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The Saudi Expo Real Estate Development and Ownership 2025 exhibition will take place in Jeddah from Sept. 9-11 at Jeddah Superdome under the patronage of the Ministry of Municipalities and Housing.
The third edition of SEREDO 2025 represents the first real estate investment destination in the Jeddah governorate. It will witness the participation of a large group of real estate companies, banks and financial institutions, who will showcase the latest residential projects and financing offers that will increase the rate of home ownership among citizens to 70 percent, which is what Saudi Vision 2030 aspires to.
Princess Deena bint Saud, chairwoman of the board of directors of SEREDO 2025, said that this year’s exhibition will witness a qualitative development in its content and participation, compared to previous editions, both in terms of the diversity of exhibitors and the size of accompanying events.
She emphasized the organizing committee’s keenness to attract a selection of leading local and international companies in the fields of real estate development, finance, and engineering, to enhance the visitor experience and empower investors.
The exhibition is expected to receive more than 100,000 visitors, which will make this edition the most sustainable in the history of SEREDO.
The exhibition also seeks to strengthen local and international partnerships, explore the many promising investment opportunities in the city, and keep pace with its urban development.
Additionally, the exhibition will discuss key related topics that will impact the future of real estate through its diverse sessions.
These topics include quality, sustainable building practices, smart home technologies, mastering real estate auction methods, analyzing recent market trends, studying smart investment strategies, and the impact of geospatial data science, all of which are driving a radical transformation in the Saudi real estate sector, among other important and interesting topics.

In a development that reflects the Kingdom’s rapid shift toward a cashless economy, Barq, a digital payments application, has recorded exceptional performance in its first year of operation. The number of its users has surpassed 7 million, representing 150 nationalities from around the globe. The app has encompassed a wide range of digital payments and money transfers, contributing effectively to advancing the Kingdom’s non-cash economy objectives.

In its first year, Barq issued more than 6.5 million digital payment cards, enabling users to conduct their transactions with ease and security. The app offers banking services through an advanced digital platform tailored to meet the needs of individuals as well as small and medium-sized enterprises, providing innovative payment solutions under a license granted by the Saudi Central Bank.

Since its launch in July last year, the app has processed over 500 million financial transactions, with a total transaction volume reaching SR73 billion ($19.4 billion), cementing its position as the fastest-growing digital wallet in the Kingdom and one of the leading success stories in the digital financial transformation aligned with the Saudi Vision 2030 goals.

Barq has also strengthened its international presence through strategic partnerships, facilitating payments for visitors and residents from outside the Kingdom. This initiative supports the digital tourism sector and contributes effectively to the objectives of the Financial Sector Development Program and Vision 2030, by fostering a digitally empowered society and an innovation-driven economy.

With a clear vision for empowering individuals and businesses, Barq continues to shape the digital payments landscape in the Kingdom, playing a vital role in realizing the Vision 2030 aspiration of building a thriving cashless society.