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��������’s first-ever cruise line Aroya Cruises has launched a new season featuring Greek islands Mykonos, Athens and Crete, and the Turkish cities of Bordum and Kaş.
“It is a butterfly itinerary between the Greek Islands and Turkish destinations, and also includes Alexandria in Egypt,” Turky Kari, executive director of marketing and corporate communications at Aroya, told Arab News. 
Arab News was onboard the Mediterranean leg of the cruise, sailing between Türkiye and Egypt and stopping at popular destinations such as Marmaris, Bodrum, Kaş and Alexandria. 
Aroya’s first season set sail from the Jeddah Islamic Port to other destinations, including the Jabal Al-Sabaya Island on the Red Sea coast. More than 95,000 guests enjoyed a personalized Saudi hospitality experience at sea as they explored different destinations.
Abroad, the cruise has distinct features, including the AlKhuzama VIP Experience that provides a round-the-clock butler service and curated moments throughout the journey. 
“The AlKhuzama VIP Experience is an elevated service that we provide in suites. We have around 145 suites with nine villas, two of them are presidential and royal, with a capacity of 12 guests each,” Kari said. 
“In AlKhuzama, we offer a dedicated lounge, restaurant, and a 24-hour butler service as well as a private boutique retail area,” he added.
“Aroya Cruises is proudly the first Arabian cruise line. What makes us unique is our remarkable Arabian experience. The Saudi hospitality that we offer on board is different from any cruise line. Our main focus is on family; we are offering many activities, events, entertainment and F&B options that focus on the family,” Kari said.
Aroya is the only cruise in the world that houses a Saudi restaurant — Irth. The restaurant, set up in collaboration with the Ministry of Culture, offers local dishes from each of the major regions of the Kingdom. 
Other dining options include the Amwaj Buffet, Al-Waha, AlKhuzama lounge and restaurant for VIP guests, and Layalina, which offers an authentic taste of Lebanon with live dances and musical performances.
In terms of activities, there is something for everyone — from movie nights to live performances such as clown shows and Saudi orchestra. 
“As the first Arabian cruise line, we are incorporating the Arabian experience in all of our touch points, including hospitality, F&B, and entertainment, which features Arabian Nights,” Kari said.
Moreover, what sets Aroya apart is its special offerings for women, including women-only hours in its spa, sky pool, and gym. 
For a relaxing cruising experience, Bloom, the Aroya cruise spa, offers state-of-the-art treatments, including facials, massages, and body treatments. Moreover, for the guest’s peace of mind, the ship also includes a fully staffed medical center, offering emergency and primary healthcare. 
Meanwhile, a kids’ center hosts cooking classes, art workshops, a state-of-the-art sailing game, as well as other activities for children aged six months to six years.
Kari said the next season of Aroya will primarily focus on the Arabian Gulf, starting from Dammam and cruising to various locations such as Doha, Sir Bani Yas Island, Abu Dhabi, and more. 
“In these journeys, we will welcome guests from �������� and other GCC countries as well as international guests,” he added. 

Al-Futtaim BYD KSA, the official distributor of BYD, a global tech leader and pioneer in New Energy Vehicles, has launched the highly anticipated BYD SHARK 6, ��������'s first-ever plug-in hybrid pickup. 

As the global pickup market expands, the SHARK 6 arrives as a game-changing addition, seamlessly blending commercial utility with premium passenger comfort.

Positioned as a premium, versatile lifestyle vehicle, the BYD SHARK 6 is engineered to meet the evolving demands of modern drivers. 

It leverages BYD’s pioneering PHEV technology, combining the convenience of traditional refueling with the high performance, efficiency, and sustainability of electric propulsion. 

This innovative approach aligns with the objectives of Saudi Vision 2030, supporting a cleaner and more diversified energy future.  

"The launch of the BYD SHARK 6 Super Hybrid marks a pivotal step in redefining mobility in the Kingdom," said Jerome Saigot, managing director of Al-Futtaim BYD in KSA. 

"It’s more than a vehicle, it’s a statement of power, innovation, and sustainable progress. With the SHARK 6, we’re delivering not just a drive, but a lifestyle built for the future," he added.

This landmark launch represents a significant milestone in ��������'s automotive landscape, reinforcing BYD’s commitment to innovation and long-term investment in the Kingdom.

At the heart of the SHARK 6 is the DMO Super Hybrid Off-road Platform, an in-house innovation by BYD that delivers nearly 430 horsepower, equivalent to a 4.0L V8 engine, through an intelligent electric four-wheel drive system. 

This dual-mode architecture eliminates range anxiety while enabling exceptional performance across both off-road and urban environments.

The SHARK 6 also sets a new standard for vehicle architecture and safety. It features BYD’s Cell to Chassis technology, integrating the ultra-safe BYD Blade Battery directly into the high-strength steel frame. 

This design increases torsional stiffness, enhances battery protection in harsh off-road conditions, and allows for a flat rear floor, significantly improving passenger space and ride comfort.

The premium driving experience is further elevated by a double-wishbone independent suspension on both the front and rear, a feature typically found in luxury SUVs, which provides exceptional comfort and agility. 

Furthermore, with its electric-driven mode covering over 80% of typical driving conditions, the SHARK 6 achieves an industry-leading NVH (noise, vibration, and harshness) level for a near-silent and serene journey.

Technologically advanced, the SHARK 6 is equipped with a 540° panoramic view camera, offering full visibility of surroundings and undercarriage. The vehicle-to-load function transforms the pickup into a mobile power station, ideal for powering tools at a worksite or appliances during outdoor activities like camping or grilling.

The launch event was held at Riyadh Arena and brought together media representatives, influencers, customers, and sub-dealers for an exclusive first look at BYD’s cutting-edge hybrid technologies.

Looking ahead, BYD KSA is preparing to unveil even more models, expanding its portfolio of innovative electric vehicles tailored to meet the evolving needs of the Kingdom’s market. This commitment is part of BYD’s global vision to accelerate the transition to new energy mobility through continuous technological advancement.

The all-new BYD SHARK 6 is available for customers in �������� starting Oct. 1.