DUBAI: Brazilian internet personality Camila Coelhothis week fronted a campaign for By Karen Wazen, the eyewear and accessories brand founded by Lebanese entrepreneur and influencer Karen Wazen.
Coelho and Wazen appear together in the campaign images, both wearing bold, rectangular sunglasses from the brand’s latest collection.
Coelho’s pair features sleek tortoiseshell frames with slightly oversized lenses, boasting a modern, structured look that complements her slicked-back hairstyle and statement gold earrings.
Coelho and Wazen appear together in the campaign images. (Instagram)
Wazen, on the other hand, wears the black version of the same angular style, paired with a black turtleneck.
Both sunglasses display the brand’s signature interlocking “W” logo on the temples.
According to the brand’s Instagram page, the campaign — shot in Paris — is described as “an ode to women: Strong, confident, and always on the go.” The post added that it was “a celebration of friendship, sisterhood, and women uplifting one another.”
The new collection launched on Oct. 15.
Coelho left Wazen a message on the post, writing: “Love u SO MUCH @karenwazen. These shades are perfect (sic).”
Coelho is a fan of Wazen’s designs, having championed her sunglasses on multiple occasions.
Wazen launched her debut collection of eyewear in December 2018. The first line of five styles came in acetate and stainless steel in an array of colors, from neon to tortoiseshell.
Less than a year after the official launch of her brand, her designs were picked up by luxury e-tailer Farfetch, which became the first online platform to offer her eponymous eyewear collection.
With an array of stylish shades to its name, Wazen’s label has gained the nod of approval from international celebrities including superstar Beyonce, British Albanian singer Dua Lipa, reality television star Kourtney Kardashian and her mother Kris Jenner, French model Cindy Bruna, singer Becky G, actresses Lucy Hale, Emma Stone, and Naomi Watts, and socialite Paris Hilton, to name a few.
Last year, the entrepreneur broadened her brand’s horizons by unveiling her inaugural jewelry collection. She introduced earrings and bangles fashioned after her brand’s logo, available in both silver and gold colors.
In addition to being a business owner, the mother-of-three has also starred in plenty of regional advertorials for iconic brands, including Prada, Ralph Lauren, Louis Vuitton and Cartier.