Fifth AlUla Wellness Festival begins with duathlon race

Fifth AlUla Wellness Festival begins with duathlon race
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The AlUla Wellness Festival kicked off its 5th edition with a Duathlon Race. (SPA)
Fifth AlUla Wellness Festival begins with duathlon race
2 / 2
The AlUla Wellness Festival kicked off its 5th edition with a Duathlon Race. (SPA)
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Updated 6 min 54 sec ago

Fifth AlUla Wellness Festival begins with duathlon race

Fifth AlUla Wellness Festival begins with duathlon race
  • The festival, which runs until Nov. 1, is ‘a celebration of personal growth, fitness and holistic wellbeing’       

RIYADH: The fifth AlUla Wellness Festival began on Friday with a duathlon and will continue until Nov. 1.

Various sporting competitions will be held throughout the festival in the stunning natural surroundings of AlUla, including running, endurance sports, and cycling, in addition to “adventure activities” for all age groups.

“The energy, the movement, the vibe — it’s all happening at the AlUla Wellness Festival,” AlUla Moments, the official account of AlUla festivals and events posted on X. 

Events will be held daily at AlUla’s iconic landmarks including Elephant Rock, Hegra, the Old Town Amphitheatre, Harrat Viewpoint, Heart of the Oasis, and Maraya.

The Team Jayco AlUla Cycling Camp will be held on Oct. 29 and 30, offering participants guided tours through AlUla’s rugged terrain, along with specialized workshops on riding techniques and training.

The AlUla Half Marathon – a race through AlUla’s iconic scenery - will take place Oct. 25, featuring five race categories catering to various age groups and fitness levels.

Mughayra Heritage Sports Village will host the AlUla 24-Hour Endurance Race on October 31, challenging athletes to complete as many laps as possible within a full day, individually or in teams, while Ashar Valley will host a triathlon on Nov. 1 at the Winter Park.

The festival also includes culture- and heritage-themed events, including exclusive culinary sessions in historic settings such as Jabal Ikmah, an open-air museum that tells the stories of ancient civilizations through its inscriptions.

The festival is “a celebration of personal growth, fitness and holistic wellbeing, set in one of the world’s most naturally energizing landscapes,” according to the Experience AlUla website.

“From athletic events to mindfulness and movement, music, and nourishment, the festival invites guests of all levels to reset, recharge, reconnect and strive - physically, emotionally, and spiritually,” the site continues. “The festival offers intense challenges, curated moments of calm for everyone, and fosters both personal transformation and a powerful sense of community, all grounded in the beauty and authenticity of AlUla.”


More than one million people attend Riyadh Season in two weeks

More than one million people attend Riyadh Season in two weeks
Updated 24 October 2025

More than one million people attend Riyadh Season in two weeks

More than one million people attend Riyadh Season in two weeks

RIYADH: This year’s Riyadh Season has attracted more than one million visitors in the two weeks since it began, General Entertainment Authority Chairman Turki Alalshikh said.

Alalshikh said that this milestone reaffirmed the event’s status as a leading entertainment destination globally, the Saudi Press Agency reported.

Since it opened, the sixth Riyadh Season has featured major events that have drawn attention from audiences locally and around the world.

It began with a spectacular global parade organized in collaboration with US department store chain Macy’s.

The lineup also included the Joy Forum 2025, which brought together some of the world’s most prominent entertainment leaders and creators, as well as the Six Kings Slam tennis tournament, featuring top stars from the sport.

Riyadh Season 2025 is an integral part of the Kingdom’s wider cultural and economic evolution, driving investment into entertainment infrastructure while cultivating homegrown Saudi talent.

Among the highlights are new international zones at Boulevard World offering immersive cultural experiences inspired by Kuwait, South Korea and Indonesia.

The new additions reflect Riyadh Season’s growing global scope and commitment to fostering international cultural exchange.

One of the most highly anticipated new attractions is Beast Land, developed in collaboration with global influencer MrBeast, one of the world’s leading content creators.

The zone will include more than 40 retail and dining outlets, adventure gardens and daily competitions.

The zone is expected to open on Nov. 13 as one of the season’s major draws, with MrBeast set to attend the zone’s grand opening.


KSrelief expands global humanitarian efforts across Pakistan, Turkiye and Sudan

KSrelief expands global humanitarian efforts across Pakistan, Turkiye and Sudan
Updated 24 October 2025

KSrelief expands global humanitarian efforts across Pakistan, Turkiye and Sudan

KSrelief expands global humanitarian efforts across Pakistan, Turkiye and Sudan

DUBAI: Saudi aid agency KSrelief has launched and concluded several aid initiatives this week in Pakistan, Turkiye and Sudan.

In Islamabad on Thursday, KSrelief inaugurated a major food-relief initiative, distributing 1,300 tonnes of dates to families impacted by the recent flooding across Pakistan.

The launch was attended by Saudi Ambassador to Pakistan Nawaf Al-Malki, along with several officials and KSrelief representatives. Ambassador Al-Malki emphasized that the project aligned with directives from the Kingdom’s leadership and continued efforts to assist families most affected by natural disasters in the country.

In Hatay Province, Turkiye, KSrelief concluded a voluntary medical program held from Oct. 15-22, aimed at providing prosthetic assistance and rehabilitation services.

A team of 13 volunteer medical specialists offered 203 physiotherapy sessions, fitted 138 prosthetic and orthotic devices, and delivered 50 electric mobility aids.

Meanwhile, in Khartoum State, Sudan, KSrelief distributed 500 food parcels to displaced families, benefiting 3,484 individuals. The aid operation comes amid humanitarian challenges in the region, where access to essential supplies remains severely limited.


OIC conference advocates for water management collaboration

OIC conference advocates for water management collaboration
Updated 24 October 2025

OIC conference advocates for water management collaboration

OIC conference advocates for water management collaboration

 

JEDDAH: The Organization of Islamic Cooperation has emphasized the need for comprehensive solutions to enhance the water desalination capacities of member states.

These measures, the Saudi Press Agency reported, include more efficient technologies, improved groundwater management, and the utilization of renewable resources.

The statement was made during the OIC Ministers of Water Conference held recently in Jeddah under the theme “From Vision to Impact.”

Ministers, delegates, and heads of relevant OIC institutions discussed strategies to enhance cooperation and water security in the Islamic world.

The conference reaffirmed the importance of strengthening mechanisms within the OIC’s vision to tackle water scarcity. This includes developing desalination capabilities, employing modern technologies, and facilitating the exchange of knowledge and expertise.

 


 


Royal Diriyah Opera House: a modern desert oasis honoring tradition

Royal Diriyah Opera House: a modern desert oasis honoring tradition
Updated 23 October 2025

Royal Diriyah Opera House: a modern desert oasis honoring tradition

Royal Diriyah Opera House: a modern desert oasis honoring tradition
  • Architects say they feel ‘lucky’ that their proposal for the project was the winning one
  • Eli Synnevag, director and a senior architect at Snohetta, said the design draws inspiration from local Najdi architecture

RIYADH: Royal Diriyah Opera House, scheduled to open in 2028 in the historic heart of Diriyah, was designed by the Norwegian architectural firm Snohetta and celebrates tradition and modernity.

Speaking to Arab News on the sideline of a reception hosted by the Norwegian Embassy in Riyadh, Eli Synnevag, director and a senior architect at Snohetta, said the design draws inspiration from local Najdi architecture, and reflects a deep connection to the surrounding desert landscape and traditional building techniques.

Part of a broader initiative to reinvigorate the heritage area, the opera house will be a cultural beacon within a master plan aimed at transforming the region into a vibrant, contemporary destination.

Scheduled to open by the end of 2028, the state-of-the-art performing center, designed in collaboration with the n company Syn Architects, is spearheaded by the Diriyah Company and operated by the Royal Commission for Riyadh City, she said.

Synnevag, who has been working with Oslo-based Snohetta for almost 25 years, told Arab News: “Our journey in started with the King Abdulaziz Centre for World Culture (Ithra) in Dhahran. I worked on Ithra way back in 2008. We were so honored to be selected as a part of an international competition to be the winning proposal.”

It was an initiative from Saudi Aramco to promote cultural development, knowledge and diversity in the Kingdom.

“We were very lucky to be commissioned by a client such as Aramco. We had a very good collaboration with them,” she said.

“In 2013, we won a competition for one of the iconic metro stations in Riyadh, the Qasr Al Hokm Metro Station connecting two of the lines in the city’s brand-new metro network, opened in February this year.” she said.

“And since 2022, we have been working and designing the Royal Diriyah Opera House. That was also an international architectural competition that we were very lucky to be the winning proposal. The estimated time of completion is the end of 2028. It’s well on its way now. It started construction before the summer, and now they are making all the foundation work and the groundwork,” she added.

When asked about plans for future projects Synnevag said: “We are part in several competitions that are ongoing, so we are hoping for positive feedback later. We are focused on key cultural projects that are kind of engaging and a part of progress that we see is happening in Saudi now. So focusing on culture in the wider sense, whether it’s opera houses, museums, libraries and so on.”

On local partnership, she said that for the opera house they collaborated with Syn Architects, who had a deeper knowledge of Najdi architecture, the context, and the understanding of the site at Diriyah.

“For us, that was a very rewarding collaboration,” she said.

The Norwegian architect praised the ongoing transformation in the Kingdom in line with Saudi Vision 2030.

“There are a lot of transformations going on, things are moving fast. Every time you visit Riyadh, there is something new that is happening. But I am really focused on trying to develop local identity, the understanding of place.

“How do we build in this environment, how do we celebrate the culture? I think it’s really something that makes us an example for others. And I think it’s made a very strong push over a very short period of time,” Synnevag said.

On the changing landscape of the entertainment sector in the Kingdom, she said: “There are so many new venues for concerts, for art, for music, and also more for leisure and so on, and I think the young people really like to take part in this … like the same on the global scale as well.”

With a proposal rooted in the desert landscape, local cultural heritage, and Najdi building traditions, Snohetta is working on the opera house project to create a new stage for future generations of performers and audiences.

The 46,000-square-meter opera house will accommodate about 3,500 people at its four venues, including a 2,000-seat theatre for large-scale productions and headline artists, two smaller theatres for multipurpose use, and a 450-seat, shaded rooftop amphitheater for outdoor performances.

Intended as a tribute to local visual culture and heritage, the venue’s design will incorporate installation pieces by n artists, including Maha Malluh, one of the country’s leading female conceptual creatives.

The ambitious project is designed as a cluster of buildings interconnected throughout by open passages that will provide shaded relief from the intense sun, with green gardens open to visitors to the opera house and the wider public.


Popularity of anime in is an increasingly powerful tool for brands, report finds

Popularity of anime in  is an increasingly powerful tool for brands, report finds
Updated 23 October 2025

Popularity of anime in is an increasingly powerful tool for brands, report finds

Popularity of anime in  is an increasingly powerful tool for brands, report finds
  • Researchers find 31% of fans watch anime content daily, 21% spend more than $530 a year on merchandise, 70% like brands that connect with the art form
  • ‘Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable,’ report says

RIYADH: A new report reveals how anime has become a cultural cornerstone for Saudi youth and a powerful new platform for brands.

The research was carried out by global advertising and digital media agency Dentsu MENAT. At the Athar Festival for creativity in Riyadh this week the company’s CEO, Tarek Daouk, spoke to Arab News, the event’s media partner, about anime culture in the Kingdom and the ways in which it can redefine modern agency models.

About 31 percent of fans of anime watch content daily, and more than 21 percent spend more than SR2,000 ($530) a year on merchandise, the report revealed.

“We looked at anime fans in and we found that around 70 percent of anime fans will react positively to brands that are connected to anime,” Daouk said,

“When you go deep into a fandom and you try to understand the passion point, then the potential for the brand to build connections is very high.”

Anime, a style of animation that originated in Japan, has been a significant part of Saudi youth culture since the 1980s, when early series began airing across the region, including “Grendizer,” “Detective Conan,” and “Captain Majid” (also known as “Captain Tsubasa”), which were localized and dubbed into Arabic by Damascus-based Al-Zahra Center/VENUS. When the TV channel Spacetoon began broadcasting in 2000 and its popularity soared, it helped define television programming for a generation.

The report found that 62.3 percent of people who engage with anime regularly in are under the age of 35, and so it is becoming a language of connection in youth culture.

According to the report: “Among 18-24-year-olds, quality narratives and artistic creativity are the top reasons for their deep connection to the medium. Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable.”

This passion for anime has inspired many Saudis to carve out their own spaces that blend the style of the art form with Saudi aesthetics, including graphic designer Njood Al-Kharboush, who creates stickers, pins and decks of cards she sells on her online store, Haku.

Daouk said: “Cultures have different layers. One layer is where we live, our stories, our family stories, our societies’ stories. That’s one layer of culture.

“The other layer is what we like; we like football, anime, dance, poetry, music, fashion. And in this layer of culture, we share it across geographies.

“So a Saudi fan of anime will share a lot of stories with a Japanese fan of anime. The first layer of where they live (and) the language might be different but their passion points are similar.”

For local and global brands, this represents an opportunity to integrate anime culture into other streams and leverage intellectual properties that resonate with Saudi fans, who are 1.6 times more likely than the global average to improve their opinion of a brand when an anime IP is incorporated into products or promotions.

One example of this is development of a Dragon Ball Z theme park as part of the Qiddiya entertainment and tourism project in Riyadh. Themed around the legendary series, it is expected to be one of the largest anime-themed destinations in the world.

There are other ways in which anime is increasingly becoming part of people’s lives. The report found that more than half of anime fans in play anime-based video games and more than 43 percent play video games based on manga (Japanese comics), highlighting the potential of this sector as the Kingdom continues to invest in esports.

“Now with gaming, where gaming is becoming a space for connection between people, not just to game, and where you can incorporate content like anime in gaming, these connections are much easier now,” Daouk said.

The great popularity of anime in the country means there are many opportunities to capitalize on it, he added.

“The biggest opportunity is to go along with the 2030 Vision and turning Saudi from a consuming community — like, we consume anime, we watch anime — into giving the talent in Saudi the opportunity to produce. And when you produce, you add your cultural twist to the content.”