LuLu ‘School Savers’ campaign unveils big deals

LuLu’s back-to-school campaign is being held across all its KSA stores.
LuLu’s back-to-school campaign is being held across all its KSA stores.
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LuLu ‘School Savers’ campaign unveils big deals

LuLu’s back-to-school campaign is being held across all its KSA stores.
  • The campaign also features an extensive collection of school uniforms in all sizes, maintaining quality and comfort at very affordable price points

LuLu Hypermarket’s annual back-to-school campaign is back across all its stores in the Kingdom. “School Savers” comes as a timely initiative designed to support families preparing for the new academic year, with a wide range of essential school items now available at exceptional value. These offers will be available throughout the month of August.
The “School Savers” campaign brings together everything a student needs under one roof — from colorful and durable school bags to lunch boxes, water bottles, and a complete range of stationery. Adding to the excitement, smart gadgets such as tablets and smartwatches are available at highly competitive prices, making it easier for families to invest in the tools required for modern learning.
The campaign also features an extensive collection of school uniforms in all sizes, maintaining quality and comfort at very affordable price points. Branded products are offered at special promotional rates, ensuring that parents can choose from trusted names without compromising on value.
To make shopping even more enjoyable, special kids’ activities are being hosted in all LuLu stores across during the campaign period — creating a vibrant and fun-filled experience for children while parents shop. In addition, customers can now take advantage of convenient financing options such as Tabby and Tamara, making it easier to manage back-to-school expenses with flexible payment plans.
“This nationwide initiative of LuLu is not only about savings, but also about making back-to-school preparations exciting, easy, and accessible to all,” a statement said.


SADAFCO reports net profit of $209m for Q2 2025

SADAFCO reports net profit of $209m for Q2 2025
Updated 27 sec ago

SADAFCO reports net profit of $209m for Q2 2025

SADAFCO reports net profit of $209m for Q2 2025
  • SADAFCO launched 16 new products during the quarter and continued investing in brand-building while managing costs effectively

Saudia Dairy and Foodstuff Company, a leading producer of UHT milk, tomato paste, and ice cream in , has announced its financial results for the second quarter of 2025, from April 1 to June 30.
SADAFCO recorded SR785.4 million ($209.3 million) in sales during Q2 2025, marking a growth of 8.75 percent compared to the same period last year. The net profit for the quarter stood at SR117.7 million, diluted by raw material cost increases and other inflationary pressures.
Commenting on the results, Patrick Stillhart, CEO of SADAFCO, said: “Our second quarter showed steady revenue growth across our core categories and markets. We maintained our strong market shares — 57.4 percent in UHT milk, 53.6 percent in tomato paste, and 30.4 percent in ice cream — and achieved strong performance in export, out of home, and e-commerce channels.”
SADAFCO launched 16 new products during the quarter and continued investing in brand-building while managing costs effectively. Despite inflation and higher input costs, the company delivered a healthy net margin of 15 percent.
The H1 2025 revenue reached SR1.56 billion, an increase of 8.6 percent year on year. The net profit for the six-month period was SR243.8 million.
SADAFCO’s financial position remains solid with shareholders’ equity of SR1.773 billion and a cash balance of SR672.4 million.
Stillhart added: “We remain focused on disciplined growth, strategic innovation, and long-term value creation. With a robust balance sheet and expanding product portfolio, SADAFCO is well-positioned to navigate market conditions and deliver sustainable results.”
Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom, Bahrain, Jordan, Qatar, and Kuwait.

 


Amazon brings next-level tech to Esports World Cup

Amazon brings next-level tech to Esports World Cup
Updated 07 August 2025

Amazon brings next-level tech to Esports World Cup

Amazon brings next-level tech to Esports World Cup

The Esports World Cup Foundation is collaborating with Amazon and Amazon Web Services to bring the Esports World Cup action closer than ever before to millions of fans worldwide by leveraging advanced technologies to create immersive and interactive experiences. 

The collaboration combines Amazon’s retail expertise and AWS cloud technology to create a seamless connection between shopping, entertainment and competitive gaming throughout EWC tournaments, running from July 7 until Aug. 24 in Riyadh. Amazon is transforming how youth engage with their favorite esports content by providing a one-stop experience to shop, stream, and be entertained on Amazon.sa and Amazon.ae. 

As the exclusive cloud partner of the Esports World Cup, AWS is powering a next-generation viewing experience through advanced cloud technology and machine learning capabilities. AWS is delivering AI-powered live match insights, including win probabilities and player heat maps, automated highlight generation tailored to fans’ favorite moments, and interactive dashboards for real-time statistics. 

“Technology is central to how we grow the Esports World Cup, both in terms of scale and its impact,” said Francois Desir, senior manager, sponsorships at the Esports World Cup Foundation. “With AWS, we’re combining world-class compute and analytics services with creative storytelling and real-time engagement. It’s a partnership that bridges performance and play, creating unforgettable moments for fans, whether they’re stepping into the Amazon Arena in Riyadh or following the action at home.” 

As the global e-commerce partner of EWC, Amazon is recognizing esports fans and players with “Hero’s Corner,” a first-of-its-kind online destination that brings together AI-powered immersive entertainment, exclusive shopping deals, and live tournament streams in one place in and the UAE. The digital experience is also amplified through on-ground activations at Riyadh Boulevard.

At the heart of this collaboration are four signature experiences that reimagine how fans engage with the tournament:

  • Hero’s Gate: A first-of-its-kind activation available to visitors at Riyadh Boulevard and online in the Kingdom and UAE On-site visitors will step into an immersive fantasy world, enjoying interactive experiences and photo opportunities. Each participant will receive a personalized cinematic trailer starring their personalized hero. Fans across the region can access the digital version online, creating their own avatar as they embark on a quest to Hero’s Gate. 
  • Amazon Esports Arena: A premier gaming venue at Riyadh Boulevard where thousands of fans will witness the world’s top pros compete in live game finals. Visitors will experience the electrifying atmosphere as 2,000 elite players and 200 clubs from over 100 countries battle for glory across 25 tournaments and a record-breaking $70+ million prize pool. Each tournament promises unforgettable moments of competitive gaming at the highest level.
  • Amazon post-match interviews, presented by AWS: A unique interview series that brings audiences closer to the tournament’s most intense moments. Viewers can experience real-time analysis and statistics from experienced gamers, while pro players share their post-match reactions. Each segment captures the raw emotion and strategic thinking behind the matches, exclusively available through tournament broadcasts.
  • Exclusive deals and discounts: A dedicated shopping experience for youth and gamers in the Kingdom and UAE, which brings together the best deals in one place. Visitors will discover premium gaming gear, best-in-class electronics, snacks, fashion, and lifestyle products through the curated Hero’s Corner. The “EWC Hub” allows fans to stream the EWC tournament action live while shopping for pro gaming gear. Amazon.sacustomers can enjoy 20 percent off up to SR100 ($27) on selected products when using Mastercard credit or prepaid cards with code MC100 at checkout.
  • Prime Video entertainment: An exclusive content offering available on Prime Video takes viewers behind the scenes of competitive gaming. Viewers will experience the world of professional esports through “EWC Level Up,” a captivating docuseries directed by renowned filmmaker R.J. Cutler. The series reveals intimate stories of the biggest esports stars and the high-stakes world of competitive gaming, with all episodes now streaming on Prime Video.

“With over 23.5 million gamers and a gaming market valued at $2.3 billion, stands as one of the world’s fastest-growing gaming markets,” said Fahad Bahdailah, head of communications, Amazon . “We’re excited to be part of Saudi’s growing gaming ecosystem, offering our Amazon.sa community enhanced localized experiences that bring fans closer to the action than ever before, while giving youth something special to look forward to this summer.” 


Abdullah Hashim secures distribution deal with Mikasa

Abdullah Hashim secures distribution deal with Mikasa
Updated 07 August 2025

Abdullah Hashim secures distribution deal with Mikasa

Abdullah Hashim secures distribution deal with Mikasa

Abdullah Hashim Company Limited has announced an exclusive distribution partnership with Mikasa Corporation, a Japanese manufacturer of high-performance light construction equipment. The agreement was formalized during a signing ceremony at AHCL’s headquarters in Jeddah, marking a significant milestone for ’s construction industry.
The signing ceremony was attended by Atsushi Suzuki, assistant manager, Mikasa Corporation; Khalid Abushaban, CEO, AHCL Group; Azizurrab, general manager, Machinery Division, AHCL; Faisal Bin Zager, general manager of human resources, AHCL Group; and Ayman Al-Omar, chief financial officer, AHCL Group.
As Mikasa’s exclusive Saudi distributor, AHCL will deliver the brand’s renowned vibratory plate compactors, rammers, and concrete vibrators — equipment trusted for durability and innovation in global infrastructure projects. This partnership reinforces AHCL’s commitment to advancing ’s Vision 2030 goals by equipping local contractors with cutting-edge Japanese technology.
“This collaboration aligns with our mission to provide world-class machinery solutions. Mikasa’s precision engineering complements our portfolio, enabling us to better serve ’s booming construction sector,” said Azizurrab.
AHCL will begin nationwide distribution of the equipment in Q4 2025, backed by its established service network and trained Saudi technicians.


Saudi-powered ‘TOURISE’ announces advisory board

Saudi-powered ‘TOURISE’ announces advisory board
Updated 07 August 2025

Saudi-powered ‘TOURISE’ announces advisory board

Saudi-powered ‘TOURISE’ announces advisory board

TOURISE, a bold new global tourism platform, has announced the members of its cross-sector advisory board, a powerhouse of industry titans guiding TOURISE’s strategic direction and shaping the agenda of the inaugural global summit taking place in Riyadh from Nov. 11-13.
The 14-member board brings together expertise from tourism, technology, aviation, entertainment, education, sustainability and media, making it one of the most intentionally cross-sector bodies in global tourism today. Together, they will champion TOURISE’s vision, ensure high-impact global issues such as equity, geographical representation and sectoral diversity are in the spotlight and influence the long-term value of the platform.
Chaired by Minister of Tourism of Ahmed Al-Khateeb, the advisory board will seek to elevate tourism on the global stage and shape a bold new vision for the sector’s future.
“TOURISE is driving cross-sector global collaboration, and the formation of the advisory board ensures we are uniting diverse perspectives from representatives across the global tourism ecosystem,” Al-Khateeb said
“Their visionary thinking and deep expertise will be essential in transforming TOURISE from ambition into action, ensuring the platform becomes a catalyst of innovation, investment, and sustainability in tourism for decades to come.”
The advisory board members are: Fahd Hamidaddin, CEO, Saudi Tourism Authority and vice chair, TOURISE; Julia Simpson, president and CEO, World Travel and Tourism Council; Randy Durband, CEO, Global Sustainable Tourism Council; Luis Maroto, CEO, Amadeus; Blake Chandlee, former president of Global Business Solutions, TikTok; Neil Jacobs, founder of Wild Origins and former CEO of Six Senses; Stephane Lefebvre, president, Cirque du Soleil Entertainment Group; Jordi Carnes, president of Leitat Technological Center and CTECNO and former director general of Turismede Barcelona; Mario Enzesberger, founder and CEO, Liberty International Tourism Group; Patrick Andersen, CEO, Carlson Wagonlit Travel; Mo Gawdat, founder, One Billion Happy; Thomas Woldbye, CEO, Heathrow Airport; Fabien Fresnel, CEO, Riyadh School of Tourism and Hospitality; and Jean-Philippe Cossé, international events specialist.
“TOURISE is more than a summit; it’s a catalyst for global transformation in tourism.
 “I joined the advisory board because I believe in the power of cross-sector collaboration to drive sustainable growth, foster innovation, and set new standards for responsible travel,” said Simpson.

Leading up to the TOURISE summit the advisory board will meet regularly to advise on the program, ensuring global views and insights shape the agenda. 


Dr. Soliman Fakeeh Hospital wins SRC accreditation for 14 centers of excellence

Dr. Soliman Fakeeh Hospital wins SRC accreditation for 14 centers of excellence
Updated 06 August 2025

Dr. Soliman Fakeeh Hospital wins SRC accreditation for 14 centers of excellence

Dr. Soliman Fakeeh Hospital wins SRC accreditation for 14 centers of excellence

Dr. Soliman Fakeeh Hospital in Jeddah has been awarded accreditation for 14 centers of excellence by the Surgical Review Corporation across various medical and surgical specialties — setting a world record for the highest number of centers of excellence accredited by SRC within a single hospital.

This prestigious international recognition reflects the hospital’s deep commitment to implementing 10 rigorous global standards, ensuring the delivery of safe, comprehensive, and high-quality patient care.

The accredited specialties include:

  1. Robotic surgery
  2. Urology
  3. Orthopedic surgery
  4. Spine surgery
  5. Surgery of the hand
  6. Colorectal surgery
  7. Hernia surgery
  8. Plastic surgery
  9. Endoscopy
  10. Ear, nose and throat
  11. Ophthalmology
  12. Minimally invasive gynecology
  13. Specialized anesthesia in obesity surgery 
  14. Specialized anesthesia in orthopedic surgery

These accreditations are based on the hospital’s adherence to 10 rigorous global standards developed by SRC for centers of excellence. These include institutional commitment with a clear vision and a quality-first culture, certified medical expertise from highly qualified physicians with outstanding surgical records, trusted medical leadership to oversee program efficiency, and comprehensive consultative services with ongoing medical support for all medical and surgical cases.

Additional standards include the use of state-of-the-art equipment and advanced technology with fully trained staff, the availability of a qualified and dedicated medical and surgical teams with consistent on-call coverage, the application of standardized clinical pathways with precise protocols to ensure optimal care, and well-trained support teams including program coordinators, nurses, assistants, and specialized surgical staff. 

Patient education is also prioritized through the provision of clear information and the obtaining of informed consent for all procedures with a shared decision-making approach. There is also a firm commitment to ongoing quality evaluation, outcome monitoring, and full compliance with data protection regulations. 

Dr. Mazen Fakeeh, president of Fakeeh Care Group, expressed his pride in this global achievement, reaffirming the hospital’s commitment to delivering specialized, world-class healthcare that meets patients’ expectations and supports the vision of Fakeeh Care Group for excellence, leadership, and innovation in healthcare.

The Surgical Review Corporation is an independent, global, nonprofit organization dedicated to accrediting hospitals, surgeons, and surgical centers according to the highest standards of quality and patient safety. The Center of Excellence designation is awarded only after a comprehensive and rigorous evaluation process that ensures healthcare services are advanced, safe, and aligned with the best global medical practices.