Gigi Hadid’s latest cashmere launch inspired by New York

Gigi Hadid’s latest cashmere launch inspired by New York
Gigi Hadid lives in New York, a city that inspired her latest collection under cashmere brand Guest in Residence. (Instagram)
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Updated 21 June 2025

Gigi Hadid’s latest cashmere launch inspired by New York

Gigi Hadid’s latest cashmere launch inspired by New York

DUBAI:US Palestinian Dutch supermodel and brand founder Gigi Hadidhas released her latest collection — and a new summer campaign — under her cashmere label Guest in Residence.

The new line was inspired by New York, according to Hadid, who founded her brand in 2022.

“I’m endlessly inspired by New York City — a place I’ve called home for many years — and the notion that we’re all guests here. For our collection, we embrace the great duality every New Yorker faces in Summer: the thrill of a busy day in the city, paired with the urge to hop in a car with friends and escape to somewhere quiet and laid-back. No matter where you find yourself, our cashmere pieces embrace a spirit of timelessness that always works,” Hadid is quoted as saying on the Guest in Residence Instagram page.

The launch was complemented by a video campaign shared on social media, in which Hadid is joined by fellow models as they explore New York in the summer.

Paolo Santosuosso acted as the campaign’s art director, while the looks were styled by Elizabeth Fraser-Bell.

Hadid launched her clothing label, which features soft, colorful knitwear, in September 2022.

“Over the last handful of years, I didn’t want to be backed into starting my own line just because there was an offer on the table or a deal to be made,” she wrote to her followers on Instagram at the time.

“The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,” she added.

“I believe that because of its sustainable qualities — natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible.”

Celebrities including Blake Lively, Ryan Reynolds, Taylor Swift and Bradley Cooper have been spotted wearing the label’s designs.

In June, Hadid also unveiled a new campaign with Brazilian footwear brand Havaianas.

The model, who launched a line with the flip flop label, starred in a vintage-inspired series of photographs. In the shots, she shows off slippers from her collection with the brand and is seen wearing retro outfits on a beach.


Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head
Updated 35 sec ago

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head
  • Move comes as Grand Egyptian Museum in Cairo opens to the public
  • Zahi Hawass, Egyptologist and former minister of antiquities, starts petition to return Rosetta Stone, plus items from Paris and Berlin

LONDON: Campaigners in Egypt have demanded the return of artefacts held in Europe after the opening of the Grand Egyptian Museum in Cairo.

It comes as Dick Schoof, the outgoing prime minister of the Netherlands, announced that a 3,500-year-old stone head from the dynasty of Thutmose III would be returned to Egypt during a summit with President Abdel Fattah El-Sisi in Cairo on Sunday.

The handover, to take place later this year under the 1970 UNESCO Convention, comes after the item was seized in Maastricht at an art fair in 2022.

Items including the Rosetta Stone at the British Museum in London are among the most important in both Egyptian and world ancient history, and Zahi Hawass, Egyptologist and former minister of antiquities, launched a movement to pressure international governments into returning them in 2010.

As well as the Rosetta Stone, Hawass’ campaign also seeks the repatriation of a bust of Nefertiti from the Neues Museum in Berlin, and the Dendera Zodiac in the Louvre.

It was derailed by political upheaval caused by the Arab Spring in 2011, but Hawass now believed the tide is turning.

“In the past, they said your museums weren’t qualified,” Hawass told The Times. “Now we’ve built more than 22 museums to the highest standards — some more modern than those in America or Europe.”

Egypt banned the export of all historic items in 1983, but illegal digging and black market sales remain widespread and lucrative.

“They dig destructively, interested only in what they can carry,” said Monica Hanna, dean of Egypt’s Arab Academy for Science and Technology. 

Hanna, who founded the Repatriate Rashid campaign to return the 18 artefacts taken in the Rosetta Stone export in 1801, said the decision of the Dutch government may “encourage those who want to do the right thing to do it.”

She added that Western museums could no longer guarantee the security of items, saying: “What about the recent theft from the Louvre, the 2,000 items stolen from the British Museum last year, or environmental activists pouring oil on Egyptian artefacts in Germany?”

Hanna added: “We don’t want every Egyptian artefact abroad. We want those essential to Egypt’s narrative.”

Hawass now plans to submit an official document petitioning for the return of artefacts after receiving 1 million signatures, with campaigners across Egypt’s major museums to ask visitors to sign up.

“This concerns the international community — the Egyptian people I represent, supported by the government and the president himself,” Hawass said.

Egypt has gone to great lengths to track down stolen items in the past few years, securing the return of over 5,000 since 2020, including 114 from the US and 91 from France. In 2019, a gilded coffin of Nedjemankh was returned after an investigation found export licenses were forged during its sale to the Metropolitan Museum of Art in New York for $4 million in 2011. 

The Rosetta Stone, taken by British forces to London in 1802 after its discovery by French soldiers in 1799, dates from 196 B.C. and features ancient Egyptian hieroglyphs, as well as Demotic and Greek script. It was key to deciphering the ancient Egyptian language after it was translated by Jean-Francois Champollion in 1822.