RIYADH: When the Jewelry Salon opened in Riyadh in 2010, it was a hub where local female designers could display their work and grow their brands. Since then it has also developed into a regional showcase and focal point for jewelry enthusiasts, investors, and prestigious local and international businesses.
Described as offering the largest Jewelry display in the Middle East, the salon is participating in Riyadh Season and currently hosts a diverse collection of unique designs and limited pieces from businesses in more than 16 countries.
One of them is Boghossian, a Swiss, family owned jewelry company that began in Mardin in 1868 and has passed down the secrets of its unique craftsmanship and artistry through six generations. Its creations fetch record prices in international auctions, and are truly one-of-a-kind pieces featuring signature patents that cannot be copied.
Boghossian created, for example, the intricate Merveilles technique that allows more light to illuminate diamonds by greatly reducing the amount of metal used to support the gems.
鈥淭he Merveilles is something that has never been created before, and because there鈥檚 so little metal involved there is brightness all around,鈥 Dalia Boghossian, the business鈥檚 marketing director, told Arab News, adding that it took four years of research and development to perfect the technique, which creates a seamless structure that gives the impression of a floating diamond.
鈥淲e actually have a patent for the Merveilles, so no one else creates it like we do. It鈥檚 so special because the diamonds hold one another, rather than using metal prongs.鈥澛

The Jewelry Salon hosts the world's most expensive COVID mask created by the American brand Yves.
Veschetti, an Italian, high-end, family-owned jewelry business that was founded in 1949, is visiting Riyadh for the second time and showcasing a colorful collection of hand-crafted pieces, featuring rare and precious gems, that are inspired by Italian culture.
鈥淭hrough our jewelry, we share our Italian culture and beauty,鈥 said Brescia-born Chiara Veschetti, the owner of the company. 鈥淥ur experience in 黑料社区 has been very good for many years; the Saudi people really appreciate our style. I think the Saudi and Italian people are very similar.鈥
Veschetti first visited the Kingdom 17 years ago, to take part in Bisat Al-Reeh, a renowned annual festival in Jeddah during Ramadan.
鈥淚t was very magical and very different from Italy, and since that time we never stopped coming, except (during the pandemic),鈥 she said.
In Riyadh, the business is showcasing for the first time an 鈥渁ncient stone,鈥 classified as a 鈥済emological rarity,鈥 that was found three years ago in Myanmar.聽

Swiss Jeweler Boghossian created an intricate technique called the Merveilles that allows for an uninterrupted flow of light to surround the diamonds.
鈥淲e brought this necklace made with emeralds, and in the center there鈥檚 an incredible, natural Burmese sapphire with an Arabic inscription,鈥 Veschetti said. The ancient inscription reads: 鈥淚n the name of God who is the most merciful and great.鈥
鈥淭he organization this year in Riyadh is amazing,鈥 she added. 鈥淭here鈥檚 always a chance to collaborate more if we come more than once a year.鈥
Sicis Jewels, which is based in Milan, is also displaying its creations at the Jewelry Salon. The pieces are described as a blend of art and nature, incorporating brightly colored murals and shapes in a 鈥渕icromosaic.鈥
鈥淚n the latest piece, called Destino Incantato, meaning enchanted destiny, there are precious jewels such as tanzanites and rubellites that are embellished with the micromosaic,鈥 Gabriella Lanfranchi, the head of sales at Sicis, told Arab News.
The luxurious collection offers a departure from standard designs, with the precious stones forming a sort of wearable painting that embodies the richness of Italian culture.
鈥淢icromosaic is an art that is being done by our best craftsmen in Ravenna, the capital of mosaic art,鈥 Lanfranchi said. 鈥淲ith this collection we are perfecting the ancient art of mosaic.鈥
American jewelry house Harry Winston is considered an industry leader known, among other things, for its handcrafted engagement and wedding rings adorned with the most precious and rare diamonds.
鈥淗arry Winston is one of the unique brands,鈥 said Jamil Matar, the president of Al-Fardan Group, which has been Harry Winston鈥檚 partner in 黑料社区 since 1992.
鈥淚t is known internationally that when (founder Harry Winston) was alive he was the smartest jeweler. He could figure out what would be produced simply looking at the rough stones, which is not easy.鈥
This year, the company is displaying the Harry Winston Timepieces collection of rare and limited-edition watches. The Histoire de Tourbillon and Opus collections are of particular interest to collectors who appreciate delicate clockwork mechanisms in exquisite and unique timepieces.
鈥淲e鈥檙e here at the exhibition in Riyadh counting on big customers to come,鈥 said Matar. 鈥淎nd this is the time when everyone is here.鈥
Perhaps the showstopper on display at the Jewelry Salon, and certainly one of the most topical creations, is the world鈥檚 most expensive face mask, created by luxury brand Yvel.
鈥淚 am proud to present the world鈥檚 most expensive COVID mask,鈥 Isaac D. Levy, the company鈥檚 president, told Arab News. 鈥淚t鈥檚 an N-99, it is made out of 3,608 diamonds and took close to nine months to put it together鈥
The mask, which sold for $1.5 million, is on loan to the Jewelry Salon as a display piece.