黑料社区

黑料社区鈥檚 business landscape witnessing dynamic shift as AI adoption rises

黑料社区鈥檚 business landscape witnessing dynamic shift as AI adoption rises
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Updated 02 May 2024

黑料社区鈥檚 business landscape witnessing dynamic shift as AI adoption rises

黑料社区鈥檚 business landscape witnessing dynamic shift as AI adoption rises
  • Companies urged to set their agenda without delay, prepare to adapt to evolution

RIYADH: 黑料社区鈥檚 business environment has witnessed a drastic shift in recent years as employers consider artificial intelligence a critical tool for their operations.

With the Kingdom hosting major technology events like LEAP, regional business owners and employees have recognized the need to upskill their proficiency in AI-related operations to catalyze growth.

Talking to Arab News, Rami Mourtada, partner and director of Boston Consulting Group, said companies in 黑料社区 should set their AI agenda imminently and prepare to adapt to this dynamic evolution.




Rami Mourtada

鈥淭ransformative AI adoption in the Kingdom cannot happen without proper business adoption, and businesses that haven鈥檛 should quickly set their own AI agenda, define a strategic AI roadmap, pilot promising use case, and engage the organization properly for this change,鈥 said Mourtada.

He added: 鈥淎s business leaders progress this journey, events like LEAP are important for learning from other businesses鈥 experience, engaging with experts to help refine their agenda, and getting new ideas for use case to pilot.鈥

Bridging the AI gap between employers and employees

A current report by US-based management consulting firm Oliver Wyman disclosed that 黑料社区 and the wider Middle East region have invested heavily in national AI strategies in recent years, and the approach is paying off.

The study revealed that the Kingdom鈥檚 young population born between 1997 and 2010 has already recognized the benefits of this new technology, with more than half acknowledging the advantages AI will offer in enhancing productivity.

Ana Kreacic, chief knowledge officer at Oliver Wyman, said that bridging the gap between employers and employees is necessary to ensure the smooth adoption of AI in businesses.




Ana Kreacic

鈥淐urrently, there is a big disconnect between employers and employees. While CEOs recognize AI鈥檚 potential and many already are redesigning work to improve productivity, streamline operations, or gain a competitive advantage, they underestimate many aspects of the technology,鈥 said Kreacic.

She added: 鈥淏usinesses should create a shared mission around AI鈥檚 adoption, not only around improved business productivity but also how the technology will affect workers and their roles. Business leaders right now must prioritize how to motivate younger workers, develop and train them, and allay their anxieties.鈥

The analysis by Oliver Wyman underscored that about 57 percent of the employees surveyed in 黑料社区 revealed that the training provided by their companies on AI was insufficient, while 40 percent demanded peer-to-peer mentorship programs to adapt to the change.

鈥淭here is a lack of understanding and trust about how AI will affect work and how businesses plan to support their employees through the AI transition. More than ever, businesses need to communicate regularly with their employees about their plans, providing clear guidelines, and also double down on ongoing AI skill-building and training,鈥 noted Kreacic.

She further emphasized that business leaders should prioritize motivating and training young workers, which will ultimately reduce their anxieties surrounding the tech adoption.

鈥淢ost AI-enabled tools are continuously improving, which means employees not only need to learn how to use these tools once but that they will continue to learn new things as they engage with the tools over time. This is different from most past technologies we鈥檝e interacted with, and part of the reason why employees ranked AI as their top reskilling priority,鈥 Kreacic told Arab News.

Kreacic further pointed out that businesses also need to focus on digital training for individuals born between the mid-1990s and the mid-2010s, or Gen Zers, who lack the skills required for AI despite their computer training and knowledge.

鈥淏usinesses also need to help them develop the soft skills that are becoming even more crucial as AI eliminates repetitive roles. Many Gen Zers were onboarded during the pandemic or spend less time in the office because of remote and hybrid work and haven鈥檛 yet acquired the skills that older generations learned while working alongside senior colleagues,鈥 she added.

The vitality of encouraging AI adoption by alleviating fears

Even though adopting AI will increase businesses鈥 productivity, the majority of workers are worried that this trend will negatively impact their job security.

鈥淭here is increasing anxiety from the general workforce about AI鈥檚 impact on their job security, especially as its adoption rises 鈥 more employees see its capabilities and impact 1st hand. BCG research has shown that the optimal setup 鈥 i.e., resulting in the least risk of bias or error 鈥 is where humans act as oversight, with key checkpoints, for AI-transformed processes,鈥 said Mourtada.

He added: 鈥淓mployees should first influence their employers to adopt this hybrid approach and second engage with it to capture the benefits directly.鈥

The Oliver Wyman study revealed that 69 percent of 黑料社区鈥檚 young people are worried about the impact AI will have on job security, compared to 59 percent of older adults.

According to the report, senior employees may feel more secure in their careers because they believe AI will have less impact on higher-level employment.

鈥淭hat fear already is impacting talent retention. 24 percent of Saudi Gen Zers are looking for other jobs that are more secure in the AI transition compared to 14 percent globally,鈥 said Kreacic.

She added: 鈥淏usiness and government can address these fears and discourage workers from fleeing unnecessarily by communicating clearly and regularly about how generative AI will affect work and which activities will be substituted, augmented or transformed 鈥 as well as how they plan to support their employees through the transition.鈥

According to Kreacic, businesses should create a shared mission around the adoption of AI, not only around improved business productivity but also how the technology will affect workers and their roles.

鈥淎s companies become increasingly reliant on AI technology, younger workers may feel less and less connected to a company, so nurturing the young workers鈥 sense of belonging will be critical to allowing them to reach their full potential at work,鈥 she told Arab News.