrast.”
Even some relatives and friends hesitated until they spotted his mother in the background. Only then were they sure: The Internet’s favorite fake detective was a real boy.
The real story was simple. Pedro, his mother and grandfather had come to visit the Louvre.
“We wanted to go to the Louvre, but it was closed,” he said. “We didn’t know there was a heist.”
They asked officers why the gates were shut. Seconds later, AP photographer Thibault Camus, documenting the security cordon, caught Pedro midstride.
“When the picture was taken, I didn’t know,” Pedro said. “I was just passing through.”
Four days later, an acquaintance messaged: Is that you?
“She told me there were 5 million views,” he said. “I was a bit surprised.” Then his mother called to say he was in The New York Times. “It’s not every day,” he said. Cousins in Colombia, friends in Austria, family friends and classmates followed with screenshots and calls.
“People said, ‘You’ve become a star,’” he said. “I was astonished that just with one photo you can become viral in a few days.”
An inspired style
The look that jolted tens of millions is not a costume whipped up for a museum trip. Pedro began dressing this way less than a year ago, inspired by 20th-century history and black-and-white images of suited statesmen and fictional detectives.
“I like to be chic,” he said. “I go to school like this.”
In a sea of hoodies and sneakers, he shows up in a three-piece suit. And the hat? No, that’s its own ritual. The fedora is reserved for weekends, holidays and museum visits.
At his no-uniform school, his style has already started to spread. “One of my friends came this week with a tie,” he said.
He understands why people projected a whole sleuth character onto him: improbable heist, improbable detective. He loves Poirot – “very elegant” – and likes the idea that an unusual crime calls for someone who looks unusual. “When something unusual happens, you don’t imagine a normal detective,” he said. “You imagine someone different.”
That instinct fits the world he comes from. His mother, Félicité Garzon Delvaux, grew up in an 18th-century museum-palace, daughter of a curator and an artist – and regularly takes her son to exhibits.
“Art and museums are living spaces,” she said. “Life without art is not life.”
For Pedro, art and imagery were part of everyday life. So when millions projected stories onto a single frame of him in a fedora beside armed police at the Louvre, he recognized the power of an image and let the myth breathe before stepping forward.
He stayed silent for several days, then switched his Instagram from private to public.
“People had to try to find who I am,” he said. “Then journalists came, and I told them my age. They were extremely surprised.”
He is relaxed about whatever comes next. “I’m waiting for people to contact me for films,” he said, grinning. “That would be very funny.”
In a story of theft and security lapses, “Fedora Man” is a gentler counterpoint – a teenager who believes art, style and a good mystery belong to ordinary life. One photo turned him into a symbol. Meeting him confirms he is, reassuringly, real.
“I’m a star,” he says – less brag than experiment, as if he’s trying on the words the way he tries on a hat. “I’ll keep dressing like this. It’s my style.”