Rising Emirati designer Azza Rashed Al-Suwaidi talks Dolce & Gabbana award

Rising Emirati designer Azza Rashed Al-Suwaidi talks Dolce & Gabbana award
Azza Al-Suwaidi’s design, called “Flourish,” was inspired by the resilience and vibrancy of the bougainvillea flower, which is commonly found across the Gulf. (Supplied)
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Updated 11 min 29 sec ago

Rising Emirati designer Azza Rashed Al-Suwaidi talks Dolce & Gabbana award

Rising Emirati designer Azza Rashed Al-Suwaidi talks Dolce & Gabbana award

DUBAI: With the open call deadline for this year’s Abu Dhabi Music & Arts Foundation x Dolce & Gabbana Design Award approaching on Nov. 17, Arab News spoke to the winner of the first edition about her experience spending six months at Dolce & Gabbana’s headquarters in Italy and why this opportunity is a launchpad for young designers.

As part of the two-year cycle of the 2024 award, Emirati winner Azza Rashed Al-Suwaidi completed an internship at Dolce & Gabbana’s headquarters, where she saw her winning abaya design come to life.

“I faced pressure and unfamiliar norms,” Al-Suwaidi said of the challenges.

“In a new language and work culture, I couldn’t talk my way through everything, so I shadowed closely, watching workflows, reading nonverbal cues, and turning feedback into action without ego.  Fashion is a physical language — hands, fabric, pins, fit notes, eye contact — and I learned it by mapping the sequence (measure, drape, mark, adjust), prototyping, and returning for silent critique,” she added, noting that the process “trained me to be more perceptive.”

Al-Suwaidi’s design, called “Flourish,” was inspired by the resilience and vibrancy of the bougainvillea flower, which is commonly found across the Gulf.

“The flower is known for growing within harsh conditions; this was a flower found in Emirati ecosystems but also that of Sicily, a location that had always been integral to Dolce & Gabbana’s DNA and brand heritage,” she explained.

Looking ahead, Al-Suwaidi says she wishes to raise the international profile of Emirati fashion and credits her time at Dolce & Gabbana for giving her the right tools.

“Working with an Italian luxury house, specifically Dolce & Gabbana, was uniquely valuable because it placed me inside a mature craft ecosystem and a disciplined operating model distinct from an Arab label. Equally important, learning inside a different culture sharpened my judgment and range. Being in Milan meant absorbing a distinct design language, workplace cadence, and critique style and translating those norms back into my own practice without losing my identity,” she said.

For the next edition of the award, three finalists will be announced on Dec. 1 before a winner is chosen in April 2026.

The winner will go on to take part in a six-month internship at Dolce & Gabbana in Milan or Legnano, Italy, and will also display their work at the Abu Dhabi Festival and a selected Dolce & Gabbana Boutique in the UAE capital.

As for her advice for the next winner, Al-Suwaidi encouraged them “to cultivate sustained curiosity and a habit of exploration. Remain open to unfamiliar experiences, knowing that each day will present new challenges and unexpected turns.”


Salma Abu Deif named Loewe brand ambassador

Salma Abu Deif named Loewe brand ambassador
Updated 12 November 2025

Salma Abu Deif named Loewe brand ambassador

Salma Abu Deif named Loewe brand ambassador

DUBAI: Spanish luxury brand Loewe has named Egyptian actress Salma Abu Deif as its newest brand ambassador.

The star most recently attended Loewe’s Spring/Summer 2026 runway show in Paris, marking the first collection designed under the creative direction of Jack McCollough and Lazaro Hernandez.

As the first Loewe brand ambassador in the Middle East, Abu Deif called it an “incredible honor” and said she had “long admired the house for its artistry and bold creativity.”

Spanish luxury brand Loewe shared images of Egyptian actress Salma Abu Deif. (Supplied)

She added: “This partnership allows me to express myself in new and meaningful ways. The brand’s ability to merge minimalism with innovation has always inspired me, and I deeply admire the way it champions individuality.”

Trained at New York’s Stella Adler Studio of Acting, Cairo-born Abu Deif has starred in numerous films, including playing singer Sherine in 2017’s “Sheikh Jackson.” The film, screened at the Toronto International Film Festival, was Egypt’s Academy Award submission for the Best International Feature Film category.

The actress has also appeared in series such as “Rag’een ya Hawa” and “Halawet El Donia.”

 Abu Deif’s tenure comes as Loewe takes its first steps under new creative heads McCollough and Hernandez. They have taken up the mantle from Jonathan Anderson who stepped down in March after an 11-year stint for a move to Dior.

McCollough and Hernandez met at the Parsons New School of Design. In an unusual move, they chose to collaborate on their graduate collection, which was released in 2002 and picked up by Barneys New York. Their label, Proenza Schouler, is taken from their mother’s maiden names.

In 2004, the pair were awarded the inaugural Council of Fashion Designers of America Vogue Fashion Fund. They went on to win the CFDA’s Womenswear Designer of the Year award in 2007.

Fast forward to 2025 and the pair were tapped to lead Loewe into its next chapter. Fashion magazines speculated on where the duo would take the famed label — and the duo soon impressed.

The Spring/Summer 2026 collection was well received, with Women’s Wear Daily lauding it as “full of bold colors and clean, sculptural garments.”

 “(It) felt future-looking but full of life and organic textures,” WWD’s Ashley Simpson added.