黑料社区

Riyadh forum paves way for major trade, investment expansion with Syria

Riyadh forum paves way for major trade, investment expansion with Syria
The Saudi-Syrian Partnership and Investment Forum, organised on Aug. 24, highlighted opportunities across 12 key sectors and concluded with recommendations to deepen cooperation. SPA
Short Url
Updated 25 August 2025

Riyadh forum paves way for major trade, investment expansion with Syria

Riyadh forum paves way for major trade, investment expansion with Syria

JEDDAH: 黑料社区 and the Syrian Arab Republic are accelerating their economic partnership as Riyadh hosted the first private sector investment gathering of its kind, bringing together about 450 officials and investors from both countries.聽

The Saudi-Syrian Partnership and Investment Forum, held on Aug. 24, highlighted opportunities across 12 key sectors and concluded with recommendations to expand bilateral cooperation, according to the Saudi Press Agency.

Organized by the Federation of Saudi Chambers through the Saudi-Syrian Business Council, the forum followed last week鈥檚 signing of an agreement to protect and promote mutual investments during a Saudi-hosted roundtable attended by a Syrian delegation led by Economy and Industry Minister Mohammad Nidal Al-Shaar.

It also built on the Syrian-Saudi Investment Forum held in June in Damascus, where more than 100 Saudi companies and 20 government agencies signed 47 deals valued at $6.4 billion across sectors including real estate, infrastructure, finance, telecom, energy, and manufacturing.

Speaking at the forum, Mohammed Abunayyan, chairman of the Saudi-Syrian Business Council, said Crown Prince Mohammed bin Salman and Syrian President Ahmed Al-Sharaa have laid a solid foundation for economic partnership between the two nations.

He emphasized that the relationship will not be limited to deals or transactions but will evolve into a broader framework of cooperation.

The top official emphasized that the relationship will not be about deals or seizing opportunities, but a comprehensive partnership through cooperation between Saudi and Syrian investors.

Khaled Al-Khattaf, CEO of the Saudi Investment Promotion Authority, noted that the forum builds on previous rounds of dialogue and represents a significant step in advancing joint economic ties.

He indicated that signing the agreement on the protection and promotion of mutual investments marks a qualitative leap in the trajectory of joint investment relations.

Al-Khattaf added that Syria is preparing for a new phase of reconstruction, offering vast opportunities for foreign investors. Syrian investments in the Kingdom reached SR8.4 billion ($2.24 billion) in 2023, up 13 percent from the previous year. Investment licenses granted to Syrians in 2024 rose to about 3,225, an increase of 146 percent from 2023. Syrian companies operating in 黑料社区 currently employ more than 61,000 people, including 14,000 Saudis.

Abdulaziz Al-Sakran, deputy governor of the General Authority of Foreign Trade for international relations, said the two nations share close historical and fraternal ties. He added that the forum鈥檚 outcomes will contribute to Syria鈥檚 economic recovery by promoting trade, investment, and reconstruction.

Trade between the Kingdom and Syria reached around SR900 million in the first five months of 2025, up 80 percent from the same period a year earlier, with expectations to surpass SR2 billion by year-end, marking the highest trade level in 13 years, SPA reported.

Naser bin Saleh Al-Khelwai, a member of the executive committee of the FSC, highlighted 黑料社区鈥檚 expertise in property development, citing the experience of ROSHN and other developers.

鈥淭he experience of real estate development and tourism in the Kingdom is world-class, and we want to transfer these Saudi experiences to the Syrian market,鈥 he said, according to an X post by the FSC.

The figures indicate notable growth in bilateral investments. Between 2003 and 2015, Saudi presence in Syria included eight companies, 11 projects, and investments worth SR1.7 billion. In 2025, the number of investment agreements rose to 47, with an estimated value of SR24 billion. Meanwhile, Syrian investments in the Kingdom grew from SR367 million in 2015 to SR8.4 billion in 2024, SPA added.


Oman鈥檚 banking sector credit surpasses聽$88.69bn聽by end of August聽

Oman鈥檚 banking sector credit surpasses聽$88.69bn聽by end of August聽
Updated 24 sec ago

Oman鈥檚 banking sector credit surpasses聽$88.69bn聽by end of August聽

Oman鈥檚 banking sector credit surpasses聽$88.69bn聽by end of August聽

JEDDAH: Oman鈥檚 banking sector continued its steady growth in August 2025, with total credit rising 8.6 percent year on year to 34.1 billion Omani rials ($88.69 billion), while private sector lending increased 6.5 percent, official data showed. 

Sectoral distribution data indicated that non-financial corporates accounted for the largest share at 46.7 percent, followed by households at 44.7 percent, according to a statement from the Central Bank of Oman.  

The remaining portion was allocated to financial corporations at 5.7 percent and other sectors at 2.9 percent. 

Oman鈥檚 robust banking sector, coupled with strong performance from listed companies, reflects the nation鈥檚 steady progress toward Vision 2040, which emphasizes economic diversification, private sector growth, and financial resilience. 

Rising credit flows, particularly to non-financial corporates and households, are fueling the development of small and medium-sized enterprises and domestic investment, supporting efforts to reduce reliance on hydrocarbons and build a more diversified economy. 

鈥淭otal deposits held with ODCs registered a Y-o-Y significant growth of 7 percent to reach 33.3 billion rials at the end of August 2025. Total private sector deposits increased by 7.5 percent to OMR 22.4 billion,鈥 CBO said in a release. 

In terms of sectoral composition, households held the largest share of private sector deposits at 50 percent, followed by non-financial corporates at 30.6 percent, financial corporations at 17.2 percent, and other sectors at 2.2 percent. 

The combined balance sheet of conventional banks showed a 7.3 percent year-on-year growth in total outstanding credit by the end of August. Credit to the private sector rose 4.5 percent to 21.4 billion rials, while overall investments in securities increased 3.2 percent to 6.1 billion rials. 

Investments in government development bonds grew 12 percent to 2.2 billion rials, whereas foreign securities declined 7 percent to 2.3 billion rials, according to the CBO report. 

On the liabilities side, aggregate deposits with conventional banks rose 5.5 percent year on year to 26.1 billion rials at the end of August. Government deposits increased 9.6 percent to 5.9 billion rials, while public enterprise deposits fell 7.8 percent to 1.7 billion rials. Private sector deposits, representing 67 percent of total deposits, grew 6.1 percent to 17.5 billion rials. 

The CBO also noted that the total assets of Islamic banks and windows grew 15.1 percent year on year to 9.1 billion rials, representing about 19.7 percent of the banking system鈥檚 total assets at the end of August. 

鈥淚slamic banking entities provided financing of OMR 7.3 billion at the end of August 2025, recording a growth of 13.5 percent over that a year ago. Total deposits held with Islamic banks and windows increased by 12.9 percent to OMR 7.2 billion,鈥 it added. 


Egypt鈥檚 credit rating upgraded by S&P to 鈥楤鈥; Fitch affirms stable outlook聽

Egypt鈥檚 credit rating upgraded by S&P to 鈥楤鈥; Fitch affirms stable outlook聽
Updated 57 min 47 sec ago

Egypt鈥檚 credit rating upgraded by S&P to 鈥楤鈥; Fitch affirms stable outlook聽

Egypt鈥檚 credit rating upgraded by S&P to 鈥楤鈥; Fitch affirms stable outlook聽

RIYADH: Egypt鈥檚 credit rating was raised by S&P Global to 鈥楤鈥 from 鈥楤-鈥, while Fitch reaffirmed its 鈥楤鈥 rating, citing reform progress and macroeconomic stability. 

S&P said the upgrade reflects reforms implemented over the past 18 months, including the liberalization of the foreign exchange regime, which boosted competitiveness and fueled a rebound in growth.  

In September, Egypt鈥檚 Ministry of Planning, Economic Development and International Cooperation reported that the economy expanded 4.4 percent in fiscal year 2024/25, driven by a strong fourth quarter when gross domestic product growth hit a three-year high of 5 percent. 

Welcoming the move, Egypt鈥檚 Prime Minister Mostafa Madbouly said: 鈥淏oth S&P and Fitch have confidence, despite all challenges, that the Egyptian government will continue implementing its economic reform program, and that the returns from this program will grow further in the coming period.鈥  

According to S&P, economic reforms in the country have also boosted tourism and inward remittances and improved external and fiscal metrics.   
Since March 2024, the Egyptian pound has traded under a more flexible regime, helping stabilize the balance of payments and restore investor confidence. 

鈥淭he stable outlook balances our view of Egypt鈥檚 improving growth prospects and improving balance of payments trends against continued high government deficits and debt, including external commercial obligations,鈥 said S&P Global. 

The agency said Egypt鈥檚 economy has benefited from the $8 billion loan program provided by the International Monetary Fund in March 2024, which helped stabilize the currency and support policy reforms. It also noted more than $10 billion in additional funding from other multilateral donors. 

鈥淭he government鈥檚 reform efforts, supported by the IMF, have attempted to reduce key structural constraints to growth. These include the large informal sector; relatively weak, albeit improving, governance and transparency of state-owned enterprises; and barriers to competition that prioritized public and military-owned companies and restricted private-sector activity,鈥 said the report.  

In March 2024, the EU announced a 鈧7.4 billion ($8.1 billion) financial and investment package for Egypt over four years, comprising about 鈧5 billion in concessional loans, 鈧1.8 billion in investments, and 鈧600 million for bilateral projects. 

S&P Global said it could consider raising Egypt鈥檚 credit rating if the country鈥檚 net government and external debt positions improve significantly faster than currently expected. 

The ratings could also be upgraded further if economic diversification progresses steadily and the government opens key sectors to foreign investment, thereby benefiting the broader economy. 

On the downside, S&P Global warned that it could revise Egypt鈥檚 outlook to negative if the government鈥檚 commitment to macroeconomic reforms 鈥 including exchange rate flexibility 鈥 weakens, or if economic imbalances such as foreign currency shortages reemerge. 

In a separate report, Fitch Ratings affirmed Egypt鈥檚 Long-Term Foreign-Currency Issuer Default Rating at 鈥楤鈥 with a stable outlook, citing the country鈥檚 large economy, relatively high potential GDP growth, and strong support from bilateral and multilateral partners. 

However, Fitch noted that these strengths are offset by weak public finances, including exceptionally high debt interest-to-revenue ratios, sizable external financing needs, a record of volatile commercial financing flows, elevated inflation, and geopolitical risks. 

According to Fitch, Egypt鈥檚 gross international reserves rose by $2.1 billion in the first nine months of 2025 to reach $47 billion. 

The Central Bank of Egypt鈥檚 net foreign asset position stood at $10.7 billion in August, remaining broadly stable this year, while the banking sector鈥檚 net foreign asset position improved by $13.7 billion during the first eight months of 2025. 

鈥淥ur projection for broad stability in external finances partly reflects a steady narrowing of the current account deficit to 2.8 percent of GDP in FY27, following the 1.2 percentage points improvement in FY25 to 4.2 percent of GDP. This is driven by robust expansion of remittances which surged 66 percent in FY25 and tourism, offsetting a widening trade deficit,鈥 said Fitch.  

The report further noted that Egypt鈥檚 foreign direct investment is expected to rise to an average of $15.5 billion in FY2026鈥2027, up from $13.2 billion in FY2025. 

According to Fitch, the country鈥檚 rating could be upgraded if Egypt strengthens its international reserves, narrows its current account deficit, and implements structural reforms that reduce the risk of renewed imbalances while improving access to international markets. 

Conversely, the rating could be downgraded if a further escalation of regional conflict heightens instability and security risks in Egypt, resulting in larger negative spillovers for tourism, Suez Canal revenues, or investor sentiment. 


GCC鈥檚 skincare market is just getting started

GCC鈥檚 skincare market is just getting started
Updated 12 October 2025

GCC鈥檚 skincare market is just getting started

GCC鈥檚 skincare market is just getting started
  • 黑料社区 and the wider Gulf are witnessing a surge in homegrown skincare brands

RIYADH: In 黑料社区 and across the region, skincare has gone from a small part of the beauty industry to a main focus, with new brands appearing in stores, beauty shops, and online far faster than anyone imagined a decade ago.

What鈥檚 behind the Gulf鈥檚 sudden obsession with this practice?

From pharmacists formulating serums in small labs to social media influencers building their own labels, 黑料社区 and the wider Gulf are witnessing a surge in homegrown skincare brands.

This boom is driven by a growing appetite for ingredient transparency, locally relevant products, and halal-certified formulations 鈥 all while competing in an increasingly sophisticated beauty market.

According to the Chalhoub Group鈥檚 鈥淕CC Personal Luxury 2024: Unstoppable鈥 report, the GCC personal luxury market reached $12.8 billion in retail sales over the 12-month period, growing 6 percent year on year despite a 2 percent decline for the sector globally.

The beauty industry increased 12 percent across the region, with skincare leading at 17 percent growth, outpacing all other subcategories.

The report noted a strong start to the first quarter of 2025, with prestige beauty sales up 23 percent year on year, supported by robust consumer demand, new retail openings, and the boost from a favorable Ramadan calendar.

Charlotte Tilbury, founder of Charlotte Tilbury Makeup, told Arab News that the opportunity in the Gulf is as much cultural as it is commercial.

鈥淭he skincare market in the UAE and 黑料社区 has seen extraordinary growth over the past few years and we believe this is only the beginning. There is a clear shift toward skincare becoming a central part of beauty rituals across the region, driven by a digitally savvy audience who value innovation, performance, and glow-boosting results,鈥 she said.

In the Gulf, skincare is often treated as an indulgent, layered ritual rather than a quick routine. Tilbury said her brand has tailored its offerings accordingly. 

Partnering with the right distributor in the region has enabled us to launch with some of the best and the newest spas in the Middle East, most prominently in 黑料社区.

Stephen de Heinrich de Omorovicza, CEO and co-founder of luxury skincare house Omorovicza

鈥淐harlotte Tilbury鈥檚 skincare strategy in the GCC is deeply rooted in understanding local beauty rituals and skin concerns, such as pigmentation due to prolonged sun exposure, sensitivity to dry climates, and the desire for radiant, glass-like skin even in high heat,鈥 Tilbury said.

Speaking to Arab News, Stephen de Heinrich de Omorovicza, CEO and co-founder of luxury skincare house Omorovicza, said the region had become one of the company鈥檚 fastest-growing markets, leading to a focus on the growth of the company鈥檚 spa channel.

鈥淭herefore, partnering with the right distributor in the region has enabled us to launch with some of the best and the newest spas in the Middle East, most prominently in 黑料社区,鈥 he said.

The brand鈥檚 upcoming openings include partnerships with Four Seasons AMAALA, Miraval Red Sea and the Red Sea EDITION, where curated treatment menus are designed for travelers to these new destinations.

A beauty ritual, not just a routine

Tilbury noted that GCC consumers are 鈥渋ncredibly beauty-forward鈥 and embrace multi-step regimens that combine hydration, glow enhancement, anti-aging treatments, and pre-makeup prep in one session.

Omorovicza鈥檚 de Heinrich echoed the sentiment, observing that 鈥渃onsumers in 黑料社区 and the Gulf favor luxurious, results-driven skincare with visible effects.鈥 He added: Unlike the more minimalist, ingredient-focused approach seen in the UK or US, Gulf customers prioritize skin clarity, glow, and enjoy a multi-step routine.鈥

Adapting to the climate

Tilbury said her product development takes into account harsh summer heat, air-conditioned interiors, and high humidity in coastal cities. 鈥淲e鈥檝e ensured our product textures and packaging are suitable for travel and daily wear in warm climates,鈥 she told Arab News.

Omorovicza applies similar localization. 鈥淲hen thinking about the GCC, we consider the climate, of course, but also the lifestyle of our target market, their exposure to extreme heat, air conditioning, humidity, etc.,鈥 said de Heinrich. 鈥淚n turn, we select an appropriate portfolio of products and treatments to ensure that we can address the needs of every GCC customer we meet.鈥

Economics of a beauty boom

Tilbury鈥檚 decision to deepen investment in skincare was influenced by both sales data and community engagement.

鈥淲e鈥檝e seen higher interest in our skincare-focused masterclasses and content, from an engaged community of creators and consumers eager to share results,鈥 she said. 鈥淭hese indicators, coupled with a strong appetite for education and expert-driven beauty solutions, confirmed that the region is ready for deeper investment in the skincare category.鈥

The Chalhoub Group report shows that online sales of luxury goods 鈥 including beauty 鈥 now account for 13 percent of the GCC market, growing at 13 percent year on year, far outpacing the global average, which saw declines of up to 4 percent.

This signals a significant opportunity for skincare players investing in digital retail.

Omorovicza has also capitalized on the momentum. 鈥淪pa is the heart of Omorovicza, and the cornerstone of everything we do,鈥 de Heinrich said. 鈥淧artnering with the right distributor in the region has enabled us to launch with some of the best and the newest spas in the Middle East.鈥

Innovation meets tradition

In the Gulf, beauty shopping now often starts on a smartphone screen.

Platforms like Instagram, TikTok and Snapchat have become the main stage for discovering products, with influencers, dermatologists and beauty creators demonstrating techniques, comparing ingredients, and showcasing results in real time. This has transformed skincare into an interactive, knowledge-driven experience.

Tilbury said that this digital culture has accelerated the region鈥檚 appetite for advanced skincare.

鈥淪ocial media has played a key role in skincare knowledge, and the Gulf audience is highly tuned into global beauty trends,鈥 Tilbury said, adding:

鈥淭here has been a huge skincare first shift in the region, with many eager to try layering techniques and glow-boosting ingredients like niacinamide, hyaluronic acid, and salicylic acid, consumers in the region are quick to adopt the best in international skincare.鈥

This rapid adoption is matched by a preference for luxury, high-performance products.

Omorovicza said the influence of global beauty has pushed the market toward hyper-personalization.

鈥淐ustomers should not accept generic solutions,鈥 he said, 鈥渂ut insist on products and treatments that target their skin鈥檚 needs at the relevant time and in the relevant circumstances.鈥

For Gulf consumers, this blend of international innovation and regional relevance is now the standard 鈥 and social media ensures the conversation never stops.

Looking ahead

With new luxury resorts, retail destinations, and wellness hubs opening across 黑料社区 and the UAE, industry insiders expect the skincare segment to grow even more competitive. Chalhoub Group projects the GCC personal luxury market 鈥 with skincare as a key growth driver 鈥 to hit $15 billion by 2027.

As Tilbury summed up: 鈥淭he region鈥檚 skincare journey is just getting started, and the demand for luxurious, high-performance products that deliver both instant glow and lasting results will only grow stronger.鈥


黑料社区鈥檚 cloud kitchen evolution: from hidden kitchens to branded empires

黑料社区鈥檚 cloud kitchen evolution: from hidden kitchens to branded empires
Updated 12 October 2025

黑料社区鈥檚 cloud kitchen evolution: from hidden kitchens to branded empires

黑料社区鈥檚 cloud kitchen evolution: from hidden kitchens to branded empires
  • Saudi entrepreneurs are rethinking how restaurants operate and how kitchens can do more with less

ALKHOBAR: With delivery now dominating the food game, Saudi entrepreneurs are rethinking how restaurants operate and how kitchens can do more with less. 

From asset optimization to rapid brand launches, the cloud kitchen playbook is getting sharper. For Saudi entrepreneur Faris Al-Turki, the move to cloud kitchens wasn鈥檛 about chasing a trend; it was about unlocking the full value of what already existed.

鈥淲e invested millions into the branch,鈥 said Al-Turki, founder of Faris Breakfast. 鈥淏ut it was only used in the mornings. So, we asked: Why not turn it into a cloud kitchen the rest of the day?鈥

That shift, using idle kitchens to launch virtual brands and serve new segments, has opened up a path to increased revenue without new real estate.

鈥淓ven if it adds a bit of cost,鈥 he said, 鈥渙ur fixed costs are already there. So we might as well expand 鈥 different meals, different audiences, same kitchen.鈥

It鈥檚 a hybrid model that keeps overhead low and output high and reflects a broader transformation underway in the Kingdom鈥檚 food scene.

But turning physical space into digital brands comes with new pressures, especially when there鈥檚 no street visibility or foot traffic.

鈥淥ne of the biggest challenges is that you don鈥檛 have a physical store with a clear logo in a busy area,鈥 Al-Turki said. 鈥淵ou鈥檙e completely dependent on ads, influencer marketing, paid placements inside apps.鈥

That means most customers only encounter the brand in-app, making marketing a survival tool. 鈥淚f they don鈥檛 see your name on the list, they won鈥檛 even know your food exists, no matter how good it is.鈥

While Al-Turki is maximizing physical space, others are skipping it altogether.

Foodtech platform Kaykroo, which entered the Saudi market in 2021, is operating at a different scale. The Dubai-born company runs over 77 digital-first brands in 黑料社区 alone, with a presence in Riyadh, Jeddah, Dammam and more.

鈥淲e鈥檙e well past the early rollout phase,鈥 said Fawaz Al-Otaibi, co-founder and KSA CEO of Kaykroo. 鈥淥ur platform model allows us to scale quickly while tailoring brands to local consumer demand.鈥

Instead of leasing kitchen space to outside operators, Kaykroo owns and runs its entire portfolio, combining culinary R&D, logistics, and data science under one umbrella. 

Our platform model allows us to scale quickly while tailoring brands to local consumer demand.

Fawaz Al-Otaibi, co-founder and KSA CEO of Kaykroo

Since launching, the company has sustained a double-digit CAGR in delivery orders, with a significant portion of sales coming from repeat customers. 鈥淭hat reflects the loyalty we鈥檝e built in the Saudi market,鈥 Al-Otaibi added.

For Kenzy Al-Harbi, the cloud kitchen model was a strategic gateway. At just 18 years old, the Madinah-based entrepreneur launched Earth Art, a delivery-only food brand inspired by visual aesthetics and high-end comfort food.

鈥淚 chose the cloud kitchen model because it鈥檚 much cheaper than a traditional restaurant,鈥 Al-Harbi said. 鈥淚t gave me a way to test the idea and build the brand without taking a big risk.鈥

With no storefront to rely on, she focused on packaging, social media, and storytelling to build loyalty. 鈥淚 invested in visual branding and nice packaging. I wanted people to feel the brand experience even without visiting a branch.鈥

Still, Al-Harbi says platform commissions eat into margins, and make efficiency critical.

鈥淭he hardest part is managing costs, especially the commission that delivery platforms take,鈥 she explained. 鈥淚 had to create bundles and offers to increase order value, and optimize inventory so I wasn鈥檛 wasting money.鈥

While platforms like Jahez and HungerStation help reach customers, they also serve as gatekeepers. Visibility, rankings, and promotions all come at a cost. 鈥淵ou have to pay just to show up,鈥 Al-Turki added. 鈥淎nd if you want to be near the top of the app, that usually means discounts or free delivery.鈥

For these operators, tracking performance is no longer optional; it鈥檚 built into the workflow.

鈥淚 noticed customers love seasonal items or dishes tied to occasions,鈥 Al-Harbi said. 鈥淭hat insight pushed me to update my menu regularly. I also adjusted prices based on what was selling and when.鈥

Al-Turki agreed: 鈥淭he market鈥檚 moving fast. People want variety, they want convenience, and they want speed. You have to adapt constantly 鈥 menus, marketing, even kitchen workflows.鈥

Kaykroo takes that even further, with teams monitoring customer behavior across all 77 plus brands to optimize offers, locations, and operating hours.

As cloud kitchens multiply, questions around regulation, consolidation, and long-term viability are beginning to surface. 鈥淭here鈥檚 definitely growing competition,鈥 Al-Harbi said. 鈥淎nd I think we鈥檒l start seeing clearer regulations to protect both businesses and customers.鈥 Al-Turki sees a shift already underway. 鈥淒ine-in traffic is going down. People want to eat where they are. At home, at work, with friends. That鈥檚 not a trend, that鈥檚 reality.鈥

Al-Otaibi, who plays a role in shaping policy frameworks for the sector, expects more structure. 

As the industry matures, strong operators will survive and grow, and weak ones will phase out or consolidate.

Al-Harbi鈥檚 advice to first-time founders: 鈥淪tart small, test your concept, and don鈥檛 overspend. Focus on quality and the customer experience 鈥 and never stop improving.鈥

Al-Turki keeps it blunt. 鈥淚t鈥檚 not easy; you鈥檙e in a constant fight to stay visible and stay relevant. But if you鈥檙e lean, creative, and persistent, the opportunity is there.鈥 As the Kingdom鈥檚 F&B scene evolves, one thing is clear: In the race to capture the delivery-first consumer, the winners won鈥檛 just cook well, they鈥檒l think fast, market smarter, and adapt without waiting for permission.


MENA startups see $4.5bn funding in Q3

MENA startups see $4.5bn funding in Q3
Updated 11 October 2025

MENA startups see $4.5bn funding in Q3

MENA startups see $4.5bn funding in Q3
  • The quarter鈥檚 strong finish was powered by a record-breaking September

RIYADH: Startup investment in the Middle East and North Africa surged to $4.5 billion in the third quarter of 2025, marking a 523 percent quarter-on-quarter increase, according to data from Wamda and Digital Digest. 

The quarter鈥檚 strong finish was powered by a record-breaking September, which alone accounted for $3.5 billion across 74 deals鈥 up 914 percent month on month and 1,105 percent year on year. 

Even excluding the $2.6 billion allocated for debt financing, September remained one of the most active months in the region鈥檚 history, with equity funding up 147 percent compared to August, representing an annual rise of 194 percent.

The figures suggest a return of investor confidence following a muted August, when total funding stood at $337.5 million. 

黑料社区 was the driving force behind the September surge, with 25 startups raising a combined $2.7 billion. 

Key contributors included Tamara鈥檚 $2.4 billion debt facility, Hala鈥檚 $157 million series B round, Lendo鈥檚 $50 million debt raise, and Erad鈥檚 $33 million in debt financing. 

Much of this momentum was attributed to deal-making around Money20/20, the region鈥檚 flagship fintech event, where 15 transactions were announced.  The UAE followed with 26 startups securing $704.3 million, underscoring sustained interest in the region鈥檚 more mature startup hubs in Dubai and Abu Dhabi. 

Oman came in third with $7.7 million across three startups, while Morocco and Egypt trailed with $6.8 million and $3.2 million, respectively. 

Egypt鈥檚 continued funding slump reflects ongoing macroeconomic challenges and currency instability, which have weighed heavily on investor sentiment. 

Fintech dominated sectoral activity in September, attracting $2.8 billion across 25 deals 鈥 almost entirely from 黑料社区鈥檚 megadeals. 

Property tech followed, bolstered by Property Finder鈥檚 $525 million round, accounting for nearly all of the $528.6 million raised in the sector. Artificial intelligence startups brought in $34.3 million across seven transactions, while human resources tech raised $24.2 million.  

Early-stage startups accounted for the majority of deal activity, with 55 companies raising $129.4 million. 

However, later-stage firms, though fewer in number with just four rounds, captured $699 million, indicating investor preference for scaling ventures with proven models. 

Business model trends also shifted, with B2B2C startups leading fundraising for the first time. 

Founded in 2021 by brothers Omar and Tareq Tahboub, Engagesoft provides an employee engagement and organizational effectiveness platform. (Supplied)

These hybrid ventures raised $2.4 billion across 15 deals, outpacing pure B2C companies, which raised $557.3 million, and B2B startups, which secured $456.3 million across 36 transactions. 

The data suggests a growing preference for flexible business models that can monetise both consumer and enterprise demand. 

Despite these gains, gender disparity in startup funding remained stark. Male-founded startups attracted $3.3 billion, while female-founded ventures secured only $1.1 million across four deals. 

Mixed-gender founding teams raised the remainder, continuing a trend where women-led startups have yet to surpass 5 percent of total capital raised in 2025. 

On a year-to-date basis, MENA startups have raised $6.6 billion through 514 rounds, already surpassing the annual totals of most years since 2021. 

黑料社区 led the third quarter鈥檚 funding with $3.2 billion raised across 62 deals, followed by the UAE with $1.2 billion from 59 deals. Egypt, Iraq, and Morocco rounded out the top five, albeit with significantly lower totals. 

Sectorally, fintech remained dominant in the third quarter with $3 billion in funding, followed by proptech with $684 million and e-commerce with $265 million. 

Of the 180 deals closed, 134 were early-stage, raising $538.3 million. Later-stage startups secured $981.3 million across 17 rounds, while 12 startups opted for debt instruments, reflecting increased use of alternative financing strategies. 

Despite ongoing geopolitical challenges, including political tensions and the Israel-Hamas war, 2025 has emerged as a transformational year for the region鈥檚 venture ecosystem. 

Engagesoft raises $3.5m

黑料社区-based Engagesoft has raised $3.5 million in a pre-series A round led by Silicon Badia to accelerate its AI-driven product roadmap and expand across the Middle East. 

The company, founded in 2021 by brothers Omar and Tareq Tahboub, provides an employee engagement and organizational effectiveness platform that enables enterprises to track engagement, culture, leadership, and performance using data-driven insights. 

The capital injection will be used to further develop the platform and support its regional expansion amid growing demand for workplace intelligence solutions across the Gulf region. 

Nuxera AI secures $2.5 million pre-seed investment

Saudi health tech startup Nuxera AI has raised $2.5 million in a pre-seed round led by Sanabil Venture Studio by Redesign Health. 

Founded in 2024 by Amin El-Hemaily, Asad Khan, and Nada Hassan, Nuxera is positioning itself as an AI hub for healthcare by offering integrated, scalable technologies for hospitals and health clusters. 

The company plans to use the funding to expand its engineering and commercial teams in 黑料社区, enable hospital-wide deployments, and enhance its AI models through clinical partnerships. 

Touche Prive raises $5m to enter GCC fashion retail with Saudi expansion

Turkish fashion platform Touche Prive has secured $5 million in Shariah-compliant growth funding from Amplify Growth Partnership, a joint venture between Ajeej Capital and Nuwa Capital. 

Founded in 2014 by Enes Can Buyukkose and Mirac Bal, Touche Prive serves customers in over 100 countries through its omnichannel fashion platform, targeting women aged 20 to 45. 

The funding will support the company鈥檚 strategic expansion into the Gulf Cooperation Council region, beginning with 黑料社区, where it plans to open flagship retail stores through a partnership with a leading local retail group. 

Tagaddod raises $26.3m series A

Egypt-based clean tech firm Tagaddod has raised $26.3 million in a series A round led by the Arab Energy Fund, with participation from FMO, VKAV, A15 Ventures, and other existing investors. 

Founded in 2013 by Nour El-Assal and Ahmed El-Farnawany, Tagaddod operates a platform that collects, traces, and certifies renewable waste-based feedstocks such as used cooking oil, acid oils, and animal fats from thousands of suppliers. 

With a presence in Africa, Asia, Europe, Jordan, and the Netherlands, the company plans to use the new funding to expand into new markets, develop AI-driven technologies, and build infrastructure to handle increased feedstock volumes. 

EMMA Systems raises seed funding

Qatar-based EMMA Systems has raised an undisclosed amount in seed funding from Plus VC, with additional participation from angel investors. 

Founded in 2020 by Wisam Costandi and Mohammad Hourani, EMMA Systems offers an AI-driven Software-as-a-Service platform that integrates operational data across airports to improve efficiency, safety, and sustainability. 

The company will use the capital to accelerate product development, support global expansion, and strengthen its position as a regional deeptech player in aviation systems. 

MGX joins $6.6bn OpenAI secondary share sale

Abu Dhabi-based AI investment platform MGX has participated in a $6.6 billion secondary share sale in OpenAI, according to Reuters. 

The deal, one of the largest private AI transactions this year, values OpenAI at approximately $500 billion. 

The transaction enables employees and early investors to liquidate part of their holdings without bringing new capital into the company. 

Other participants included institutional investors such as Thrive Capital, SoftBank, Dragoneer, and T. Rowe Price. MGX, backed by Abu Dhabi鈥檚 sovereign wealth, focuses on large-scale investments in AI globally. 

YAL.ai raises $12m series A to expand AI-powered telecom fraud prevention 

UAE-based YAL.ai has raised $12 million in a series A round to scale its AI-driven telecom fraud protection platform globally. 

The startup, founded in 2024, uses on-device, self-learning AI to detect and block scams across calls, messages, and emails while ensuring user data privacy and compliance. 

The funds will support research and development efforts, broader validation testing, and partnerships with telecom operators, banks, and fintech firms. 

YAL.ai also plans to expand its platform鈥檚 capabilities with AI-guided safe replies and advanced discovery tools to enhance secure digital communications.