The ebb and flow of ’s US Treasury strategy

The ebb and flow of ’s US Treasury strategy
The pattern of Saudi holdings mirrors strategic adjustments rather than anything else, with monthly changes mainly reflecting liquidity management and market positioning. (SPA)
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The ebb and flow of ’s US Treasury strategy

The ebb and flow of ’s US Treasury strategy
  • Kingdom calibrates US Treasury allocations primarily to ensure ample, immediate dollar liquidity

JEDDAH: ’s US Treasury holdings are more than a line item in a monthly report — they are a barometer of the Kingdom’s financial strategy, a measure of its confidence in the global economic order, and a cornerstone of its economic diversification efforts.

Commenting on how decides how much to invest in US Treasury securities at any given time, and what strategic goals it aims to achieve through these holdings, Qaiser Noor, executive director and board member at 1957 Ventures, JS Bank, Tiqmo and Owais Capital, described the Kingdom’s approach as disciplined and hierarchical.

“ calibrates US Treasury allocations primarily to safeguard the riyal’s dollar peg and ensure ample, immediate US dollar liquidity for external payments. Reserve management follows the classic hierarchy of objectives, safety, liquidity, then return, so Treasuries anchor the liquid ‘core’ while duration is adjusted tactically with market conditions,” he told Arab News.

He added: “Oil revenue cycles, fiscal outflows, and expected foreign exchange liquidity needs are key inputs; the aim is to preserve capital and shock-absorb balance-of-payments volatility, along with optimizing yield.”

Central bank view

Nasser Saidi, founder and president of Nasser Saidi & Associates, a specialized economic and financial advisory services company, echoed this perspective, emphasizing that the decision is “primarily taken by the Saudi Central Bank, keeping in mind its strategic goals of currency stability, directed partly by the need to hold US dollar as part of international reserves to maintain the dollar peg and liquidity and safety.” For Saidi, who served as Lebanon’s minister of economy and trade and minister of industry from 1998 to 2000, US Treasuries are a critical pillar of stability, as “holding treasuries allows to meet its international payment obligations — finance imports, service external debt, portfolio, and capital flows — provide a buffer against oil revenue shocks, while also generating a steady, low-risk stream of income.” 

The aim is to preserve capital and shock-absorb balance-of-payments volatility, along with optimizing yield.

Qaiser Noor, executive director and board member at 1957 Ventures, JS Bank, Tiqmo and Owais Capital

Holdings fluctuations

In the 12 months to July, ’s US Treasury holdings saw notable fluctuations, reflecting active reserve management. 

Holdings rose from $142.7 billion in July 2024 to a peak of $143.9 billion two months later, then fell to a low of $126.4 billion in February, before recovering to $133.8 billion in April. They dipped again to $127.7 billion in May and rose to $131.7 billion by July, underscoring Riyadh’s strategic balancing of liquidity, yield, and diversification.

The pattern of Saudi holdings mirrors strategic adjustments rather than anything else, Noor explained, noting that monthly changes mainly reflect liquidity management and market positioning. 

“Increases can indicate oil inflows being parked in ultra-safe US dollar paper or duration adds when yields are attractive; declines can reflect funding domestic spending, transfers to other public entities, or rotation within the US dollar curve/custodians,” he explained.

He noted that US Treasury data show Saudi holdings fluctuating between $120 billion to $140 billion in recent months, underscoring “active but disciplined management.”

Drivers of change

Saidi pointed to multiple drivers behind these shifts, noting that the rise until September 2024 reflected the Saudi Central Bank, known as SAMA, capitalizing on higher US interest rates, supported by strong oil revenues from the preceding period.

He added that the drop to a six-year low of $108 billion in June 2023 followed a significant transfer of funds to the Public Investment Fund, and the subsequent rise reflected Aramco dividend transfers, which “would have some impact on inflows of US dollar into the central bank in 2024.”

Speaking to Arab News, Saidi explained that the decline to $126.4 billion by February “is likely a combination of factors – expectations that interest rates would stay higher for longer plus a soft landing in the US, portfolio rebalancing away toward higher-yield investments in the backdrop of lower oil production and prices, SAMA withdrawing to meet domestic spending needs / managing liquidity in the banking system,” adding that after a return to stabilization was seen.

For Saidi, the pattern underscores that “SAMA acts as both the traditional central bank, and also actively manages its reserve holdings to accommodate funding needs as per Vision 2030, mainly via the PIF.”

Balancing safety and return

A key question for Saudi reserve managers is how to reconcile the safety of US debt with the need for higher returns and diversification.

Noor stressed the use of a layered approach, noting that the country “typically separates a highly liquid US dollar layer (Treasuries/bills) from a return-seeking layer with measured duration and complements this with other high-grade supranationals/agency papers and selective non-US dollar assets, hedged as needed.”

He explained that the balance shifts tactically based on yield levels, volatility, and stress-testing of foreign exchange needs, adding that the guiding principle is to ensure buffers perform in crises first, with incremental returns pursued only when they do not compromise the immediate usability of reserves.

SAMA and PIF

The interplay between SAMA and the PIF is central to understanding the bigger picture. Saidi explained that their mandates are different as SAMA’s role is to provide currency, banking, and financial market stability, dictating conservative policies.

Meanwhile, the PIF’s mandate drives a more aggressive investment approach, deploying capital in medium- and long-term domestic projects and international assets to boost economic diversification, revenue, and risk reduction, shifting away from oil and gas toward new technologies. 

Holding treasuries provides a buffer against oil revenue shocks while also generating a steady, low-risk stream of income.

Nasser Saidi, founder and president of Nasser Saidi & Associates

He added: “There have also been capital transfers between the two entities: SAMA has reallocated funds into the PIF for long-term strategic investments (with an aim of diversifying away from oil; sometimes into higher-risk, higher-return investments.”

Noor described the relationship similarly, emphasizing that the PIF is the Kingdom’s long-term, higher-risk and higher-return vehicle driving diversification and strategic domestic projects, whereas KSA’s reserves serve as a macro-stability tool. 

Future outlook

This division of roles enables SAMA to maintain stability while the PIF advances Vision 2030’s diversification agenda — a strategy showing results, with Fitch Ratings projecting the Saudi asset management industry to surpass $400 billion by 2026, highlighting the increasing depth and resilience of the Kingdom’s financial ecosystem.

Looking ahead, both experts expect US Treasuries to remain central to Saudi reserves — but with more diversification in the years to come. 

Saidi emphasized that US Treasuries will likely remain the anchor of SAMA’s portfolio due to the dollar peg, but the PIF’s strategy points to greater diversification in the non-reserve segment, with more aggressive investments in private equity, infrastructure, and renewables, as well as artificial intelligence, data centers, technology, and other asset classes.

“Saudi [Arabia] is unlikely to fully abandon the US dollar, despite de-dollarization talks, but expect more diversification and the prospect of a greater role for the Petro-Yuan, given the growing trade and investment links with China, increased holdings in other currencies for trade purposes, and increased holding of gold as a hedge,” Saidi, who has also served as vice governor of the Central Bank of Lebanon for two successive mandates, said.

He added that people should be prepared for the rollout and increased use of a central bank digital currency, a digital riyal, for cross-border transactions as well in the near future.


MENA early-stage funding progresses steadily

MENA early-stage funding progresses steadily
Updated 32 sec ago

MENA early-stage funding progresses steadily

MENA early-stage funding progresses steadily
  • Companies across a range of industries continue to scale up operations

RIYADH: Startups operating in the Middle East and North Africa witnessed multiple funding rounds in the past week, as companies across a range of industries continue to scale up operations beyond their national borders. 

The sustained momentum in funding underscores investor confidence in the emerging startup landscape in the region amid global economic headwinds. 

Affirming the growth of the startup ecosystem in the region, a report released by Wamda revealed that startup investments in the MENA hit a record high in September, soaring to $3.5 billion across 74 deals.  This growth translates into a 914 percent month-on-month growth and a 1,105 percent year-on-year leap. 

According to Wamda, led funding activity in the region, with 25 startups raising a combined $2.7 billion, a majority of this coming from the Money20/20 fintech event, which witnessed 15 deals. 

KLIQ secures $2.25m in seed funding round

KLIQ, a Saudi-based artificial intelligence-powered influencer marketing platform, has closed a $2.25 million seed investment round led by Sanabil Venture Studio in partnership with Stryber. 

Founded in 2025 by Asma’a Al-Maraghi and Badr Al-Malluh, the company helps connect brands with content creators through an AI-driven dashboard that manages campaigns, contracts, payments, and real-time performance tracking. 

Cercli raises $12m in series A funding round 

Cercli, a UAE-based workforce management platform, has raised $12 million in a Series A funding round, led by Germany headquartered Picus Capital. 

This investment marks the first in the MENA region for Picus Capital, which manages assets over $1 billion across its portfolio. 

Founded in 2023 by Akeed Azmi and David Reche, Cercli has achieved 10 times revenue growth in the past 12 months. (Supplied)

The funding round also witnessed the participation of Knollwood Investment Advisory, existing investors Y Combinator, Afore Capital, and COTU Ventures. 

The company said that the funding will be used to expand its product suite, accelerate AI development, and scale its global presence across MENA, Europe, and North America.

The investment will also be used to grow its team by hiring talent from leading technology firms. The company added that it has recruited professionals from some of the world’s most recognized companies, including Google, Meta, and Booking.com.

Founded in 2023 by Akeed Azmi and David Reche, the company has achieved 10 times revenue growth in the past 12 months, with its customer base including Vision Bank, Backlite Media, and Global Climate Finance Center, as well as Huspy, Lean Technologies and Ziina.

CADO raises $4.5m

UAE-based gifting platform CADO has raised $4.5 million in a pre-seed funding round, which witnessed participation from venture capital and startup acceleration initiative Sanabil 500, as well as a German family office and a group of high-net-worth and angel investors.

The company revealed that the new funding will help accelerate its expansion in where it is developing a community ecosystem linking artisans, artists, suppliers, and investors. 

Founded in 2019 by Leila Al-Marashi, the platform combines creativity, logistics, and technology to make corporate gifting smart, effortless, and emotionally resonant.

“Our expansion into has been an inspiring part of our journey, where we’re building an ecosystem that connects artisans, suppliers, and businesses with a shared commitment to excellence and creativity. This milestone allows us to continue expanding across the region and beyond,” said Al-Marashi. 

TabSense secures $5m round 

Saudi-based AI startup TabSense has raised $5 million in a funding round led by Jasoor Ventures. 

According to a press statement, the investment will be used to launch the first AI Agentic Point of Sale system for multi-branch and franchise restaurants and cafes. 

We’re building an ecosystem that connects artisans, suppliers, and businesses with a shared commitment to excellence and creativity.

Leila Al-Marashi, CADO CEO and founder

The funding will also be used to accelerate product innovation, expand regional sales, and grow its full-stack engineering and AI teams to further advance its agentic intelligence capabilities.

Founded in 2024 by Mohammad Jaber, Mohammad Khleifat, Mohamad Ababatain and Shadi Daboor, the company replaces traditional PoS systems with autonomous AI agents that streamline operations, optimize menus, and automate management tasks. 

“We built TabSense to give restaurant operators more than just a PoS — we built an intelligent teammate,” said Jaber, co-founder of TabSense. 

He added: “PoS systems have remained static for decades, and it’s time they evolved into something that drives business performance, not just records it.” 

SehaTech secures $1.1m

SehaTech, an Egypt-based insurance tech firm, has secured $1.1 million in a seed round, bringing its total funding to $2 million. 

The funding round was led by Ingressive Capital, with participation from Plus VC, a group of strategic angel investors, and existing investors A15, Beltone Venture Capital, and an industry veteran.

The company said that the newly secured funding will be used to scale up its team, expand its operations in Egypt and beyond, and enhance its AI-powered platform with advanced automation tools, according to a press statement. 

“Our goal is not only to fix the operational inefficiencies in medical insurance processing but also to expand access to quality health coverage,” said Mohamed Elshabrawy, founder and CEO of SehaTech. 

He added: “This funding will help us continue building the tools needed to reduce friction between insurers and providers — and ultimately make health insurance more available to the millions who are underserved today.”


How Neom Nature Reserve is shaping the Kingdom’s biodiversity and ecological restoration strategy

How Neom Nature Reserve is shaping the Kingdom’s biodiversity and ecological restoration strategy
Updated 25 October 2025

How Neom Nature Reserve is shaping the Kingdom’s biodiversity and ecological restoration strategy

How Neom Nature Reserve is shaping the Kingdom’s biodiversity and ecological restoration strategy
  • Neom has dedicated team of conservations on the project
  • ‘Building legacy of environmental excellence for the future’

RIYADH: In the Neom Nature Reserve a team of dedicated conservationists are steadily redefining the future of biodiversity and ecological restoration in the Kingdom.

These experts are safeguarding the area’s distinctive ecosystems and species while leading groundbreaking methods in one of the world’s most visionary environmental conservation initiatives.

Tariq Aljohany, a field restoration specialist at Neom, with experience in flora and fauna studies and familiarity with the local desert landscape, recently told Arab News about the work underway.

“I’m responsible for collecting seeds of native species across Neom. These seeds are then propagated at Neom’s Mneifa Plant Nursery, where we grow plants for active restoration efforts — reintroducing species that should be part of our landscape but have disappeared due to overgrazing and off-road driving.”

Tariq Aljohany is a field restoration specialist at NEOM with experience in flora and fauna studies and familiarity with the local desert landscape. (Supplied)

Aljohany has a deep connection to the desert and its biodiversity. “Since I was a child, my father would take me to visit these landscapes and teach me about their species and cultural value.

“Realizing that these landscapes and species were under threat made me determined to restore them to their former glory for future generations to enjoy,” he said.

Aljohany shared how he and colleagues rescued four Caralluma petraea plants before development began in Trojena.

“We brought them to the Mneifa Plant Nursery and propagated them by cuttings and seed. Now, we have a healthy population of nearly 100 plants in ex-situ conservation, ready to restore populations in Trojena.”

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The reserve serves as the foundation for Neom’s commitment to protect 95 percent of its area for nature.

Under a larger initiative to restore 1.5 million hectares of habitat and revitalize vital wildlife populations, the reserve aims to plant 100 million native trees, shrubs, and grasses to rejuvenate the natural environment.

The reserve also plans to restore the populations of the Arabian oryx, and mountain and sand gazelles.

In the middle of this year, Neom reintroduced over 1,100 animals across six species to its reserve, a significant milestone in its mission to secure a balanced ecosystem.

In the middle of this year, Neom reintroduced over 1,100 animals across six species to its Nature Reserve, a significant milestone in its mission to secure a balanced ecosystem. (Supplied)

Bushra Alabdulhafith, a wildlife conservation science lead at Neom, told Arab News how she was inspired to take up this work.

“Some of my fondest childhood memories are of racing up great sand dunes, visiting wadis during the rainy season, or camping with my family in winter.

“Being in nature brought me peace and a sense of belonging, which fueled my goal to actively protect it,” she said.

Bushra Alabdulhafit and her team also monitor existing wildlife in Neom by setting up camera traps to understand current biodiversity. (Supplied)

“Every animal released, every tree planted, every small change that positively impacts the environment around us has strengthened my inspiration and commitment to this path.”

In her work, Alabdulhafith supports the Rewilding Program’s animal releases and monitoring, including the Arabian oryx, sand gazelles, mountain gazelles, Nubian ibex, and red-neck ostriches.

“I also monitor existing wildlife in Neom through our Long-Term Monitoring Program, setting up camera traps to understand current biodiversity, including Arabian wolves, red foxes, and striped hyenas, and inform future conservation planning,” she said.

In the middle of this year, Neom reintroduced over 1,100 animals across six species to its Nature Reserve, a significant milestone in its mission to secure a balanced ecosystem.

Alabdulhafith recounted how excited she was leading Neom’s first raptor-release program.

“Thanks to our partners at the Saudi Falcon Club, the Hadad Program began at the end of 2024 and continues today. We have released Barbary falcons, monitored them, and successfully recorded baby Barbary chicks hatching.”

“This is just the beginning of our work with raptors, and we aim to expand our conservation efforts to other great birds of prey,” she said.

Neom is recognized as an essential sanctuary not only for its terrestrial biodiversity but also marine megafauna, providing refuge in the Red Sea for species including dolphins, turtles, and dugongs.

Neom is recognized as an essential sanctuary not only for its terrestrial biodiversity but also marine megafauna. (Supplied)

Last year, the King Abdullah University of Science and Technology announced a collaboration with NEOM, through the KAUST Beacon Development environmental consultancy, to enhance research and protection efforts for these distinctive species.

Environmentalists and researchers are using artificial intelligence to analyze extensive drone footage of key megafauna habitats.

This technology allows more precise and effective conservation strategies for Neom’s remarkable marine life, including humpback dolphins, dugongs, green and hawksbill turtles, sharks, and rays.

DID YOU KNOW?

• NEOM Nature Reserve aims to plant 100 million native trees, shrubs, and grasses to rejuvenate the Kingdom’s natural environment.

• The reserve serves as the foundation for Neom’s commitment to protect 95 percent of its area for nature.

• The world’s most extensive coral garden is within Neom, a collaboration with KAUST.

Mishari Alghurair, a marine species conservation manager at Neom, with experience of over a decade, leads a cross-functional team focusing on protecting key species.

The team’s initiatives include satellite tracking of turtles and seabirds, development of conservation plans for marine mammals, and the creation of artificial nesting habitats.

“One of our most exciting breakthroughs has been the successful implementation of artificial nesting platforms for sooty falcons and ospreys on the Neom islands

Mishari Alghurair, a marine species conservation manager at Neom, with his team. (Supplied)

“These structures have provided safe breeding sites, leading to increased nesting success rates and population growth where natural habitats were under pressure,” he said.

Alghurair has fond memories of family trips to the Red Sea coast which strengthened his love for the environment and taught him to appreciate the Kingdom’s rich land and seas.

“It’s about turning that personal pride into meaningful action — protecting species like the sooty falcon and sea turtles and pushing the boundaries of conservation through innovation and collaboration.

“It’s rewarding to be part of a movement that’s building a legacy of environmental excellence for future generations.”
 

 


UnifyApps Raises $50 million to scale enterprise AI Platform and expand Gulf presence

UnifyApps Raises $50 million to scale enterprise AI Platform and expand Gulf presence
Updated 24 October 2025

UnifyApps Raises $50 million to scale enterprise AI Platform and expand Gulf presence

UnifyApps Raises $50 million to scale enterprise AI Platform and expand Gulf presence

DUBAI: UnifyApps has raised $50 million in Series B funding to expand development of its enterprise platform designed to osimplify the implementation of AI across corporate systems.

According to the company, the move comes at a critical time when it is looking to expand it’s Gulf teams – as the region experiences a boom in AI investment and development.

Unify Apps already leds projects for Abu Dhabi Department of Gov Enablement, Air Arabia, Digital Dubai Authority, Department of Digital Ajman, Department of Economy & Tourism, Smiles by E&

The round was led by WestBridge Capital with participation from ICONIQ and other investors, bringing the company’s total funding to $81 million.

The company also announced that enterprise software veteran and early investor Ragy Thomas will join UnifyApps as chairman and co-chief executive officer, working alongside co-founder and CEO Pavitar Singh.

“In the UAE and , governments are advancing landmark national plans such as UAE’s AI Strategy 2031 and ’s National Strategy for Data & AI (NSDAI), which places AI, data governance and digital transformation at the heart of their future growth. Every software workflow and core business process, from finance to supply chain, HR to healthcare, will be reimagined with AI at its core,” Thomas said in a satement.

“UnifyApps is building the platform that will enable enterprises in the Gulf to fulfil those visions.”

UnifyApps’ platform is intended to address the challenge with scaling generative AI projects beyond small pilots. According to the company, difficulties are often due to the inability of large language models to access fragmented systems of record and internal knowledge sources, as well as an absence of integration with workplace systems where tasks are actually executed. As a result, the company says enterprises can accumulate multiple disconnected AI applications that require separate integrations, adding cost and complexity.

UnifyApps markets its software as an “Enterprise Operating System for AI,” positioned to unify data sources, business processes, and AI models.


Future Investment Initiative Institute announces global partners for FII9

Future Investment Initiative Institute announces global partners for FII9
Updated 24 October 2025

Future Investment Initiative Institute announces global partners for FII9

Future Investment Initiative Institute announces global partners for FII9

RIYADH: The Future Investment Initiative Institute has announced its roster of global partners for the 9th edition of its flagship conference taking place in Riyadh from Oct. 27 to 30.

This year’s conference, held under the theme “The Key to Prosperity” will bring together the world’s most influential leaders, investors, policymakers, CEOs, and innovators, according to the Saudi Press Agency. 

Delegates will address the paradoxes shaping today’s world to chart actionable strategies for inclusive and sustainable prosperity.

FII Institute recognized the continued support of its founding partner, the Public Investment Fund, and its Vision Partners, the Ministry of Investment and Saudi Aramco, whose leadership and collaboration remain vital to advancing the institute’s global mission, the SPA report said.

The institute welcomed this year a group of new strategic partners, including Arabian Dyar, Barclays, and Brookfield, as well as EFG Hermes, Guggenheim Investments, and HUMAIN.

MARA, Mizuho, and MUFG have also joined as partners, as have Saudi Electricity Company, SMBC Group, Soudah Development, and VCM.

FII Institute acting CEO and chairman of the executive committee Richard Attias said: “Our partners are at the heart of everything we do at FII Institute. 

“Their commitment and collaboration enable us to translate vision into action, action into measurable impact, and to be sustainable. 

“With over 60 partners this year, we are proud to convene a global coalition driving sustainable growth, responsible innovation, and inclusive prosperity.”

Partners already working with FII9 span investment, finance, and technology, as well as infrastructure, and energy.

These include ACWA Power, ALAT, and Diriyah, as well as Emaar, Franklin Templeton, and GFH.

Other partners include Neom, Red Sea Global, and Riyadh Air.

“Together, these partners strengthen the institute’s mission to advance impact-driven initiatives and foster collaboration across industries and borders, accelerating sustainable progress for humanity,” said the SPA report.

The FII Ventures Program welcomed a new partner, the Saudi National Technology Development Program, to support an expanding ecosystem that connects visionary entrepreneurs with global investors to accelerate innovation and drive scalable impact.


MENA hospitality market to surpass $487bn by 2032, says report

MENA hospitality market to surpass $487bn by 2032, says report
Updated 24 October 2025

MENA hospitality market to surpass $487bn by 2032, says report

MENA hospitality market to surpass $487bn by 2032, says report

RIYADH: Robust tourism growth is set to expand the hospitality market in the Middle East and North Africa from $310 billion in 2025 to more than $487 billion by 2032, a new report showed. 

Released by the Future Hospitality Summit ahead of its gathering in Dubai from Oct. 27 to 29, the report cites data from the World Travel and Tourism Council and notes that the travel and tourism sector is expected to contribute $367 billion to the Middle East economy this year while supporting 7.7 million jobs. 

Quoting industry experts, it adds that unprecedented expansion in hospitality, tourism, and infrastructure is reinforcing the region’s position as a global magnet for investment. 

Developing a robust tourism sector is crucial for oil-rich Middle Eastern countries as they pursue economic diversification and reduce reliance on crude revenues. aims to attract 150 million tourists annually by 2030, while Egypt targets 30 million international visitors by 2028. 

Amr El-Nady, head of hotels and hospitality Middle East and Africa and managing director, global hotel desk at JLL, said: “Both nations are seeking to significantly increase tourism’s contribution to their gross domestic product, with targeting 10 percent and Egypt 15 percent.” 

He added: “This strategic focus is driving substantial hospitality investment, with mega-projects like NEOM, the Red Sea Project, and AlUla in KSA, alongside Egypt’s New Administrative Capital, Ras Al Hekma, South Med and Red Sea developments.” 

According to the report, international visitor spending in the Middle East is expected to reach nearly $194 billion this year, up nearly a quarter from 2019 pre-pandemic levels, while domestic spending is forecast to hit $113 billion.

leads growth

As of the second quarter of 2025, the hotel construction pipeline in the Middle East reached an all-time high of 650 projects, totaling 161,574 rooms.

At the end of June, 337 projects with almost 86,500 rooms were under construction, and 147 projects are due to start by the second quarter of next year. 

tops the Middle East hotel construction chart, with more than 92,000 rooms across 342 projects, followed by Egypt with 127 projects and over 28,000 rooms. 

The UAE has 100 projects with 25,470 rooms, Oman 27 projects with 4,709 keys, and Qatar 16 projects with nearly 3,500 rooms. 

El-Nady said the surge in development is creating opportunities for both major international hotel operators and boutique brands to diversify their portfolios with concepts ranging from ultra-luxury desert resorts to culturally immersive heritage properties. 

“The diversification strategy allows operators to cater to evolving traveler preferences while supporting the countries’ objectives of transforming their economies through sustainable tourism growth and positioning themselves as premier global destinations,” added El-Nady. 

Upcoming global events such as Expo 2030 and the FIFA World Cup 2034 in are already boosting strong demand for real estate, including hospitality projects. 

From January 2026, foreigners will also be able to purchase real estate assets in designated zones — a landmark development expected to further deepen investor appetite in the Kingdom. 

JLL added that liquidity in the hotel investment landscape in the Middle East remains remarkably robust, underpinned by resilient hotel trading performance and increasing tourist arrivals.

UAE maintains momentum 

El-Nady noted that the UAE’s hospitality market continues to attract strong interest from regional and international investors seeking high-yielding, income-generating hotel assets and mixed-use developments. 

“Last year, JLL forecasted $1.2 billion in Dubai hotel transactions, and current market activity indicates we are on track to exceed this milestone, further demonstrating sustained investor confidence,” he said. 

Citing data from Cavendish Maxwell, a real estate advisory group, the report added that Dubai’s hospitality market continues to outperform, with around 10,000 new rooms expected by 2027. 

Vidhi Shah, director, head of commercial valuation at Cavendish Maxwell, said that the occupancy level in hotels in Dubai rose to 81 percent in the first half of this year, representing a 2.5 percent rise compared to the same period in the previous year, while average daily rents reached $159, up 4.7 percent. 

“With its hospitality sector continuing to lead the way in setting new benchmarks in safety, inclusivity and connectivity, Dubai remains a premium, global destination for leisure and business travelers, in turn opening up a plethora of new investment opportunities,” said Shah. 

The report added that Oman is also increasingly becoming a hot spot for hospitality investment, with tourism expected to contribute 5 percent to GDP by 2030 and 10 percent by 2040. 

Oman’s hospitality industry is also expected to overtake transport and logistics to become the country’s second most important industry after hydrocarbons.

Data from Cavendish Maxwell revealed that Oman is set to boost hotel room inventory by 25 percent by 2030, with 9,600 new keys on the way in the next five years, and 2,600 by the end of 2025. 

The report further said that hotel revenues in Oman rose more than 18 percent year on year to $367 million. 

The strong performance also led to almost 5 percent growth in Oman’s hospitality employment, with 10,800 people now working in the industry.

“The Middle East’s continued growth in tourism and hospitality is being further boosted by various government campaigns and initiatives across the region to encourage investment, international visits and business set up,” the report concluded. 

In September, a report by GCC Statistical Center said that tourism across the Gulf Cooperation Council contributed $247.1 billion to the region’s economy in 2024, marking a nearly 32 percent increase compared with 2019. 

The center further said that intra-GCC travel experienced a sharp rebound, rising 52 percent over the same period, with 19.3 million visitors traveling between member states.

In July, another report by the Saudi Central Bank revealed that international tourists spent SR49.37 billion ($13.16 billion) in during the first quarter of 2025, a 10 percent increase compared to the same period last year. 

The bank added that this rise pushed the Kingdom’s travel account surplus to SR26.78 billion, up 11.7 percent year on year, underlining the sector’s growing contribution to the country’s non-oil economy.