New program to spark creativity and innovation

New program to spark creativity and innovation
The program focuses on building business models, brand identity, prototypes, and go-to-market strategies. (SPA/File)
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Updated 8 min 34 sec ago

New program to spark creativity and innovation

New program to spark creativity and innovation
  • It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals

RIYADH: The General Entertainment Authority has launched the “Entertainment Innovations” program to boost creativity and innovation in ’s entertainment sector.

Aimed at empowering talent and entrepreneurs, the program helps develop solutions that enhance sector growth and global competitiveness, the Saudi Press Agency reported on Tuesday.

Registration is now open for the program. More than 100 participants will form diverse teams supported by mentors and industry experts, the SPA added.

The program includes several phases: registration via the authority’s website, screening and team selection for a virtual bootcamp, and a three-day challenge culminating in final presentations before judges, where winners will be honored.

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies, the SPA added.

It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals and foster collaboration among creators, investors, and experts.

The program targets three goals: promoting innovation in entertainment, attracting specialized talent in technology, design, and entrepreneurship, and expanding the pool of young creatives in the sector.

In total, SR300,000 ($80,000) in prizes and support packages worth more than $1 million will be awarded to the top three winners.


British Council introduces AI tool to aid learners of English and provide feedback

British Council introduces AI tool to aid learners of English and provide feedback
Updated 04 November 2025

British Council introduces AI tool to aid learners of English and provide feedback

British Council introduces AI tool to aid learners of English and provide feedback
  • The AiBC system is described as a support tool for traditional learning, rather than a replacement for teachers and formal lessons
  • Learners can repeat exercises as often as they like and the AI-powered engine provides personalized feedback on grammar, vocabulary, fluency and clarity

RIYADH: The British Council has introduced a new artificial intelligence-powered engine that helps people learning English to practice speaking the language, and provides them with real-time feedback.

The system, called AiBC, is described as a support tool designed to work alongside traditional learning rather than a replacement for teachers and formal lessons, offering an additional way for learners to build fluency and confidence between classes.

The organization said AiBC was developed internally by its English-language specialists, drawing on the organization’s 90 years of experience in teaching and assessing the language. Rather than multiple-choice exercises, the system uses simulated conversations designed to reflect real-life scenarios.

“AiBC now brings together our teaching expertise with AI so we can help learners practice life-like conversations, progress, and communicate confidently anytime, anywhere,” said Mark Walker, the British Council’s director of English and exams.

Learners can repeat the AI-powered exercises as often as they like and the engine generates downloadable reports with personalized feedback on grammar, vocabulary, fluency and clarity. The aim was to create a safe, judgment-free space for learners to help reinforce what they cover in class, the organization said.

It describes the system as “human-first,” because teachers and live lessons remain central and the AI functions as an extra layer for practicing, and said it was designed this way because many learners want flexible speaking opportunities outside of formal classroom sessions.

The launch of the system comes after the British Council highlighted research that found almost 80 percent of teachers in the UK had already changed how they design assignments because of AI. The organization said the new engine responds to this shift by using technology to extend the learning experience, rather than attempting to automate it.

The tool will initially be available to existing users of the organization’s online-learning platform. No additional release details or pricing information were immediately available.

The British Council is a UK organization operating in more than 100 countries that specializes in cultural relations and educational opportunities, and is known globally for its English-language teaching and exam programs.