DUBAI: Dutch Moroccan Egyptian model Imaan Hammam touched down in Cairo this week for an undisclosed photoshoot and shared highlights from the trip on social media, set to music by the late Egyptian singer Abdel Halim Hafiz.
Posting to her 1.7 million Instagram followers, Hammam offered a visual diary of her stay, capturing a mix of street scenes, style moments and local ambiance.
The carousel opened with a mirror selfie in an elevator, where she wears a high-waisted printed maxi skirt paired with a black fitted top. In another shot, she appears in a more laid-back look featuring camouflage trousers, a white tank top, a grey hoodie and yellow sneakers.
She also shared a short video that captures her tuk-tuk ride through a narrow alley, followed by snapshots of Cairo’s street life, including a local bookstore and a rooftop view of a mosque at sunset.
Hammam’s Cairo visit reflects a growing interest in reconnecting with her roots, something that also drives her latest passion project, Ayni.
Launched earlier this year, Ayni is an archival platform dedicated to preserving and celebrating Arab artistic expression through Hammam’s perspective.
In a video she shared on the Ayni’s Instagram account, she said: “For me, its always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.”
She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”
Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Hammam has appeared on the runway for leading fashion houses such as Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few, and starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and others.
