TikTok to host regional Ad Awards in Riyadh with Pakistan among contenders

TikTok to host regional Ad Awards in Riyadh with Pakistan among contenders
The illustration shared by TikTok on August 25, 2025, shows an invitation for submission for Ad Awards in Riyadh. (TikTok)
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Updated 11 min 37 sec ago

TikTok to host regional Ad Awards in Riyadh with Pakistan among contenders

TikTok to host regional Ad Awards in Riyadh with Pakistan among contenders
  • Awards recognize innovative campaigns across nine categories, including budget-friendly, community-driven projects
  • Pakistan joins regional markets from the Middle East, Africa, Turkiye and South Asia in competing for honors

ISLAMABAD:  TikTok will host the second edition of its annual Ad Awards for the Middle East, Turkiye, Africa, Pakistan and South Asia region in Riyadh this December, the platform said on Monday. 

Launched last year, the awards celebrate leading advertising campaigns on TikTok and the brands and agencies behind them.

“After the incredible creativity we saw last year, we’re excited to bring the TikTok Ad Awards to Riyadh for 2025,” said Shadi Kandil, general manager of Global Business Solutions for the Middle East, Turkiye, Africa, Central and South Asia at TikTok.

“These awards are about celebrating the work that goes beyond advertising to create cultural moments, inspire joy, and drive tangible business results.”

This year’s program features nine award categories, such as “It’s the Creative for Me” and “Sound On Please.” These categories celebrate creativity, with the former focusing on campaigns based on ideas unique to TikTok, and the latter recognizing audio-centric campaigns.

The “Community Core” category highlights campaigns driven by creator and community collaborations, while “Bougie on a Budget” honors campaigns that delivered results on modest budgets.

Focused on different stages of the marketing funnel, categories such as “Full Funnel Flex,” “Big Branding Energy,” and “Goal Digger” recognize campaigns that span the entire marketing funnel, build brand awareness, and drive conversions and sales, respectively.

The awards ceremony will feature a live-voting segment, giving audiences the chance to select “The People’s Choice” award for best campaign.

The top honor, “The Greatest Of All Time,” will go to the best overall campaign that combines creativity, media performance, and proven effectiveness.

The awards are open to brands and agencies based in , the UAE, Qatar, Lebanon, Iraq, Egypt, Morocco, Kenya, Nigeria, South Africa, Turkiye, Kazakhstan, Azerbaijan, Cyprus, Pakistan, Bangladesh and Sri Lanka.

Submissions close on Oct. 31.


In a first, Pakistan appoints serving general to senior interior ministry position

In a first, Pakistan appoints serving general to senior interior ministry position
Updated 4 sec ago

In a first, Pakistan appoints serving general to senior interior ministry position

In a first, Pakistan appoints serving general to senior interior ministry position
  • Appointment comes amid surge in militancy, drive to tighten oversight of civil armed forces
  • Retired military officers serving in civilian ministries has long been a norm in Pakistan

ISLAMABAD: Pakistan has appointed a serving major-general of the army to a senior position in the interior ministry, officials said on Monday, with the unprecedented move ostensibly aimed at “enhancing coordination” among civil armed forces amid a surge in militancy.

While the appointment of retired army officials to civilian government positions is a norm in Pakistan, which has been ruled by its powerful army for nearly half of its 78-year history, the appointment of a serving officer is unprecedented.

Major General Noor Wali Khan has been transferred and posted as an additional secretary at the interior ministry on a secondment basis for three years, according to a notification issued by Pakistan’s Cabinet Secretariat.

“General Khan will head all civil armed forces in the ministry,” Qadir Yar Tiwana, an interior ministry spokesman, told Arab News, declining to share further details of his mandate.

A senior official at the interior ministry, who requested anonymity, said the appointment was aimed at “enhancing coordination among multiple civil armed forces working under the interior ministry.”

The ministry oversees several civilian armed agencies, including the Frontier Corps, Pakistan Rangers, Pakistan Coast Guard, Gilgit-Baltistan Scouts, Federal Constabulary and the Anti-Narcotics Force.

The ministry plays a pivotal role in overseeing internal security, counterterrorism, law enforcement and public safety in Pakistan, which became the world’s second-most affected country by militant violence in 2024, with deaths rising 45 percent to 1,081, according to the Global Terrorism Index 2025.

The South Asian country is battling twin insurgencies, one led by religiously motivated groups, including the Tehreek-e-Taliban Pakistan (TTP), mainly in its Khyber Pakhtunkhwa province, and the other by ethno-nationalist Baloch separatist groups, Daesh and other smaller groups in Balochistan.

Afzal Ali Shigri, a former inspector general of police, told Arab News, he saw the appointment of a serving general in the interior ministry as a “strategic step” aimed at countering the surge in militancy through enhanced coordination among civilian forces.

“The interior ministry is a very powerful division of the government as it deals with major issues concerning internal security of Pakistan,” Shigri said. 

“This appointment is a prerogative of the federal government as they might have considered it necessary for better coordination among various departments.”

In response to comments for this story, the military’s media wing asked to direct all queries to the Establishment Division or the ministry of defense.

The posting of a major general to the powerful interior ministry is being widely seen as another significant step in extending the military’s footprint into civilian governance structures. Last year, a serving army officer was appointed to the top position at the National Database and Registration Authority (NADRA), which oversees national identity cards and citizens’ data.

The interior ministry’s mandate extends well beyond internal security, dealing with critical issues such as visa regulation for foreign nationals, including hundreds of thousands of Afghans residing in Pakistan. The ministry has in the past faced allegations of corruption and irregularities in visa issuance, an area now expected to come under stricter oversight with the appointment of a serving general.

In addition, the ministry recently elevated the paramilitary Frontier Constabulary, a force traditionally under provincial control, to the status of a federal entity. Insiders say General Khan will also supervise this transition, further consolidating military oversight of civil armed forces and internal security operations at a time when Pakistan faces mounting pressure from militancy and cross-border challenges.


Punjab warns of ‘very high flood’ in Sutlej as rivers swell across province

Punjab warns of ‘very high flood’ in Sutlej as rivers swell across province
Updated 30 min 55 sec ago

Punjab warns of ‘very high flood’ in Sutlej as rivers swell across province

Punjab warns of ‘very high flood’ in Sutlej as rivers swell across province
  • Nearly 800 have died across Pakistan since June 26 as rains devastate vulnerable regions
  • Most devastating spell of monsoon began on Aug. 15, has killed at least 485 people in just 10 days

ISLAMABAD: Authorities in Pakistan’s most populous province of Punjab warned on Tuesday that several major rivers were in flood as relentless rains continued to batter the country where nearly 800 people have been killed since the monsoon season began in late June.

The most devastating spell of the monsoon began on Aug. 15 and has killed at least 485 people in just 10 days. Since the start of the season on June 26, official figures show 798 deaths, underscoring the scale of the disaster in a country ranked among the most climate-vulnerable in the world.

Officials say the ongoing monsoon spell is expected to last until at least September 10. The National Disaster Management Authority (NDMA) has warned the rains could rival the scale of the catastrophic floods of 2022, which killed more than 1,700 people and caused over $30 billion in damage.

“Due to rains, water levels in Punjab’s rivers are continuously rising,” Punjab’s Provincial Disaster Management Authority (PDMA) said in a statement, noting flood levels in the Chenab, Ravi, and Sutlej rivers.

“There is an extremely high flood at Ganda Singh Wala on the Sutlej River, where the inflow is 195,000 cusecs,” PDMA Director General Irfan Ali Kathia said, adding that Sulemanki on the Sutlej was at medium flood with an inflow of 104,000 cusecs and an outflow of 98,000 cusecs.

At Jassar on the Ravi, inflow had reached 90,000 cusecs, creating a medium-level flood, while Shahdara recorded a low-level flood with 40,000 cusecs, according to PDMA figures. At Balloki and Sidhnai barrages further downstream, inflows stood at 27,000 and 12,000 cusecs, respectively.

The PDMA said flood conditions were also present in major hill torrents in Dera Ghazi Khan, while flash flooding was reported in several nullahs.

“Citizens living in riverbeds should immediately move to safe places,” Punjab Relief Commissioner Nabeel Javed urged. “Flood relief camps have been established in affected areas and all basic facilities and medicines will be provided.”

Javed also warned of landslides in Murree, Galiyat, and other northern hill areas, advising residents to avoid unnecessary travel. 

“People should refrain from recreational activities around rivers, canals and streams. Children must be kept away from rivers and nullahs,” he said.

Since the monsoon season started on June 26, the Khyber Pakhtunkhwa (KP) province has reported 479 deaths, followed by Punjab with 165, Sindh 54, Gilgit-Baltistan 45, Balochistan 24, Azad Jammu and Kashmir 23 and the capital, Islamabad, eight, according to official figures.

Annual monsoon rains are crucial for Pakistan’s agriculture and water supply but in recent years have also unleashed devastation, intensified by shifting climate patterns.

Despite contributing less than 1 percent of global greenhouse gas emissions, Pakistan ranks among the countries most vulnerable to climate change. In recent years it has endured increasingly erratic weather, including droughts, heatwaves and record-breaking rains that have caused widespread loss of life and damage to property.

Experts warn that without urgent adaptation and mitigation measures, the human and economic toll of climate change in Pakistan will only deepen in the years ahead.


Pakistan to ask Qatar to defer LNG deliveries on weak demand

Pakistan to ask Qatar to defer LNG deliveries on weak demand
Updated 55 min 22 sec ago

Pakistan to ask Qatar to defer LNG deliveries on weak demand

Pakistan to ask Qatar to defer LNG deliveries on weak demand
  • Deliveries would be rescheduled to after 2031, Bloomberg reports
  • Pakistan is battling weak demand and rising import costs

Pakistan plans to ask Qatar to delay liquefied natural gas deliveries over the next five years as the South Asian country battles weak demand and rising import costs, Bloomberg News reported on Monday.

Government officials are in Qatar this week to request a delay for delivery of two LNG shipments per month in 2026, Bloomberg reported, adding that the deliveries would be rescheduled to after 2031. It cited people familiar with the matter.

Reuters could not immediately verify the report. 

The prospect of delaying contracted cargoes comes as Pakistan grapples with excess supply. Reuters reported in July that authorities were already exploring the resale of surplus volumes after curtailing domestic gas production.

Qatar has long been Pakistan’s anchor supplier, with shipments running through Port Qasim under contracts extended in 2021. 

Deferral talks could ripple through regional LNG markets, as buyers across Asia reassess their exposure to long-dated agreements amid price volatility and uneven demand recovery, Oilprice.com said in a commentary. 
 


Pakistan PM says looking forward to UAE president’s visit, will lend ‘further impetus’ to ties

Pakistan PM says looking forward to UAE president’s visit, will lend ‘further impetus’ to ties
Updated 25 August 2025

Pakistan PM says looking forward to UAE president’s visit, will lend ‘further impetus’ to ties

Pakistan PM says looking forward to UAE president’s visit, will lend ‘further impetus’ to ties
  • The UAE is Pakistan’s third-largest trading partner after China and the US, and a major source of foreign investment
  • Both countries this month completed their first commercial cargo delivery from the Gulf nation to Tajikistan via Karachi

ISLAMABAD: Pakistan looks forward to a visit by United Arab Emirates (UAE) President Sheikh Mohamed bin Zayed Al-Nahyan to further strengthen bilateral relations between the two countries, Prime Minister Shehbaz Sharif told the outgoing UAE envoy on Monday.

The prime minister said this during a farewell meeting with UAE’s Ambassador Hamad Obaid Ibrahim Al-Zaabi at the former’s office in Islamabad. The meeting was attended by Pakistani cabinet members and foreign ministry officials.

PM Sharif congratulated the UAE ambassador on the successful completion of his tenure in Pakistan and thanked him for his contribution toward the strengthening of Pakistan-UAE relations, according to Sharif’s office.

He lauded the leadership of President Sheikh Mohamed in forging closer Pakistan-UAE ties that were reflective of the longstanding, deep-rooted, fraternal bonds between the two countries. 

“The Prime Minister said that he looked forward to the official visit of His Highness Sheikh Mohamed bin Zayed Al Nahyan to Pakistan at an early date that would lend further impetus to the relationship between the two sides,” Sharif’s office said.

The UAE is Pakistan’s third-largest trading partner after China and the United States, and a major source of foreign investment, valued at over $10 billion in the last 20 years, according to the UAE foreign ministry. It is also home to more than a million Pakistani expatriates who send back more than $5 billion in remittances to the South Asian country annually.

In July, Pakistan and the UAE agreed to strengthen bilateral cooperation in higher education and human resource development, while Pakistan’s state-run National Logistics Cell (NLC) and Dubai-based global logistics firm DP World this month completed their first commercial cargo delivery from the Gulf nation to Tajikistan via Karachi, Pakistani state media reported on Monday, marking a milestone in Pakistan’s bid to become a regional trade hub.

During Monday’s meeting, Sharif expressed his satisfaction over the steps taken by the two sides in recent months to further strengthen these ties, according to his office.

The UAE ambassador thanked the prime minister for receiving him for a farewell call and said he was “deeply appreciative” of the support he had received throughout his nine-year stay in Pakistan.

“While acknowledging the special bonds of friendship between the leadership and the people of both countries, he said that he would continue to work for stronger Pakistan-UAE ties in the future,” Sharif’s office said.


Pakistan, Bangladesh vow deeper cooperation as high-level visits signal thaw in ties

Pakistan, Bangladesh vow deeper cooperation as high-level visits signal thaw in ties
Updated 25 August 2025

Pakistan, Bangladesh vow deeper cooperation as high-level visits signal thaw in ties

Pakistan, Bangladesh vow deeper cooperation as high-level visits signal thaw in ties
  • Pakistan deputy PM, commerce minister last week visited Dhaka as both nations sought to mend decades of strained ties
  • The trips saw multiple agreements signed, including a visa waiver for diplomats and establishment of joint trade group

ISLAMABAD: Pakistan and Bangladesh on Monday reaffirmed their commitment to strengthening bilateral ties and advancing regional cooperation, the Pakistani foreign office said, following a series of high-level engagements between officials of the two countries over the weekend.

Senior Pakistani officials, including Deputy Prime Minister Ishaq Dar and Commerce Minister Jam Kamal, last week undertook high-level visits to Bangladesh as both nations seek to mend decades of strained ties amid shifting regional power balances.

The trips saw multiple agreements signed, including a visa waiver for diplomats, the establishment of a joint working group on trade, and cooperation between foreign service academies, with discussions centered on boosting economic cooperation and investment.

On Monday, Dar again met Touhid Hossain, the Bangladeshi adviser on foreign affairs, on the sidelines of an Organization of Islamic Cooperation (OIC) meeting after holding extensive discussions with him in Dhaka Bangladesh over the weekend.

“Reaffirming the new momentum in Pakistan–Bangladesh relations, we looked forward to seeing the fruits of our cooperation across diverse fields,” Dar said in a statement shared by the foreign office.

“Also agreed to work closely on strengthening bilateral ties and advancing regional cooperation for shared prosperity.”

Pakistan and Bangladesh were once one nation, but they split in 1971 as a result of a bloody civil war, which saw the part previously referred to as East Pakistan seceding to form the independent nation of Bangladesh. In the years since, Bangladeshi leaders, particularly ex-PM Sheikh Hasina, chose to maintain close ties with India.

Ties between Pakistan and Bangladesh have warmed up since Hasina’s ouster as a result of a student-led uprising in August, witnessing a marked improvement. Both countries began sea trade last year, expanding government-to-government commerce in February.

Dar met Yunus on Sunday and apprised the Bangladeshi chief adviser of his engagements in Dhaka and the key outcomes of his two-day visit, thanking for the “warm hospitality” extended to him and his delegation, according to the Pakistani foreign office.

“The discussion covered revival of old connections between the two countries, promoting youth linkages, enhancing connectivity, and augmenting trade and economic cooperation,” the Pakistani foreign office said after the meeting.