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DUBAI: Brazilian internet personality Camila Coelho this week fronted a campaign for By Karen Wazen, the eyewear and accessories brand founded by Lebanese entrepreneur and influencer Karen Wazen.

Coelho and Wazen appear together in the campaign images, both wearing bold, rectangular sunglasses from the brand’s latest collection.

Coelho’s pair features sleek tortoiseshell frames with slightly oversized lenses, boasting a modern, structured look that complements her slicked-back hairstyle and statement gold earrings. 

Wazen, on the other hand, wears the black version of the same angular style, paired with a black turtleneck.

Both sunglasses display the brand’s signature interlocking “W” logo on the temples. 

According to the brand’s Instagram page, the campaign — shot in Paris — is described as “an ode to women: Strong, confident, and always on the go.” The post added that it was “a celebration of friendship, sisterhood, and women uplifting one another.”

The new collection launched on Oct. 15.

Coelho left Wazen a message on the post, writing: “Love u SO MUCH @karenwazen. These shades are perfect (sic).”

Coelho is a fan of Wazen’s designs, having championed her sunglasses on multiple occasions. 

Wazen launched her debut collection of eyewear in December 2018. The first line of five styles came in acetate and stainless steel in an array of colors, from neon to tortoiseshell.

Less than a year after the official launch of her brand, her designs were picked up by luxury e-tailer Farfetch, which became the first online platform to offer her eponymous eyewear collection.

With an array of stylish shades to its name, Wazen’s label has gained the nod of approval from international celebrities including superstar Beyonce, British Albanian singer Dua Lipa, reality television star Kourtney Kardashian and her mother Kris Jenner, French model Cindy Bruna, singer Becky G, actresses Lucy Hale, Emma Stone, and Naomi Watts, and socialite Paris Hilton, to name a few.

Last year, the entrepreneur broadened her brand’s horizons by unveiling her inaugural jewelry collection. She introduced earrings and bangles fashioned after her brand’s logo, available in both silver and gold colors.

In addition to being a business owner, the mother-of-three has also starred in plenty of regional advertorials for iconic brands, including Prada, Ralph Lauren, Louis Vuitton and Cartier.

DUBAI: Riyadh Fashion Week — returning this week with more than 30 runway shows and presentations across six days — will close with what is sure to be a dazzling show by British label Stella McCartney.

McCartney will present her first show in �������� on the final day, Oct. 21, showcasing a special edit of recent collections alongside archival pieces, bringing her conscious luxury vision to the Kingdom. Burak Cakmak, CEO of the Saudi Fashion Commission, said McCartney’s participation marks a “milestone for ��������’s creative evolution.

“Her commitment to sustainability and innovation reflects the values we are championing as we build a responsible and forward-looking fashion ecosystem,” he added.

Meanwhile, British brand Vivienne Westwood is set to make its Middle East debut at Riyadh Fashion Week on Oct. 16.

The label will open the event with a show that blends British fashion heritage with Saudi craftsmanship.

In a recent interview with WWD, the CEO of Vivienne Westwood, Carlo D’Amario, outlined his plans.

“We are working on a special collection of embroidered gowns, a result of the union of the expertise of our couture team and the craftsmanship of local artisans — a concrete way to promote local traditions through an international perspective.”

This marks the first time Riyadh Fashion Week has opened its calendar to international labels.

Returning for its third edition from Oct. 16-21, the six-day event will feature more than 25 runway shows, 10 designer presentations, a curated showroom and citywide activations.

Organized by the Saudi Fashion Commission, part of the Ministry of Culture, the event will also spotlight emerging and established Saudi designers.