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Nestlé �������� and BinDawood Holding concluded the 7th edition of the Nestlé Academy Specialized Training Program with the graduation of 38 trainees after four weeks of intensive training, The graduation ceremony was held in Jeddah in the presence of Waleed bin Dawood, chief commercial officer of BinDawood Holding, and Bassel Moghrabi, Nestlé’s director of sales for ��������, Bahrain and Oman.

The training program witnessed a field visit by representatives from the Ministry of Environment, Water and Agriculture and the Ministry of Industry and Mineral Resources. Representatives of the two ministries observed the trainees’ hands-on experience, as well as provided training sessions that enriched the knowledge content of the participants and expanded their awareness of the role of these entities in supporting the food sector.

This edition stood out through a strategic partnership with one of Nestlé’s key clients, BinDawood Holding, a leading retail company with over 100 branches across the Kingdom.

The program lasted four weeks, three of them were dedicated to training at Nestlé’s headquarters in Jeddah, and included workshops and educational classes on the basics of sales in the labor market, workshops on developing communication and sales skills as a key pillar of the success of any business, in addition to field visits to Nestlé warehouses and supermarkets, and practical applications, which contributed to enhancing practical as well as theoretical knowledge.

One week of training was conducted with BinDawood Holding, where an integrated field schedule was prepared that included visits to the company’s commercial branches. Students learned about the way products are displayed and sold, the mechanism of cooperation between the two companies, the nature of selling Nestlé products within the branches of BinDawood Holding, methods of targeting consumers, distribution departments, and preparing advertisements for products, all of which helped them to enhance their understanding of the work environment in a realistic way.

The Nestlé Academy has contributed to developing national competencies through six previous editions of innovative training programs, qualifying more than 250 individuals who graduated from the academy’s programs, which covered sales, supply chain, nutrition, and cooking. This edition comes as an extension of Nestlé’s commitment to youth empowerment in the labor market.

The academy’s programs provide integrated training curricula and field experiences that contribute to raising the efficiency of youth and empowering them with the skills required in the Saudi labor market, in alignment with the goals of the Kingdom’s Vision 2030.

LuLu Hypermarket’s annual back-to-school campaign is back across all its stores in the Kingdom. “School Savers” comes as a timely initiative designed to support families preparing for the new academic year, with a wide range of essential school items now available at exceptional value. These offers will be available throughout the month of August.
The “School Savers” campaign brings together everything a student needs under one roof — from colorful and durable school bags to lunch boxes, water bottles, and a complete range of stationery. Adding to the excitement, smart gadgets such as tablets and smartwatches are available at highly competitive prices, making it easier for families to invest in the tools required for modern learning.
The campaign also features an extensive collection of school uniforms in all sizes, maintaining quality and comfort at very affordable price points. Branded products are offered at special promotional rates, ensuring that parents can choose from trusted names without compromising on value.
To make shopping even more enjoyable, special kids’ activities are being hosted in all LuLu stores across �������� during the campaign period — creating a vibrant and fun-filled experience for children while parents shop. In addition, customers can now take advantage of convenient financing options such as Tabby and Tamara, making it easier to manage back-to-school expenses with flexible payment plans.
“This nationwide initiative of LuLu is not only about savings, but also about making back-to-school preparations exciting, easy, and accessible to all,” a statement said.