SAB wins two Global Banking & Finance Review Awards for leadership in innovation

Saeed Assiri, chief innovation banking officer at SAB
Saeed Assiri, chief innovation banking officer at SAB
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Updated 1 min 43 sec ago

SAB wins two Global Banking & Finance Review Awards for leadership in innovation

SAB wins two Global Banking & Finance Review Awards for leadership in innovation

Saudi Awwal Bank, one of the leading banks in the Kingdom, has received two prestigious awards — “Most Innovative Banking Initiative, 2025” for the SAB Innovation Center, and “Excellence in Corporate Innovation, 2025” — from the Global Banking and Finance Review Awards. The awards reinforce the bank’s position as a leading force in financial innovation and a benchmark for innovation culture in the Kingdom and globally.

The awards highlight SAB’s strategic focus on building a sustainable culture of innovation and shaping a future-ready banking ecosystem. The SAB Innovation Center serves as a key driver of financial innovation, providing the tools, capabilities and frameworks necessary to develop, test, and scale effective banking solutions.

Saeed Assiri, chief innovation banking officer at SAB, said: “These awards reflect our commitment to making innovation a shared responsibility across the financial sector. We are building a forward-looking ecosystem that keeps pace with the future of banking. By accelerating financial innovation, we are not only advancing the bank but also contributing to the growth of the Kingdom’s economy and supporting the objectives of Saudi Vision 2030.”

This recognition adds to a series of prestigious accolades SAB has received in 2025, including being named “Best Bank in ” by Euromoney for its strong financial performance and innovation leadership, and “Best Innovation in Operational Excellence” at the CX Live Show 2025 for its advanced use of automation and customer journey design to elevate service quality. These achievements reaffirm SAB’s commitment to shaping the future of financial services through innovation, collaboration, and sustainable growth.


Genesis drives spirit of style at Riyadh Fashion Week 2025

Genesis drives spirit of style at Riyadh Fashion Week 2025
Updated 19 October 2025

Genesis drives spirit of style at Riyadh Fashion Week 2025

Genesis drives spirit of style at Riyadh Fashion Week 2025

Genesis, renowned for pioneering the future of sophisticated, design-led mobility, is the strategic automotive partner of Riyadh Fashion Week 2025, taking place from Oct. 16 to 21.
Throughout the week, Genesis is playing an integral role in elevating the guest experience. The brand is providing 100 vehicles to transport VIPs, celebrities, and invited guests, ensuring a seamless and luxurious journey that reflects Genesis’ spirit of refinement and comfort.
As a Korean design-focused brand, Genesis has introduced fascinating models that embody “athletic elegance,” including the G70, the G80 midsize sedan and the G90 flagship sedan, as well as the GV70, GV80 and GV80 Coupe. With Genesis distributors based throughout the Middle East and Africa region, Genesis is present with standalone showrooms in the region, with plans to expand further into the MEA region in the near future. 
Riyadh Fashion Week is the official fashion platform of , initiated by the Fashion Commission under the Ministry of Culture. Since its debut in 2023, it has grown into a defining moment in the global fashion calendar, offering a powerful stage for Saudi and international designers to share their vision with the world.


ARP Digital and stc Pay partner to elevate cross-border settlement infrastructure

ARP Digital and stc Pay partner to elevate cross-border settlement infrastructure
Updated 17 October 2025

ARP Digital and stc Pay partner to elevate cross-border settlement infrastructure

ARP Digital and stc Pay partner to elevate cross-border settlement infrastructure

, a digital-asset firm licensed by the Central Bank of Bahrain (CBB) as a Category 3 Crypto-Asset Services Provider, specializing in regulated stablecoin settlement infrastructure, today announced a strategic partnership with stc Pay, a leading digital financial services brand in the Middle East. 

Through this collaboration, ARP will serve as stc Pay’s settlement and digital-asset conversion partner in the GCC, while stc Pay will serve as ARP’s terminating and collection partner across key global corridors. Together, the firms will introduce regulated stablecoin infrastructure that enables regulated settlement and conversion between digital assets and fiat currencies across high-volume corridors. 

“This partnership is about building real-world connectivity,” said Abdulaziz Kanoo, co-founder of ARP Digital. “By combining ARP’s regulated settlement infrastructure with stc Pay’s strong regional presence, we are expanding access to efficient cross-border rails that bring the transparency and value of digital assets closer to real economies.” 

This announcement marks one of several partnerships ARP Digital is forming globally to establish interoperable settlement rails powered by stablecoins, bridging traditional financial institutions with digital assets. 

 


Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi

Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi
Updated 16 October 2025

Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi

Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi

Trendyol, one of the world’s leading e-commerce platforms, is bringing its signature style to Riyadh this month with a pop-up experience celebrating its collaboration with Saudi model Rahaf Al-Harbi, alongside a curated edit of other fashion and beauty must-haves. Running from Oct. 13 to 27 at Al-Nakheel Mall in Riyadh, the Trendyol pop-up invites visitors to shop, discover, and create content in an engaging and interactive setting.

The collection features this season’s standout pieces, from cozy knits and tailored blazers to romantic chiffon dresses, statement accessories, and must-have beauty essentials from Trendyol Beauty, offering something for every occasion.

On Oct. 16, Al-Harbi, one of ’s most-loved fashion and lifestyle creators, will make a special in-store appearance, giving fans the chance to meet her in person and experience the collection firsthand. Visitors can also look forward to a live beauty session with a professional makeup artist, showcasing Trendyol’s latest beauty range.

Since entering the GCC market in late 2023, Trendyol has quickly become a go-to destination for Gulf shoppers, celebrated for its versatile product range, affordable prices, and creative collaborations with regional and international talent.


Beyond ‘Client Zero’: Can adopt IBM’s AI approach?

Beyond ‘Client Zero’: Can  adopt IBM’s AI approach?
Updated 15 October 2025

Beyond ‘Client Zero’: Can adopt IBM’s AI approach?

Beyond ‘Client Zero’: Can  adopt IBM’s AI approach?

In the ever-growing landscape of artificial intelligence, organizations and businesses strive for reliable technology capable of modernizing their applications, safeguarding data and streamlining workflows. Recognizing this need, IBM has taken a unique approach to ensure efficiency and trust in their solutions by becoming its own first use case through an approach the company calls “Client Zero.”

Through this strategic approach, IBM transformed its own processes and systems into test cases before offering these technologies to external clients. This self-experimentation allows IBM to rigorously validate the efficacy, reliability, and security of its AI solutions under enterprise-scale real-world conditions. By doing so, IBM instills confidence in potential customers about the robustness and practicality of its technology, thereby setting a benchmark for industry standards.

By reimagining its operations with AI, the company set itself a clear goal, in the words of CEO Arvind Krishna: to become the world’s most productive enterprise.

IBM’s Client Zero approach transformed its business using their own portfolio of hybrid cloud, AI, and automation tools. Playing a key role in the company’s Client Zero story is , a solution that helps create, deploy and manage AI agents to automate processes and workflows.

“We are transforming our enterprise operations using technology and embedding AI across more than 70 workflows, leveraging our own IBM software solutions across hybrid cloud automation and AI to drive competitive advantage. What differentiates IBM is the breadth of our AI offerings, with an innovative technology stack and consulting business at scale and our ‘client zero’ lens,” said Krishna.

watsonx Orchestrate: the engine of transformation

Functioning as a single hub, watsonx Orchestrate brings together AI agents, digital assistants, and low-code to no-code tools to help organizations build, deploy, and scale automation quickly.

The solution integrates with more than 100 enterprise applications and comes preloaded with a catalog of AI agents for HR, sales, procurement, IT support, and more. It reduces manual work, accelerates decisions, and boosts efficiency across functions.

For IBM itself, the results have been striking:

  • $4.5 billion in productivity gains by year-end 2025
  • 3.9 million employee hours saved in 2024 alone
  • 40 percent cut in operational budgets through tools like AskHR
  • $18 million in IT cost savings while maintaining round-the-clock support

Orchestrating efficiency: AskHR and AskIT in action 

In the dynamic world of business, efficient management and seamless operations are paramount. IBM’s innovative solutions, AskHR and AskIT, are redefining these areas by leveraging the power of AI. AskHR leverages watsonx Orchestrate’s AI capabilities to provide expeditious and precise responses to a wide array of HR-related queries. By doing so, it simplifies the HR management process, saves time, and fosters a more positive and responsive work environment.

Since its introduction, AskHR has showcased significant achievements. In 2024, AskHR handled more than 11.5 million interactions; 94 percent of those were contained within the platform. That means out of all the questions that were asked, only six percent needed to be routed outside of AskHR to a specialized HR partner for assistance.

Also built with watsonx Orchestrate, AskIT delivers immediate solutions to complex IT issues. This not only reduces system downtime but also ensures optimal performance of your technological infrastructure, thereby enhancing overall productivity.

AskIT is trained on 80 percent of the IT issues the company faces most frequently and covers more than 200 common support topics in more than 40 languages. 

Moreover, the integration with watsonx Orchestrate enables both AskHR and AskIT to learn and adapt over time, improving their responsiveness and accuracy. 

Looking forward, IBM plans to introduce finance agents to this ecosystem to further extend these benefits to financial management, positioning the company at the forefront of AI-driven enterprise solutions.

Testing innovation from within

IBM’s transformation was not confined to technology. It actively engaged employees by launching company-wide innovation challenges, encouraging staff to propose ideas to simplify daily tasks. Nearly 170,000 employees participated in the 2025 “IBMer watsonx Challenge,” designed to give employees hands-on experience with the company’s AI technology. 

Another distinctive aspect of IBM’s approach is its reliance on smaller, specialized language models trained on enterprise data rather than generic large models. This ensures higher accuracy, reduced risk of AI “hallucinations,” and outputs that are tailored to business needs.

The broader outlook

An IBM Institute for Business Value study, “Orchestrating agentic AI for intelligent business operations,” highlights the urgency executives are placing on AI-driven automation:

  • 80 percent cite automating global business services as a strategic priority
  • 86 percent say AI agents will make process automation and workflow reinvention more effective by 2027
  • 75 percent say AI agents will execute transactional processes and workflows autonomously in the next two years

Based on the same study, executives who were surveyed forecast measurable improvements across global industries by 2026:

  • A 24 percent rise in financial forecasting accuracy
  • A 35 percent boost in HR productivity
  • Over 40 percent improvements in procurement efficiency
  • Up to a 50 percent increase in customer satisfaction metrics

A blueprint for AI-powered growth

IBM’s Client Zero approach shows that AI transformation is not just about deploying new technologies — it is about reshaping how organizations operate and how employees engage with their work. The company’s success provides a roadmap for businesses and governments seeking to capture AI’s full potential.

For , already accelerating its digital agenda, IBM’s model offers both proof of concept and a practical framework. By combining global expertise with local partnerships, IBM can support the Kingdom’s journey into an era of AI-driven growth and innovation.


Nestlé, KAUST partner to advance research and innovation in food and agriculture

Nestlé, KAUST partner to advance research and innovation in food and agriculture
Updated 15 October 2025

Nestlé, KAUST partner to advance research and innovation in food and agriculture

Nestlé, KAUST partner to advance research and innovation in food and agriculture

Nestlé has announced the signing of a strategic MoU with King Abdullah University of Science and Technology, in the presence of high-level officials from the Ministry of Investment, Nestlé and KAUST. The agreement marks a significant step toward establishing a joint framework for collaboration in the fields of packaging, agriculture, and food technology. 

The signing ceremony was attended by Yasser Abdul Malak, chairman and chief executive of Nestlé Middle East and North Africa; Robert Helou, chief executive of Nestlé ; and Dr. Ian Campbell, senior vice president of the National Transformation Institute at KAUST. The partnership seeks to develop innovative and sustainable solutions that enhance public health, strengthen food safety standards, and support national efforts to localize knowledge and foster innovation within the food ecosystem. 

The collaboration focuses on advanced research in food and nutrition sciences, aiming to develop solutions that promote healthy lifestyles and environmental sustainability, leveraging KAUST’s world-class research ecosystem — which includes scientists from more than 120 nationalities — and Nestlé’s global expertise in food technology. 

The agreement reflects Nestlé’s long-term commitment to investment in the Kingdom. In November 2022, the company signed an agreement with the Ministry of Investment to invest SR7 billion ($1.86 billion) over 10 years, covering the establishment of an advanced manufacturing facility and the launch of various research and development projects. 

Commenting on the importance of the agreement, Helou said: “This partnership builds on Nestlé’s long-standing investment in and contributes to improving quality of life and public health through research and solutions that support sustainable food supply chains and meet the evolving aspirations of the Saudi market, in alignment with the goals of Saudi Vision 2030.” 

Campbell added: “This agreement with Nestlé marks an important step in advancing national priorities through science and innovation. By combining King Abdullah University of Science and Technology’s research expertise with Nestlé’s industrial leadership, we aim to deliver solutions in food, health, and agriculture that improve quality of life and promote sustainable development. This partnership also reflects our shared commitment to supporting Saudi Vision 2030 through empowering national talent, enhancing food security, and driving long-term economic value.” 

Dr. Rania Abou Samra, head of research and development and innovation at Nestlé Middle East and North Africa, said: “At Nestlé, we believe that innovation in food technology is the key to achieving a healthier and more sustainable food future. Our collaboration with King Abdullah University of Science and Technology opens new horizons for developing modern technologies that meet consumer needs and contribute to the well-being of society.” 

The MoU aligns with the objectives of Saudi Vision 2030, addressing scientific challenges in food and health, supporting local agricultural production, improving crop efficiency, and contributing to the development of a knowledge-based economy that enhances quality of life.

Both parties affirmed that this partnership reflects a shared understanding of the importance of combining investment, scientific research, and innovation — translating into tangible projects that support sustainable development and place human health at the core of their priorities.