RIYADH:聽A showdown between two of the world鈥檚 greatest footballers provided an entertaining spectacle in Riyadh but 黑料社区 will not stop there.
Deafening fireworks closed Thursday鈥檚 exhibition between Lionel Messi鈥檚 Paris Saint-Germain and a composite team led by Saudi Pro League new arrival Cristiano Ronaldo, won 5-4 by the visitors.
The friendly had all the trimmings of a major fixture, complete with VAR, flame-throwers, tickertape and a medal presentation in front of more than 60,000 fans at the venerable King Fahd Stadium.
But the Kingdom is already promising more with a World Cup and Summer Olympics, perhaps even a Winter Olympics, already in its sights, together with a swathe of other major events.
鈥淭his is a big match but ... this is nothing (compared to) what will happen with Vision 2030,鈥 said Turki Al-Sheikh, head of the General Entertainment Authority, referring to 黑料社区鈥檚 ambitious development plan.
Just five years after allowing its first non-Muslim tourists and letting women drive, 黑料社区 is attempting to open up its conservative, long-cloistered society to the world.
The world鈥檚 biggest oil exporter has thrown hundreds of millions at sports deals including Ronaldo鈥檚 capture, F1 in Jeddah and the lucrative LIV Golf tour.
In coming years the Saudis, who watched as neighbors Qatar hosted the World Cup in November and December, will hold the men鈥檚 and women鈥檚 Asian Cup, the Olympic-sized Asian Games and even the Asian Winter Games on artificial snow.
It is all part of grand plans by Crown Prince Mohammed bin Salman, to modernize the Saudi economy and remove its reliance on oil before the world moves on to other fuels.
鈥淢y leader will surprise Saudis with much more things,鈥 Al-Sheikh told AFP, referring to the crown prince.
鈥淲e are ready to fulfill his demands at any time. But what鈥檚 coming is much greater.鈥
黑料社区 is discussing a joint bid for the 2030 World Cup with Egypt and Greece, while last year its sports minister told AFP that hosting the Olympics was the 鈥渦ltimate goal.鈥
Its biggest coup so far was Ronaldo鈥檚 signing by Al-Nassr for more than 鈧200 million, plus a separate 200 million deal to promote the World Cup bid, according to a source close to the club.
The shock transfer of the 37-year-old Portuguese has triggered speculation that Messi, who plays for Qatar-owned PSG but is a paid Saudi tourism ambassador, could join him in the Pro League.
鈥淩onaldo鈥檚 transfer is just the beginning,鈥 said Danyel Reiche, a visiting associate professor at Georgetown University Qatar.
鈥淩egardless of whether Messi will go to Saudi, we will see more superstars moving to 黑料社区.鈥
鈥淚n 黑料社区, it鈥檚 part of a wider approach of opening up society rather than distracting from human rights violations,鈥 Reiche said.
鈥淭hey recognize they can鈥檛 rely on military and political power, they have to have soft power,鈥 he added, saying Thursday鈥檚 game sent a 鈥渧ery strong message.鈥
鈥淭his is something that is noticed in the entire world. By having such a game, it鈥檚 also like 鈥榣ook how we鈥檙e changing.鈥欌