黑料社区

How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

Special How AI is transforming Saudi businesses, from homegrown startups to global creative agencies
Hams Nabeel, a working mother who founded her business, says the AI-powered Salla platform听enabled her to focus on creativity rather than technical details. (Supplied)
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How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

How AI is transforming Saudi businesses, from homegrown startups to global creative agencies
  • Small business owners are using smart tools to automate tasks like bookkeeping, customer service, and content creation with minimal resources
  • Platforms like Salla and QuickBooks help entrepreneurs manage online stores, financials, and logistics, saving time and boosting efficiency

RIYADH: Artificial intelligence is revolutionizing the landscape for small businesses, offering innovative solutions that enhance efficiency, creativity, and competitiveness. As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.

One of the most significant advantages of AI is its ability to automate repetitive tasks. Tools like chatbots can handle customer inquiries around the clock, freeing up valuable time for business owners to focus on strategic initiatives.

This not only improves customer service but also enhances overall efficiency.

AI-powered analytics platforms can process vast amounts of data, providing actionable insights that help businesses make informed decisions based on market trends and consumer behavior.听

In this dynamic environment, AI is transforming small business operations.

A notable example is Hams Nabeel, a working mother who founded her business, Thikra, to preserve cherished memories for families.

鈥淭here was a clear need for my business idea,鈥 she told Arab News. 鈥淪ince I had my daughter, I wanted to preserve her hospital items 鈥 like her hat, blanket, and hand bracelet 鈥 all in one place.鈥

AI has become crucial in Nabeel鈥檚 entrepreneurial journey, streamlining various aspects of her operations. 鈥淐hatGPT helped me expand my business by crafting a clear structural plan,鈥 she said.

What typically took weeks can now be accomplished in minutes, providing clarity when she faced uncertainties.

AI also assisted Nabeel in comparing 3D printers and defining her business鈥檚 vision. 鈥淎I guided me in crafting my mission and vision and even generated social media posts,鈥 she said.

For financial management, she relies on QuickBooks, which automates tasks and offers valuable insights. Furthermore, Nabeel uses Salla, a website creation tool that simplifies online store management.

鈥淐reating a business is so easy with Salla,鈥 she said, allowing her to focus on creativity rather than technical details.




Screenshot of a page in the AI-enabled powered Salla platform.

In creative sectors, AI tools are essential for content creation and design. From generating social media posts to developing marketing materials, AI helps small business owners maintain a robust online presence without extensive resources.

鈥淲e have traditionally always been creatives before tech developers, but with AI it is now enabling us to combine both,鈥 Denis Bodart, who operates a creative animation agency called Feed Me Light in London and Riyadh, told Arab News.

鈥淲e are now building more creative tools and AI products, including a new SaaS (Software as a Service) platform focused on the out-of-home advertising sector, which allows us to dynamically display content on various screens at once.

鈥淚magine walking through a city filled with screens that communicate and showcase engaging, interactive content. For example, the displays can respond to the latest football or esports results, presenting teams in an exciting manner.

鈥淭hey can also adapt to weather conditions and customize their content based on audience presence in events, venues, and shops.鈥

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Bodart highlighted how AI agents support his team. 鈥淏y training AI agents to understand our business more, we can use these agents to help support our teams, providing a helping hand with more repetitive tasks such as receipts, bookings, data fetching, or even helping enhance our marketing and sales teams, amplifying our business鈥檚 online presence.鈥

He added: 鈥淔or 黑料社区, the strategic integration of AI holds immense potential to create a truly transformative and positive impact on how they approach upcoming global events such as the Winter Olympics, Asian Cup, and World Cup events.

鈥淭his technology can significantly elevate fan engagement, optimize operations, and craft unparalleled experiences, setting new benchmarks for global sporting events hosted in the Kingdom.鈥




Denis Bodart, who runs a creative animation agency called Feed Me Light in London and Riyadh, says听AI helps small business owners maintain a robust online presence without extensive resources. (Supplied)

Integrating AI allows small businesses to provide seamless customer experiences. Automating processes like order management and payment processing enhances customer satisfaction and loyalty.

鈥淎I has completely changed the game for small creators like me,鈥 Salwa Beauty, a prominent social media influencer in 黑料社区, told Arab News. 鈥淚t鈥檚 like having a full creative team in your pocket.鈥

Salwa utilizes AI to generate content ideas, animate scenes, write captions, and redesign photos 鈥 tasks that once required extensive time and resources.

For her fitness content, Salwa has eliminated the need for models or physical products. 鈥淚 can animate people, create scenes, and even showcase products being used 鈥 all without hiring anyone or incurring upfront costs,鈥 she said.

This capability allows her to build a complete brand presence independently, showcasing the democratizing power of AI.

The freedom AI provides is substantial for small businesses. By enabling entrepreneurs to launch ideas, test visuals, and create professional content quickly and affordably, AI empowers them to stand out in a crowded market.

鈥淎I is literally my assistant now,鈥 said Salwa.

AI also reduces costs associated with traditional modeling. Additionally, AI facilitates content creation and scheduling, allowing businesses to maintain a consistent online presence effortlessly.

Platforms like Salla and Zid are enhancing the landscape for small businesses in 黑料社区. These platforms leverage AI to optimize customer interactions, enabling efficient order scheduling, carrier connections, and targeted marketing messages based on customer data.




Screenshot of a page in the AI-enabled Zid platform.

Such features not only save time but also enhance the overall customer experience.

AI has emerged as an invaluable asset for small businesses, offering innovative solutions that enhance productivity, creativity, and financial management. Integrating AI tools can significantly transform the entrepreneurial journey, enabling working mothers and small creators to thrive in today鈥檚 competitive market.

With AI as a partner, the possibilities for growth and success are limitless. As small businesses in 黑料社区 continue to embrace these technologies, they open the door to a future where creativity and efficiency flourish, paving the way for new ideas and opportunities.

AI is a powerful ally for small businesses, empowering them to optimize operations, enhance marketing efforts, and improve customer experiences. As more entrepreneurs embrace these technologies, the potential for growth and innovation continues to expand.



Saudi crown prince receives phone call from German chancellor

Saudi Crown Prince Mohammed bin Salman and German Chancellor Friedrich Merz. (File/AFP)
Saudi Crown Prince Mohammed bin Salman and German Chancellor Friedrich Merz. (File/AFP)
Updated 15 sec ago

Saudi crown prince receives phone call from German chancellor

Saudi Crown Prince Mohammed bin Salman and German Chancellor Friedrich Merz. (File/AFP)
  • During the call, Saudi-German relations and ways to strengthen them in a number of areas were discussed

RIYADH: Saudi Crown Prince Mohammed bin Salman received a phone call from German Chancellor Friedrich Merz on Thursday, Saudi Press Agency reported.

During the call, Saudi-German relations and ways to strengthen them in a number of areas were discussed.

Important developments and efforts made to enhance security and stability in the region were also discussed during the call, SPA said.


Saudi FM arrives in Moscow on official visit

Saudi Foreign Minister Prince Faisal bin Farhan. (File/AFP)
Saudi Foreign Minister Prince Faisal bin Farhan. (File/AFP)
Updated 03 July 2025

Saudi FM arrives in Moscow on official visit

Saudi Foreign Minister Prince Faisal bin Farhan. (File/AFP)
  • Prince Faisal is expected to discuss Saudi-Russian relations and ways to strengthen them

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan arrived in Moscow on an official visit on Thursday, the Kingdom鈥檚 Foreign Ministry reported.

Prince Faisal is expected to discuss Saudi-Russian relations and ways to strengthen them.

Important international and regional issues and matters of common interest will also be discussed, the ministry said.


Indonesia鈥檚 president performs Umrah

Indonesia鈥檚 president performs Umrah
Updated 03 July 2025

Indonesia鈥檚 president performs Umrah

Indonesia鈥檚 president performs Umrah
  • Prabowo Subianto is on his first official trip to 黑料社区 since taking office
  • Trade between the two countries over the past five years stands at about $31.5 billion

MAKKAH: Indonesia鈥檚 President Prabowo Subianto performed Umrah on Wednesday.

He was received on arrival at the Grand Mosque in Makkah by several officials, the Saudi Press Agency reported.

Prabowo was on his first official trip to 黑料社区 since taking office.

The two countries have signed agreements worth about $27 billion between private sector institutions in several sectors, including clean energy and petrochemicals.

The two sides have also agreed to bolster cooperation in the provision of crude oil and its derivatives, improve energy supply chains and strengthen cooperation in mineral resources, the SPA reported.

Trade between the two countries over the past five years stands at about $31.5 billion.


Diriyah House showroom introduces 黑料社区鈥檚 鈥楥ity of Earth鈥 jewel to London

Diriyah House showroom introduces 黑料社区鈥檚 鈥楥ity of Earth鈥 jewel to London
Updated 03 July 2025

Diriyah House showroom introduces 黑料社区鈥檚 鈥楥ity of Earth鈥 jewel to London

Diriyah House showroom introduces 黑料社区鈥檚 鈥楥ity of Earth鈥 jewel to London
  • On the completion of Diriyah, an estimated 100,000 residents will live there, and another 180,000 will commute to work in various jobs
  • Crown Prince Mohammed bin Salman initiated a new vision in 2017 to develop Diriyah into a pedestrian-friendly city, while preserving its historical significance and Najdi architecture

LONDON: The Diriyah Company launched an interactive pavilion this week in London鈥檚 Knightsbridge area to broaden the brand reach of one of 黑料社区鈥檚 ambitious real estate projects that combines tradition, sustainability and modern design.

The Diriyah House London, located at One Hyde Park, features interactive models that highlight the various components of Diriyah city鈥檚 master plan, including residential units, boulevards, squares, cultural venues, hotels, offices and nature parks.

The Diriyah Company, established in 2023, is also offering visitors to Harrods a pop-up showroom of the budding and historical districts of the town, following a successful month-long event held in London in July 2024.

The Diriyah House London, located at One Hyde Park, features interactive models that highlight the various components of Diriyah city鈥檚 master plan. (SPA)

is a historic site situated a 15-minute drive away from downtown Riyadh and 25 minutes from King Khalid International Airport. It is renowned for its significant political and religious importance, as it is the birthplace of the Kingdom. The Al-Saud family lived there during the establishment of the first state in 1727.

It is also known as the , due to its distinctive qualities, which include being built from bricks made from a mixture of mud, ash, sand and water. In 2010, the UNESCO designated the At-Turaif district in Diriyah as a World Heritage site, citing its Najdi architectural style.

The whole vision (of Diriyah) is to unlock what it means to live and reside in a manner in which we were accustomed to doing hundreds of years ago

Kiran Haslam, chief marketing officer, Diriyah Company

Since 2017, Crown Prince Mohammed bin Salman has initiated a new vision to develop Diriyah into a pedestrian-friendly city where residents can live, work and entertain, while preserving the city鈥檚 historical significance and incorporating Najdi architecture into the designs of the units for luxury brands, hotels and residential districts.

鈥淒iriyah brings design and sustainability together. The whole vision is to unlock what it means to live and reside in a manner in which we were accustomed to doing hundreds of years ago,鈥 Kiran Haslam, chief marketing officer for Diriyah Company, told Arab News.

鈥(At the same time), remain sympathetic to what you want the future urban environment to deliver 鈥 safety and community prosperity,鈥 he said.

On the completion of Diriyah, an estimated 100,000 residents will live there, and another 180,000 will commute to work. (AN Photo: Mustafa Abu Sneineh)

At least 3.5 million people have visited the At-Turaif historic district since it partially opened to the public in 2022, known for its mud exterior walls that are beautifully illuminated at night, creating an enchanting sight. Since then, the developed dining areas of Buajiri Terrace and Zallal have provided their 120,000 monthly visitors with a taste of what it is like to live in a city within a 15-minute drive of the Saudi metropolis.

Diriyeh is a covering 14 sq. km, or six and a half times the size of Monaco. Mohamed Saad, the president of the Diriyah Development Company, told Arab News that there are currently 45,000 workers on the site, along with 85 tower cranes. However, the project is expected to employ at least 60,000 workers and use 158 tower cranes next year when construction begins on the second phase of the project.

(The challenge) was trying to figure out how to build modern amenities of luxury offerings and experience, but keeping the true traditional architecture of Diriyah

Mohamed Saad, president of Diriyah Development Company

His team is currently completing a pedestrianized district in Diriyeh, which spans 3.5 km in length and 1.2 km in width. They have excavated 45 meters deep to create three underground levels that include parking and the essential infrastructure a city needs, such as water and electricity.

Saad said that the main challenge of building such a project was 鈥渢rying to figure out how to build modern amenities of luxury offerings and experience, but keeping the true traditional architecture of Diriyah.鈥

The Diriyah Development Company has excavated 45 meters deep to create three underground levels that include parking and city infrastructure. (AN Photo: Mustafa Abu Sneineh)

There are no motorized vehicles allowed in the pedestrianized district of Diriyah. Residents, visitors and shoppers will park their cars in the underground facility before heading to the surface. It is a complicated task of engineering, logistics and meeting sustainability standards, Saad admits. During the construction of the subterranean levels, 12.3 million cubic meters of rock and rubble have been excavated.

In 2023, the US Green Building Council awarded the Diriyah Company an accolade for achieving leadership in energy and environmental design in the first phase of Diriyah鈥檚 plan.

The town was established in the mid-15th century in Wadi Hanifah, a floodplain that has historically provided a vital source of water for the residents of Diriyah. The valley is situated on a water reservoir, and the Diriyeh Company decided to preserve it, using 黑料社区鈥檚 desalination technology to supply water to the town instead.

On the completion of Diriyah, an estimated 100,000 residents will live there, and another 180,000 will commute to work.

There are no motorized vehicles allowed in the pedestrianized district of Diriyah. (AN Photo: Mustafa Abu Sneineh)

Significant parts of Diriyah are set to be completed by 2030, a pivotal year for the Kingdom across multiple sectors, including tourism, technology, aviation, energy, health and sports, as outlined in its Vision 2030. Diriyah is set to fully open the gates of At-Turaif, making it a significant attraction for visitors during the Riyadh Expo 2030.

Haslam said that Diriyah 鈥渋s not separate, far-flung, it is very much in the center of the capital city. It is a city within the city.

鈥淩iyadh is an incredible bustling city now with global recognition and Diriyah is almost like this wonderful little jewel in the landscape of Riyadh,鈥 he said.

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Saudi culinary scene thoroughly deserves its place in Michelin Guide, says its international director

Saudi culinary scene thoroughly deserves its place in Michelin Guide, says its international director
Updated 03 July 2025

Saudi culinary scene thoroughly deserves its place in Michelin Guide, says its international director

Saudi culinary scene thoroughly deserves its place in Michelin Guide, says its international director
  • Gwendal Poullennec tells The Mayman Show inspectors are busy exploring the Kingdom鈥檚 vibrant food culture, and the chosen restaurants will be revealed toward the end of the year
  • 鈥業 think there are a lot of places that need to be in (the guide); hidden gems that deserve their time to shine. And through the restaurants, we are also putting the spotlight on the culture,鈥 he adds

RIYADH: The first restaurants in 黑料社区 chosen for inclusion in the Michelin Guide will be unveiled toward the end of this year, Gwendal Poullennec, the guide鈥檚 international director, mentioned during his appearance on The Mayman Show this week.

He said they are being selected in collaboration with the Saudi Culinary Arts Commission, and inspectors are already busy in the field exploring the vibrant food scene in various parts of the Kingdom.

 

鈥淲hen we consider a destination, because we have to establish a road map, we need to have a gradual plan, so as not to compromise with the value and the methodology,鈥 Poullennec said.

鈥淲e need also to acquire the knowledge of all the different food cultures. So that takes time. But to set up a clear priority, we monitor, in the field, the evolution of the different food scenes.鈥

 

The guide announced in June that it was adding 黑料社区 as a destination in its 2026 edition. The Kingdom鈥檚 diverse landscapes, from its vast deserts to the stunning Red Sea coastline, provide a backdrop for some unforgettable dining experiences, Poullennec noted, and the country is also home to several UNESCO World Heritage Sites, including Diriyah. This deep historical and cultural heritage helps to set it apart.

鈥淵ou feel the dynamic, the talent joining the industry, the diversity,鈥 he said. 鈥淎nd based on what is happening today 鈥 and even more on the potential it has to develop in the years to come 鈥 we decided to move to the next step, which is to publish a Michelin Guide selection 鈥 And this will happen at the end of the year, with three digital releases: Oct. 15, Nov. 15, Dec. 15.鈥

 

The recommendations will initially focus on culinary hot spots in Riyadh and Jeddah, he explained. During the process of expanding into 黑料社区 Poullennec found there were still a lot of misconceptions about the country鈥檚 identity and authenticity in the eyes of foodies.

鈥淚 think there are a lot of places that need to be in (the guide); hidden gems that deserve their time to shine,鈥 he said. 鈥淎nd through the restaurants, we are also putting the spotlight on the culture.鈥

He also shared some of the initial findings about the Saudi food scene based on the feedback from inspectors so far.

 

鈥淲hat they found is the open-mindedness,鈥 Poullennec said. 鈥淣ot only do you have local restaurants inspired by the culinary heritage but you have a lot of creativity. You have inspiration from all around the world.

鈥淪o, you feel the dynamics; you feel that, definitely. There is a momentum and that鈥檚 the reason why we decided to move forward.鈥

With a mind for strategy and a palate shaped by curiosity, Poullennec has been quietly helping to shape the future of fine dining through his work for the guide for the past two decades.

 

From the launch of Michelin鈥檚 Tokyo guide to steering its digital transformation, he has helped bring the renowned red book to 45 destinations around the world. Known for his motto, 鈥淥n the move,鈥 he embodies the spirit of discovery, biking thousands of kilometers a year and sampling new dishes not out of hunger but wonder. He leads with discipline but eats with joy.

鈥淲hen I joined Michelin, I wanted to contribute to expanding the Michelin Guide abroad because I felt it had an incredible potential to transform the world, to contribute to putting the spotlight on the cultures,鈥 Poullennec said.

 

鈥淎nd that鈥檚 basically what happened, because I鈥檝e been working 20 years now for the Michelin Guide and I have been able to make it happen, you know, to make the dreams come true and to contribute to

the international expansion of the guide, starting with the US, outside of Europe, and then Asia, where we landed the guide in Japan.鈥

The more authentic and unique a destination is, the more appealing an option it is for inclusion in the guide, Poullennec said, because it means it can recommend places that offer 鈥渟omething that you will find nowhere else. It is a reason to travel for, based on the Michelin Guide criteria. And from that perspective, Saudi (Arabia) has a lot to offer and truly deserves its place in the world of culinary conversation.鈥