��������

Al-Futtaim BYD KSA hosted its inaugural Super Hybrid Tech Day at BYD Showroom and Discovery Centre in ��������.

The event offered media, influencers, customers, and sub-dealers an exclusive opportunity to explore BYD’s cutting-edge hybrid innovations for the first time in the Kingdom.

The Super Hybrid Tech Day highlighted BYD’s pioneering Dual Mode technology. This in-house developed plug-in hybrid system combines the convenience of fuel refilling with the efficiency of electric driving.

The event also featured live demonstrations, immersive interactive showcases, and expert presentations.

These sessions showcased how BYD’s innovative Dual Mode technology seamlessly blends efficiency, power, and environmental responsibility.

Attendees experienced firsthand BYD’s commitment to revolutionizing the automotive industry worldwide through advanced hybrid powertrains designed for urban, performance, and off-road capabilities.

Jerome Saigot, managing director of Al-Futtaim BYD in ��������, said: “With distinguished pride, we unveil BYD’s revolutionary Plug-in Hybrid Dual technology to the Kingdom.

“The Super Hybrid Tech Day is more than an event; it is a landmark chapter in our journey of innovation, sustainability, and vision.

“This occasion reflects our unwavering dedication to excellence, where world-class technology meets timeless refinement, and where every innovation is crafted to inspire progress and elevate the driving experience for our esteemed customers in the Kingdom.”

BYD continues to redefine the standard for New Energy Vehicles, driven by an unyielding pursuit of innovation and technological mastery.

At the vanguard of this global movement, BYD embodies the spirit of a true technology company, with over 12 percent of its people devoted to research and development across 11 world-class institutes.

Each day, nearly 45 patent applications are filed and around 20 secured, including the highly coveted Golden Patents, an enduring testament to BYD’s vision, craftsmanship, and relentless commitment to pioneering excellence.

José Miranda, marketing and communications director at BYD Americas, Europe, Middle East and Africa, said: “At BYD, we share the same vision as ��������’s Vision 2030 – building a sustainable future through technology, innovation, and better quality of life. With our expertise in electromobility, energy storage, and solar solutions, we see ourselves as a strong partner in supporting the Kingdom’s transformation journey.”

He added: “�������� is ready for this technology. At BYD, innovation is in our DNA, and our mission goes beyond selling cars; we aim to showcase our super hybrid solutions, making advanced technologies accessible.

“Through events like this Technology Day, we engage with customers and partners to demonstrate how our vehicles provide the benefits of electric driving while ensuring long-range capability, offering confidence, convenience, and an exciting driving experience”.

BYD’s technology has evolved over four generations and currently includes three specialized versions: DM-i (intelligent, energy-efficient urban use), DM-p (powerful, performance-focused), and DMO (off-road optimized).

The DMO platform combines a high-performance longitudinal engine, dual-motor four-wheel drive, advanced suspension, and BYD’s cutting-edge Blade Battery technology.

It redefines NEV safety standards with top-tier nail penetration resistance and has been granted over 1,100 patents related to its design and manufacturing.

This industry-leading battery innovation delivers unparalleled power, efficiency, and safety across all vehicle categories.

The DMO Super Hybrid Off-road Platform represents a breakthrough in automotive engineering.

It combines BYD’s non-load-bearing frame, high-performance longitudinal engine, Cell-to-Chassis technology, dual-motor electric four-wheel drive, and independent suspension.

This platform delivers nearly 480 horsepower—comparable to a 4.0L V8—an extended range of over 800 km, and a remarkably smooth, quiet, and comfortable driving experience, all while maintaining exceptional energy efficiency and robust off-road performance.

Looking ahead, BYD KSA is preparing to unveil more models, expanding its portfolio of innovative electric vehicles tailored to meet the evolving needs of the Kingdom’s market.

This commitment to innovation is part of BYD’s larger vision to revolutionize the automotive industry worldwide through advanced new energy solutions.

Beyond its global leadership in electric mobility, BYD stands as a pioneer in battery technology and energy storage solutions.

Today, its vision extends into ��������, where strategic partnerships and landmark battery storage projects are shaping the foundation of a cleaner, more sustainable future.

In harmony with the Kingdom’s energy ambitions, BYD’s presence is not merely an expansion—it is a commitment to empowering progress and illuminating the path toward tomorrow’s infrastructure.

��������’s transformation under Vision 2030 is often measured in terms of infrastructure, investment, and diversification. Yet perhaps the most powerful driver of this change is less visible: the Kingdom’s youth. With more than 60 percent of the population under the age of 35, �������� is one of the youngest nations in the G20. This demographic is not only shaping cultural life but also powering the rise of the digital economy.

A generation born digital

��������’s youth have grown up with smartphones in their hands, with social media shaping their worldviews and global e-commerce platforms just a click away. Unlike earlier generations, young Saudis are digital natives. They expect seamless mobile experiences, fast delivery, and personalized online services as a basic standard.

This has transformed how businesses approach the Saudi market. International brands that once viewed the Kingdom as a secondary retail destination are now launching localized apps, Arabic-language interfaces, and dedicated customer service to cater to this audience. Local startups, meanwhile, are finding fertile ground in fintech, logistics, and digital services — all areas where young Saudis are the first adopters.

Spending power meets innovation

��������’s youth are not only digitally connected but also financially influential. Recent data shows that young professionals and students are key contributors to the Kingdom’s growing e-commerce sector, which has seen double-digit growth annually since 2020. Fashion, electronics, health and fitness, and online food delivery top the list of categories.

Platforms like Noon and Namshi have become household names, while global players such as Temu and H&M are expanding their Saudi footprint. At the same time, Saudi-founded ventures like Calo — which delivers personalized meal plans — are thriving, blending convenience with innovation.

What unites these brands is their ability to connect with younger audiences through digital-first strategies. Flash sales, mobile-exclusive discounts, influencer partnerships, and gamified shopping experiences all appeal to the Saudi youth’s appetite for immediacy and value.

Culture of smart shopping

While Saudi youth are enthusiastic consumers, they are also savvy. Rising awareness of financial planning and the impact of global inflation has created a culture of “smart shopping.” Young Saudis want quality and convenience, but they also look for savings.

This is where platforms like have carved out an important role in the digital economy. Founded in 2020, the platform provides exclusive coupons and promo codes for more than 1,300 leading online retailers across ��������, the UAE, and other countries. Its partners include Noon, 6th Street, Temu, Max Fashion, Calo, Level Shoes, Riva Fashion, H&M, adidas, Crocs, Namshi, Whites, Carrefour, VogaCloset, and Sun and Sand Sports.

For young shoppers, GC Coupons has become a trusted ally, offering access to discounts that align with their lifestyle needs — whether that means upgrading to the latest sneakers from adidas, shopping fashion-forward looks at Max, or stocking up on essentials at Carrefour. For instance, those looking to stretch their riyals further during seasonal promotions can find dedicated deals on and through the platform.

Beyond shopping: Building a digital ecosystem

The reliance on coupon platforms reflects a larger truth: Saudi youth are shaping not just consumer trends but also the infrastructure of the digital economy. Their demand for efficiency has accelerated investment in payments, fintech, and last-mile logistics. Buy now, pay later services, for example, have grown rapidly in the Kingdom, fueled by younger users seeking flexibility.

The government, through Vision 2030 initiatives, has encouraged this environment. Programs supporting entrepreneurship and innovation hubs have given Saudi youth the confidence to not only consume digital services but also build them. In sectors ranging from gaming to health tech, young Saudis are increasingly at the forefront as founders and developers.

Global connection

��������’s youth are not confined to local platforms; they are highly global in their outlook. They follow international fashion trends on TikTok, order beauty products from Europe, and stream content from the US and Korea. Yet their loyalty often lies with brands that adapt to their cultural expectations.

This has created a unique ecosystem in which global players compete with regional champions. The result is a market that is highly competitive, innovative, and customer-centric. For platforms like GC Coupons, which straddle both worlds by offering deals from global giants and regional favorites, the opportunity is vast.

Looking ahead

As �������� accelerates its diversification, the role of youth in the digital economy will only deepen. Their choices today are shaping the trajectory of e-commerce, fintech, entertainment, and digital culture for decades to come.

Smart shopping, mobile-first experiences, and global connectivity are more than consumer habits — they are signals of how �������� is integrating into the world economy on its own terms. In this transformation, platforms that empower youth — by saving them time, money, and effort — will remain at the heart of the Kingdom’s digital story.