Uncovering hidden meanings with Saudi artist Lulwah Al Homoud

Uncovering hidden meanings with Saudi artist Lulwah Al Homoud
Lulwah Al Homoud's work is rooted in geometry, Arabic calligraphy, and deep spiritual reflection. (Photo credits ©2021 Omar AlBraik)
Short Url
Updated 19 July 2025

Uncovering hidden meanings with Saudi artist Lulwah Al Homoud

Uncovering hidden meanings with Saudi artist Lulwah Al Homoud
  • The Saudi artist talks spirituality, geometry, and creating a new visual language

DUBAI: Despite her love for art, Lulwah AlHomoud didn’t set out to be an artist. But last month her work — rooted in geometry, Arabic calligraphy, and deep spiritual reflection — was on display at one of Europe’s most cutting-edge digital art events.

The Saudi artist was featured at this year’s edition of The Digital Art Mile in Basel, Switzerland, (which ran alongside Art Basel) presented by the Sigg Art Foundation.

Her featured work comes from her series “The Language of Existence” — a reimagined Arabic alphabet that uses geometric patterns inspired by Islamic art.

“I created different geometric shapes assigned to each letter,” Al Homoud says. “I kind of created a new language that cannot be read, but can be felt more.”

“The Language of Existence” is a perfect representation of Al Homoud’s work in general. “I was always drawn to calligraphy and Islamic geometry — we all see these beautiful (writings) and patterns, but we don’t know the meaning behind them,” she says.

It was while pursuing her master’s in arts at London’s Central Saint Martins that Al Homoud really began to dig into that meaning, studying geometry and calligraphy inspired by Islamic art and learning how they were developed over centuries by different cultures.

Her path to that master’s was not straightforward. “I was always an artist inside — always drawing portraits and landscapes — but I wanted to have a career,” she says. “My family, especially wanted me to be a woman who has a career and who helps her society and all that.” She gained a bachelor’s degree in sociology, and — in the late Nineties — began studying visual communication design in London before moving on to her master’s.

Al Homoud began her working life curating exhibitions for Middle Eastern artists and calligraphers in London, something that helped her discover her own artistic voice.

“When I learned about the sophisticated ideas behind Islamic art and geometry, I said, ‘That’s what I want to do.’ Because I felt that it was more of a universal language and it’s also where art and science meet,” she says. “I felt I wanted to do something with meaning.

“I wasn’t thinking of exhibiting my work at all, but someone discovered my sketches and said, ‘Your work is great. You have to show it.’ And that’s where it all began,” she adds.

Despite that initial encouragement, Al Homoud says it wasn’t easy to establish herself as an artist in London in the early 2000s. Partly because people often made assumptions about her before even talking to her, based on her ethnicity and religion.

“When I did exhibitions, they would come and ask me the wrong questions — they wouldn’t look at the art and relate to it,” she says. “It took time for people to realize that artists speak a universal language. Art really brings people together, while the world (wants to impose) divisions and categorization.”

While her art may have universal appeal, it is also heavily inspired by Al Homoud’s personal beliefs.

“I (learned about) and met a lot of people in the art field who were using this calligraphy and geometry,” she says. “I feel this kind of art really reflects your spirituality more than any other, and this is the reason why Muslim artists kept doing it for all these years,” she says. “That’s why people say (that creating) it feels peaceful.”

Al Homoud is also focused on helping the next generation of the Kingdom’s artists. She has founded an art center in Riyadh called Isdar, dedicated to teaching fine art and printing and to inspiring young artists.

“I feel it’s my time now to give. I had an experience that wasn’t that easy — it’s much easier now for artists in . But you need to educate them to be good artists, not just artists,” she says. “When you come to our space, you see me as a collector, as an educator, as an artist, and as a curator. I’m hoping to have a small museum in the future as well.”

Al Homoud urges aspiring artists to be patient, and to be honest about their abilities and goals. And, most importantly, she says, “Stay humble. One of the greatest things I have learned from studying Islamic art is to be humble, no matter how successful or how big your name is.”


American bluegrass band brings musical fusion to Jeddah

US Consulate General in Jeddah recently hosted a performance by the American bluegrass band Damn Tall Buildings.
US Consulate General in Jeddah recently hosted a performance by the American bluegrass band Damn Tall Buildings.
Updated 29 September 2025

American bluegrass band brings musical fusion to Jeddah

US Consulate General in Jeddah recently hosted a performance by the American bluegrass band Damn Tall Buildings.
  • Saudi composer Majed Mohammed, who worked with the band to fuse Arabic music and bluegrass, described the experience as transformative

JEDDAH: The US Consulate General in Jeddah, in collaboration with Hayy Jameel, recently hosted a performance by the American bluegrass band Damn Tall Buildings at Hayy Jameel.

As part of their cultural program in , the band delivered a fresh and dynamic interpretation of the traditional genre, blending folk sounds with a contemporary energy that resonated with the audience.

Saudi composer Majed Mohammed, who worked with the band to fuse Arabic music and bluegrass, described the experience as transformative.

“Collaboration is essential, and it is truly amazing. Experiences like this, where Arabic music connects with other cultures, help share our art with the community and broaden our understanding,” he said.

“For me as a composer, working with them has been inspiring and has pushed me to explore new creative directions.”

The band members shared their perspectives on the collaboration, highlighting how their music and Arabic traditions complemented each other.

Max Capistran, who plays guitar, banjo and vocals, explained that their set was a mixture of original compositions inspired by American blues, folk and bluegrass, alongside traditional bluegrass pieces and creative takes on popular songs such as Linda Ronstadt’s “Blue Bayou.”

He added that for every international performance, they aim to learn a piece of music from the host country.

“This time, we were recommended Nancy Ajram’s ‘Leilah Law Bagi Leilah,’ and now we can’t stop singing it,” he said.

Sasha Dubyk, upright bass and vocals, noted the shared spirit between the two musical worlds.

“Arabic music and bluegrass share the same heart and soul, with traditions rooted in instrumentation and emotion.

“Even with short rehearsals, the music came together naturally. It’s the power of music connecting across cultures.”

Avery Ballotta, violinist and vocalist, reflected on the role of tradition in shaping the collaboration.

“Bluegrass, originating from the mountains of Appalachia, is passed down by ear, in a familial and community-based way. This oral tradition informs how we write and perform music, and blending it with Arabic melodies created something new and vibrant.”

Capistran also highlighted the impact on younger audiences: “The kids were curious and excited, asking about how long we’ve been playing and how we bring music together. It’s inspiring to see two very different cultures merge instantly through music, creating a powerful shared experience,” Dubyk added.

“Food, music, and art play a crucial role in building bridges. Music touches everyone, no matter who or where they are. People have been incredibly friendly, attempting to speak Arabic and share their culture with us. Music is a universal language, and playing together allowed us to connect instantly with local musicians,” Capistran said.

Eiman Elnaiem, public programs manager at Art Jameel, highlighted the importance of such collaborations.

“Hayy Sounds is designed to foster cross-cultural exchange. The Brooklyn-based Damn Tall Buildings and Majed Mohammed blended jazz, bluegrass, blues, folk and classic Arabic songs, taking audiences on a journey full of energy, soul and passion.

“Watching them discover common ground proved that distance, language and expression cannot limit the universality of music. The reception from the crowd, especially children, was magical.

“Art Jameel continues to support artists from the region and beyond to grow, learn and create meaningful connections through music.”

Zaina Ali, attending the show with her children, said: “We enjoyed it immensely and experienced the music like never before.

“The energy, talent and passion of the performers were truly inspiring. My children were so excited that by the end they were asking the band countless questions, taking pictures and even talking about learning to play music themselves.”


‘WICKED’ musical heads to

‘WICKED’ musical heads to
Updated 29 September 2025

‘WICKED’ musical heads to

‘WICKED’ musical heads to

DUBAI: The musical “WICKED” is heading to this December, with the Royal Commission for Riyadh City and Broadway Entertainment Group announcing a run of the popular show from Dec. 3-20 in Riyadh.

The event will be staged at the King Fahad Cultural Center, from where the iconic musical will launch a Gulf tour.

Billed as one of the most popular musicals ever staged, various productions of “WICKED” have been watched by 65 million audience members across 130 cities in 25 countries. This new production features 100 performers, crew, and orchestra members, 350 costumes, and the ever popular musical numbers “Defying Gravity,” “Popular,” and “For Good.”

Inspired by the classic story “The Wizard of Oz,” the musical is set in a hidden fairyland called Oz. “It’s the story of two remarkable young women — one, misunderstood but brilliantly talented and born with emerald-green skin; the other, beautiful, ambitious, and admired. What begins as an unlikely friendship soon becomes a riveting rivalry that shapes their destinies as Glinda the Good and the Wicked Witch of the West,” the show’s logline reads.

“This new production brings its own vitality and creativity, while continuing to tell our story of friendship, love, and having the courage to be true to yourself and stand up for what you believe in,” Stephen Schwartz, the musical’s composer and lyricist, said in a released statement.

In 2024, “Wicked” was adapted into a Hollywood film starring Cynthia Erivo and Ariana Grande in the lead roles. Directed by Jon M. Chu, the film went on to win two Academy Awards.

 


Renowned regional models star in Doja Cat’s latest music video

Renowned regional models star in Doja Cat’s latest music video
Updated 28 September 2025

Renowned regional models star in Doja Cat’s latest music video

Renowned regional models star in Doja Cat’s latest music video

DUBAI: US rapper and singer Doja Cat released a music video for her latest single “Gorgeous” over the weekend that featured a lineup of sought-after models.

Dutch Moroccan Egyptian model Imaan Hammam joins Mona Tougaard — who has Turkish, Somali and Ethiopian roots — and US Somali star Ugbad Abdi alongside other fashion heavyweights, with the cast rounded out by Alex Consani, Anok Yai, Irina Shayk, Yseult, Paloma Elsesser, Amelia Gray Hamlin, Alex Wek, Karen Elson and Sora Choi.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Doja Cat, whose real name is Amala Ratna Zandile Dlamini, also cast her mother, Deborah Sawyer, in the video, which recreates stereotypical makeup adverts from the 1980s and features models with bouffant hairstyles posing with lip gloss cases and mascara wands.

“Gorgeous” is the latest single from the singer’s recently released fifth album, “Vie,” which takes a detour into 1980s’-themed music. Rolling Stone magazine described the 15-strong track list as “an album full of pastels and neon and mega-cheese sax solos.”

On Saturday, Hammam took to Instagram to share a behind-the-scenes video taken during the shoot, where she is seen having her makeup applied before joining Doja Cat on set. It is not the first time the 28-year-old model has starred in a music video — in 2024, she featured in a video for “Imaan” by Sudanese Canadian poet, singer and songwriter Mustafa Ahmed, known as Mustafa.

The model is known for her love of music, art and culture and launched her archival project, Ayni, in February. The platform highlights significant contributions to Arab film, art, music and literature.

“Meet Ayni (@ayni.vault), an archive dedicated to the preservation and promotion of Arab artistic expression through ‘my eyes’,” Hammam wrote on Instagram at the time of the launch.

“Follow along as I highlight some of the most significant contributions to Arab film, art, music, and literature — both old and new — and celebrate the talented artists behind them. This project holds such a special place in my heart, and I hope you enjoy it just as much as I enjoy curating it.”

 


Franco-Tunisian duo bring smash hit burgers from Paris to Dubai

Franco-Tunisian duo bring smash hit burgers from Paris to Dubai
Updated 29 September 2025

Franco-Tunisian duo bring smash hit burgers from Paris to Dubai

Franco-Tunisian duo bring smash hit burgers from Paris to Dubai

Friends-turned-business partners Majed Mansour and Wissem Ben Ammar built Junk Burger on a simple premise developed during the pandemic: Strip the burger back to essentials. 

Involved in the restaurant industry since 2013, the Franco-Tunisian duo took the plunge and opened their own burger joint after experimenting with food during COVID-19.

Junk opened in Paris in 2021 and, following success there, the brand expanded into 17 locations across France and the UK — including a central London outpost that went viral on social media this summer. Now, the first branch in this region has opened in Dubai.

Mansour and Ben Ammar said the secret to their burgers was simplicity and consistency.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

“We focused on quality, flavor, consistency and a clear identity,” they told Arab News. “We never tried to please everyone; our goal was simply to deliver direct, unapologetic pleasure — the experience of a perfectly executed smash burger.”

In Dubai’s busy food scene, Mansour and Ben Ammar said Junk was able to stand out due to its unique and focused menu.

“At Junk, there aren’t dozens of options: just one burger, available in different patty sizes, with fries and our signature panko. This focus allows us to guarantee unmatched consistency and quality,” they explained. 

“Dubai is one of the most exciting, vibrant and ambitious food destinations in the world. It’s a city that embraces bold concepts, attracts people from everywhere and rewards ideas that dare to stand out.”

The two have plans to expand Junk further in the region, with their eyes on Riyadh, Abu Dhabi and Doha.

In addition to their burger emporium, they also co-founded Puffy, a cookie spot that aims to satisfy the sweet tooth.

“Puffy was born from the desire to offer something comforting and unique — big, gooey cookies paired with great coffee; a warm, generous experience,” they said.


Samar Maakaroun on creating brands in a multilingual, multicultural world

Samar Maakaroun on creating brands in a multilingual, multicultural world
Updated 28 September 2025

Samar Maakaroun on creating brands in a multilingual, multicultural world

Samar Maakaroun on creating brands in a multilingual, multicultural world

DUBAI: British Lebanese typography designer and creative director Samar Maakaroun is known for her multilingual approach to design.

This week, Maakaroun is speaking at the Innovation by Design Summit in Doha, hosted by sustainable property developer Msheireb Properties.

Maakaroun, the founder of design agency Right to Left, and her team were the minds behind the brand identity of last week’s seminal Together for Palestine charity concert in London.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

On the night, celebrities from around the world gathered to raise funds for Palestinian-led organizations including Taawon, the Palestine Children’s Relief Fund and the Palestine Medical Relief Service.

“I couldn't approach this with like, ‘OK, I'm going to, you know, do something super slick,’ because it’s just not right,” she said, noting that when it came to designing posters for the event “this is not about who’s singing on that day … this is about making space for people to feel safe.”

The agency eventually settled on a powerful poster that featured negative space.

“Just black and white, cheap to print, maximizing fundraising efforts and sort of saying that this is a time to create space. Everybody feels very strongly about this so the white space was used to hold people’s feelings and emotions on this.”

Maakaroun, who is fluent in three languages, is also a partner at leading international design firm Pentagram, which was founded in 1972.

“I have come across projects that sort of have a foot in the Arab world, a foot in the Latin word, English or French,” Maakaroun said of her 20-year career.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

“The issue when you have a second language is typically what people do in the GCC, is they create an English version, an Arabic version, and the bilingual version. What that means is you end up with three faces for one brand — so that’s not efficient,” she said.

“For me it’s important to actually create brands that represent  this hybridity in people,” she said.

“The purpose in every project that I do is to end up with one mark because that’s more efficient, that’s ownable and that is more memorable,” she added, referring to a “mark,” or one of three types of brands or logos found in brand identity creation.

Working from a dual perspective is a key part of her creation and ideation process — “typically some GCC clients come to the UK to do a brand identity, they work with a company that’s only English-speaking people, start designing (in) English and then the Arabic version ends up being a translation of the concept that perhaps works in English, (but) doesn’t work in Arabic, (because) the letters are completely different,” she said.

Maakaroun counts coining the first integrated destination brand for Dubai with M&C Saatchi in 2015 as part of her portfolio of projects in the Gulf region. She also launched Apple’s brand in Arabic across digital, retail and print in 2017 and was part of the process of launching ’s Diriyah City brand in 2019.

“When we create brand identities, we’re telling stories about who we are as people and what matters to us and what represents us … and for me, the key driver in my work is about representation.”

It is perhaps fitting then that Maakaroun took to the stage in Doha to discuss “The Language of Identity,” where she discussed what it means to work across several languages and cultures in her practice.