SRMG appoints Nedaa Al-Mubarak as CEO of Media Solutions

SRMG appoints Nedaa Al-Mubarak as CEO of Media Solutions
In her new role, Nedaa Al-Mubarak will lead SMS’s efforts to deliver strategic offerings powered by premium content, advanced adtech, and unmatched access to regional audiences.​ (Supplied)
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SRMG appoints Nedaa Al-Mubarak as CEO of Media Solutions

SRMG appoints Nedaa Al-Mubarak as CEO of Media Solutions
  • SMS combines proprietary data, premium content, and strategic partnerships to deliver outcome-based solutions representing 30+ brands, including Thmanyah, home to Saudi Pro League content

RIYADH: The Saudi Research and Media Group (SRMG) has announced the appointment of Nedaa Al-Mubarak as Chief Executive Officer of SRMG Media Solutions (SMS), its performance-driven commercial arm.

Al-Mubarak’s appointment comes as a step in SRMG’s continued transformation and growth strategy, as it expands its focus on outcome-based solutions for partners across the Middle East. In her new role, she will lead SMS’s efforts to deliver strategic offerings powered by premium content, advanced adtech, and unmatched access to regional audiences.​

Leveraging proprietary first-party data and a growing roster of strategic partnerships, SMS serves as the exclusive commercial representative for over 30 SRMG brands, including Asharq News, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah, which recently secured exclusive rights to distribute Saudi Pro League content across the region through 2031. These partnerships give advertisers seamless access to over 210 million users worldwide across digital, TV, print, audio, and OOH platforms. Whether targeting finance, tech, sports, or culture, SMS delivers tailored media solutions powered by vertical expertise, proprietary insights, and agile content delivery.

“With SRMG Media Solutions, we’ve built a future-ready platform that meets the region’s evolving media and advertising needs with precision, creativity, and scale,” said Jomana Alrashid, CEO of SRMG. “Nedaa brings the vision, experience, and ambition to accelerate this next chapter. Her deep understanding of both the public and private sectors, coupled with her performance-first mindset, makes her the right leader to unlock new value for our clients and our business.

Al-Mubarak is a forward-looking media executive with a track record of delivering growth and transformation. In her role as Managing Director of SRMG Think, she has helped redefine the group’s strategic consulting business, tripling its service lines and more than doubling revenue. With a background spanning investment, tourism, and economic policy, she has led initiatives that contributed to the development and advancement of multiple sectors. ​

At SMS, she will oversee a powerful media solutions platform that spans planning, activation, and optimization - enabling brands to connect with purpose, perform with precision, and scale with impact. Powered by data, insight, and creative execution, SMS delivers smarter, outcome-first campaigns across the full SRMG ecosystem. From high-reach media to curated, vertical-specific solutions, every placement is engineered to convert and built to move the needle.

“The media industry is at a crossroads - and SMS is uniquely positioned to lead the way forward,” said Al-Mubarak. “Our mission is clear: deliver real outcomes for our partners by combining data, creativity, and technology. I’m proud to take on this role at such a pivotal time, and excited to work with our clients to shape the next era of growth.”

​SMS is the trusted partner for ambitious businesses looking to drive performance across the Middle East. Its integrated approach fuses audience insight, exclusive content, and digital innovation into measurable results that move the needle.​


MBC’s Shahid and Netflix launch joint subscription in regional first

MBC’s Shahid and Netflix launch joint subscription in regional first
Updated 29 July 2025

MBC’s Shahid and Netflix launch joint subscription in regional first

MBC’s Shahid and Netflix launch joint subscription in regional first
  • MBCNOW will provide seamless access to the full Netflix catalogue alongside Shahid, a leading Arabic streaming platform, as well as MBC’s award-winning linear TV channels
  • The bundled subscription is designed to deliver convenience and value, offering more than 21 percent in savings compared to separate subscriptions

RIYADH: The MBC Group has announced a partnership with Netflix that brings together two major streaming platforms under a single subscription service — a first for the region.

It means MBCNOW, the Saudi media giant’s recently launched content aggregation platform, will provide seamless access to the full Netflix catalogue alongside Shahid, a leading Arabic streaming platform, as well as MBC’s award-winning linear TV channels.

The partnership is a first for Netflix in the Middle East and North Africa and aims to cater to diverse viewing preferences across and the wider Arab world.

The bundled subscription is designed to deliver convenience and value, offering more than 21 percent in savings compared to separate subscriptions.

Netflix’s head of business development and partnerships for the Middle East and Africa, Mohammed Al-Kuraishi, said the deal would make it easier for subscribers in and beyond to access “an incredible variety of international and Arabic shows, movies, documentaries, kids’ content, stand-ups, live events and games.”

“This groundbreaking partnership is one for the books,” said Fadel Zahreddine, group director of emerging media at MBC Group. “To have two streaming giants — Shahid and Netflix — come together under one platform is something never seen before in the Kingdom of and wider MENA.”

Bhanu Chaddha, director of distribution and TV products at MBC Group, said the collaboration represented “the future of streaming and content consumption.”

“This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region,” he said.

Launched in February, MBCNOW is designed to bridge the gap between traditional TV and digital streaming.

The new Shahid + Netflix package is now available across through major retailers and e-commerce platforms. Further information on the subscription bundle can be found at .


Google admits failures over Turkiye earthquake phone warnings

Google admits failures over Turkiye earthquake phone warnings
Updated 29 July 2025

Google admits failures over Turkiye earthquake phone warnings

Google admits failures over Turkiye earthquake phone warnings
  • Up to 10m people could have been sent urgent alerts ahead of deadly disaster
  • Software failings led to underestimation of magnitude

LONDON: Google has admitted that its early-warning system for earthquakes failed to correctly report the severity of Turkiye’s deadly 2023 earthquake to users, the BBC reported on Monday.

Had the Android software reported the information accurately, at least 10 million people within 98 miles of the epicenter could have been sent a maximum-level alert, giving them up to 35 seconds to find safety.

However, just 469 urgent “take action” warnings were sent ahead of the first 7.8-magnitude earthquake, with at least 500,000 people receiving a lower-level warning.

The lesser message only warns recipients of “light shaking” and does not override the do-not-disturb setting on phones.

The US tech giant previously told the BBC that its warning system had “performed well” during the disaster.

Until its most recent investigation, the BBC had not understood the full extent of the Google software’s failings, it reported.

Google’s software, named Android Earthquake Alerts, is described by the tech giant as a “global safety net.”

It operates in almost 100 countries, many of which lack an official warning system for earthquakes.

AEA is operated by Google, not national governments, and it works on Android devices, which make up the majority of the global phone market over Apple devices.

Similar to the global split in market share, about 70 percent of phones in Turkiye are Android devices.

The February 2023 disaster, which struck southeastern Turkiye, killed more than 55,000 people and injured at least 100,000.

AEA detects the severity of earthquakes by compiling data received from Android mobile phones in a given area.

However, during the Turkiye earthquake, the software failed to accurately detect its severity and send out the necessary number of “take action” warnings, which set off a loud alarm on users’ phones.

A company spokesperson said: “We continue to improve the system based on what we learn in each earthquake. Every earthquake early warning system grapples with the same challenge — tuning algorithms for large-magnitude events.”

As many people were asleep when the first quake struck at 4:17 a.m., a “take action” warning, which overrides silent and do-not-disturb modes, would have been necessary.

Google researchers cited “limitations to the detection algorithms” when discussing the failures in a report published by the Science journal.

The AEA software estimated shaking at 4.5-4.9 on the moment magnitude scale for the first quake, when its real strength was 7.8.

The second quake later in the day saw “take action” alerts sent to 8,158 phones in the area, while the lesser “be aware” message was dispatched to almost 4 million phones.

In later simulations of the first quake, AEA sent 10 million urgent “take action” alerts to users most at risk.

A further 67 million “be aware” alerts were sent to phones located further away from the epicenter of the simulated quake.

Elizabeth Reddy, assistant professor at Colorado School of Mines, told the BBC that she is “really frustrated” that it took so long for the software failings to be revealed.

“We’re not talking about a little event — people died — and we didn’t see a performance of this warning in the way we would like.”


Saudi media minister, SRMG CEO discuss plans for Saudi sports coverage

Saudi media minister, SRMG CEO discuss plans for Saudi sports coverage
Updated 28 July 2025

Saudi media minister, SRMG CEO discuss plans for Saudi sports coverage

Saudi media minister, SRMG CEO discuss plans for Saudi sports coverage
  • SRMG subsidiary Thmanyah secured exclusive regional broadcast rights to Saudi Pro League beginning with 2025–26 season
  • Saudi Minister of Media Salman Al-Dossary said ministry is fully mobilized to support coverage of all Saudi sports competitions

LONDON: Saudi Minister of Media Salman Al-Dossary met with Joumana Rashed Al-Rashed, CEO of the Saudi Research and Media Group, on Sunday to discuss upcoming developments in the broadcast coverage of Saudi sports, the Saudi Press Agency reported.

The meeting came after SRMG subsidiary Thmanyah Company for Publishing and Distribution was awarded the broadcasting rights for domestic sports competitions. Arab News is also part of SRMG.

Thmanyah CEO Abdulrahman Abumalih also attended the meeting, where officials reviewed the readiness of digital and television broadcasting for Saudi sports events. Discussions included progress on studio infrastructure, deployment of innovative technology, content strategy, publishing platforms, and the timeline for channel launches.

Thmanyah, acquired by SRMG in 2021, has grown from producing in-house podcasts like “Fnjan” into one of the region’s most influential platforms, encompassing podcasts, radio, and editorial content.

In a significant development last month, Thmanyah secured exclusive regional broadcast rights to the Saudi Pro League beginning with the 2025–26 season. The deal also covers the King Cup, the Saudi Super Cup, and the First Division League through the 2030–31 season.

Al-Dossary said the Ministry of Media is fully mobilized to support the coverage of all Saudi sports competitions, aiming to strengthen the Kingdom’s presence in global sports and meet the aspirations of fans.

The meeting is part of a broader series of discussions between the ministry, SRMG, and other media institutions. These engagements aim to align media efforts, enhance content quality, and support Vision 2030’s objective of building a strong, influential national media sector.


The Times, major media organizations pressure Israel to lift Gaza reporting restrictions

The Times, major media organizations pressure Israel to lift Gaza reporting restrictions
Updated 28 July 2025

The Times, major media organizations pressure Israel to lift Gaza reporting restrictions

The Times, major media organizations pressure Israel to lift Gaza reporting restrictions
  • British newspaper becomes latest media organization to say situation for journalists is ‘deeply concerning’ amid starvation
  • On Monday, Israeli human rights organizations B’Tselem and Physicians for Human Rights accused the government of committing genocide in Gaza

LONDON: The Times and several major international news outlets renewed calls over the weekend for Israel to lift its ban on journalist access and allow humanitarian aid into Gaza, amid mounting concerns over the enclave’s deepening hunger crisis.

“Reporting from any conflict zone is a risky and brave pursuit that ultimately performs a global public service,” Philip Pan, the international editor of The Times, said in a statement on Sunday. “Adding the threat of food deprivation and even starvation to these risks is deeply concerning.”

Humanitarian organizations and global leaders have warned of Gaza’s escalating food crisis, which has led to dozens of hunger-related deaths in recent weeks.

Local Palestinian journalists, who have been reporting tirelessly since the conflict escalated 21 months ago, are also being affected by severe food shortages. Pan noted that Times reporters in Gaza “face difficulty finding food and ensuring safe freedom of movement in order to do their jobs.”

Last week, AFP, Reuters, AP, and the BBC issued a joint statement warning that their journalists in Gaza are at risk of starvation. The statement urged Israel to allow journalists to freely enter and exit the enclave and to ensure adequate food supplies are delivered.

“For many months, these independent journalists have been the world’s eyes and ears on the ground in Gaza,” the statement read. “They are now facing the same dire circumstances as those they are covering.”

In a similar move, dozens of members of the International News Safety Institute, a nonprofit press freedom group, released a statement on Friday calling on Israel to allow journalists at risk in Gaza to leave the territory, and for international reporters to be granted entry. Signatories included The Washington Post, Financial Times, and The Guardian.

“Israel must allow other journalists into Gaza,” the statement said. “Nearly two years into the war, no international media have been permitted to independently enter. As local reporters are killed, face the threat of starvation, or try to flee, the world will be systematically cut off from witnessing what is happening. This cannot be allowed to happen.”

Since the start of its military campaign in Gaza, Israel has maintained tight restrictions on press access, placing what media organizations describe as an “immense burden” on local reporters working amid chronic shortages of electricity, internet, food, and medical supplies.

Israeli authorities have consistently cited security concerns to justify the ban, arguing that opening access could endanger journalists or disrupt military operations. While a limited number of foreign journalists have been allowed into Gaza under Israeli army escort, press advocates argue such visits offer only tightly controlled and one-sided coverage.

Human rights and press freedom groups warn that the blockade on independent journalism appears to be a calculated effort to suppress the flow of information and obstruct the documentation of alleged war crimes that could be used against Israel in international legal proceedings.

Organizations including the Committee to Protect Journalists and Amnesty International have documented multiple cases of Palestinian journalists being directly targeted. These, they say, could amount to war crimes under international law.

On Monday, Israeli human rights organizations B’Tselem and Physicians for Human Rights accused the government of committing genocide in Gaza, citing repeated attacks on civilians based solely on their Palestinian identity.

Since May, CPJ has tracked the growing toll of extreme hunger on journalists in Gaza, including reports of fainting, exhaustion, cognitive impairment, and other symptoms. Medical professionals are reportedly experiencing the same conditions.

Sara Qudah, CPJ’s regional director, said Israel was “starving Gazan journalists into silence” and urged the international community to intervene. “The world must act now: protect them, feed them, and allow them to recover while other journalists step in to help report,” she said.

On Sunday, Israel announced a pause in military operations in parts of Gaza to allow the delivery of international aid amid rising global outrage. However, aid agencies said the measures fell short of addressing the escalating humanitarian emergency.


US denounces French inquiry into social media platform X, vows to defend free speech

US denounces French inquiry into social media platform X, vows to defend free speech
Updated 26 July 2025

US denounces French inquiry into social media platform X, vows to defend free speech

US denounces French inquiry into social media platform X, vows to defend free speech
  • Paris cybercrime prosecutors called for the police into billionaire Elon Musk's social network X on suspicion of foreign interference
  • “Democratic governments should allow all voices to be heard, not silence speech they dislike," US State Department responds

WASHINGTON: US officials issued a harsh condemnation Friday of France’s criminal investigation into the social network X, owned by billionaire Elon Musk, on suspicion of foreign interference.
“As part of a criminal investigation, an activist French prosecutor is requesting information on X’s proprietary algorithm and has classified X as an ‘organized crime group,’” the US State Department’s Bureau of Democracy, Human Rights and Labor wrote on their X account.
“Democratic governments should allow all voices to be heard, not silence speech they dislike. The United States will defend the free speech of all Americans against acts of foreign censorship.”
Paris cybercrime prosecutors called for the police probe July 11 to investigate suspected crimes — including manipulating and extracting data from automated systems “as part of a criminal gang.”
The social media company last week denied the allegations, calling them “politically motivated.”
X also said it had refused to comply with the prosecutor’s request to access its recommendation algorithm and real-time data.
The investigation follows two January complaints that alleged the X algorithm had been used for foreign interference in French politics.
One of the complaints came from Eric Bothorel, an MP from President Emmanuel Macron’s centrist party, who complained of “reduced diversity of voices and options” and Musk’s “personal interventions” in the platform’s management since he took it over.
X said it “categorically denies” all allegations and that the probe “is distorting French law in order to serve a political agenda and, ultimately, restrict free speech.”
Tesla and SpaceX chief Musk has raised hackles with his forays into European politics, including vocal backing for the far-right Alternative for Germany (AfD) party ahead of February legislative elections.
“Democracy is too fragile to let digital platform owners tell us what to think, who to vote for or even who to hate,” Bothorel said after the investigation was announced.