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RIYADH: The handicrafts sector in �������� is experiencing significant growth, evolving from a hobby and a means of preserving heritage into a vital economic sector that fosters entrepreneurship.

This transformation is driven by a clear institutional vision, particularly the enhanced role of the Heritage Commission, according to the Saudi Press Agency.

Official data indicates the handicrafts market in the Kingdom is valued at about $405 million, with local products representing just 20 percent.

These figures highlight substantial opportunities for artisans and entrepreneurs, and the need for competitive Saudi handicraft projects capable of innovation and high-quality craftsmanship, the SPA reported.

This shift is prominently showcased at the Saudi International Handicrafts Week, known as Banan, a key platform for Saudi and global handicraft innovation.

The event coincides with the Year of Handicrafts and forms part of a national effort to support and empower artisans economically and culturally.

Organized by the commission and running until Nov. 26, it highlights traditional crafts not only as utilitarian objects but also as expressions of cultural values and national identity.

At the exhibition, visitors see artisans displaying their work for the first time, emerging projects seeking commercial identities, and inspiring innovations developed in small homes and workshops that have grown into significant economic ventures.

Banan allocates substantial space to entrepreneurs, enhancing visibility for small projects and facilitating connections with investors.

Many participants reported that the platform allowed them to test and refine their products for local and international markets.

This initiative complements the commission’s efforts to build an integrated ecosystem through training programs, craft documentation and improved marketing access.