Designer Alina Anwar takes over Times Square

Designer Alina Anwar takes over Times Square
The billboard featured Anwar wearing a red sequined skirt from her own collection. (Supplied)
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Updated 17 June 2025

Designer Alina Anwar takes over Times Square

Designer Alina Anwar takes over Times Square

DUBAI: Dubai-based designer Alina Anwar, founder of Alina Anwar Couture, this week appeared on a digital billboard in Times Square, New York.

Well known for dressing celebrities in Hollywood and Bollywood, including Mariah Carey, Toni Braxton, Kareena Kapoor and Idina Menzel, Anwar has expanded her reach internationally with her gowns and suits.

The billboard featured Anwar, who is famous for her structured silhouettes and feminine designs, wearing a red sequined skirt from her own collection, accompanied by her brand’s statement: “My aim is to empower women through powerful dressing and to set them on a path of personal freedom and possibilities.”

In a statement she said: “I created this brand to empower women, to make them feel confident, unstoppable and seen. To have that vision now broadcast in Times Square is surreal, but it’s also just the beginning.”

Anwar’s brand is a luxury eveningwear label that creates gowns and tea-length dresses using contemporary couture techniques and French finishing. The brand’s pieces feature fine fabrics and detailed tailoring, and are made in the UAE.

In 2019, her work gained global attention when US singer Mariah Carey wore one of her designs in a remake of the “All I Want for Christmas Is You” music video, released to mark the song’s 25th anniversary. Carey wore a pine green, fully sequined, long-sleeved cocktail dress with a scooped neckline, designed by Anwar.

“I hope to see more and more Hollywood stars wear my brand and as a Dubai-based fashion label, I am so overwhelmed by the trust that they are giving me. I am here to advocate UAE-made products (that) are world-class,” Anwar said at the time.

Anwar is not the only regional figure to appear on a Times Square billboard.

Several Arab artists have featured in recent years.

Egyptian singer Amr Diab became the first Arab musical artist to appear on a Spotify billboard in Times Square in 2019.

Since then, others have followed, including Palestinian-Chilean singer Elyanna, who was featured in December as part of Spotify Arabia’s “EQUAL” campaign spotlighting female artists from the region.


Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head
Updated 35 sec ago

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head
  • Move comes as Grand Egyptian Museum in Cairo opens to the public
  • Zahi Hawass, Egyptologist and former minister of antiquities, starts petition to return Rosetta Stone, plus items from Paris and Berlin

LONDON: Campaigners in Egypt have demanded the return of artefacts held in Europe after the opening of the Grand Egyptian Museum in Cairo.

It comes as Dick Schoof, the outgoing prime minister of the Netherlands, announced that a 3,500-year-old stone head from the dynasty of Thutmose III would be returned to Egypt during a summit with President Abdel Fattah El-Sisi in Cairo on Sunday.

The handover, to take place later this year under the 1970 UNESCO Convention, comes after the item was seized in Maastricht at an art fair in 2022.

Items including the Rosetta Stone at the British Museum in London are among the most important in both Egyptian and world ancient history, and Zahi Hawass, Egyptologist and former minister of antiquities, launched a movement to pressure international governments into returning them in 2010.

As well as the Rosetta Stone, Hawass’ campaign also seeks the repatriation of a bust of Nefertiti from the Neues Museum in Berlin, and the Dendera Zodiac in the Louvre.

It was derailed by political upheaval caused by the Arab Spring in 2011, but Hawass now believed the tide is turning.

“In the past, they said your museums weren’t qualified,” Hawass told The Times. “Now we’ve built more than 22 museums to the highest standards — some more modern than those in America or Europe.”

Egypt banned the export of all historic items in 1983, but illegal digging and black market sales remain widespread and lucrative.

“They dig destructively, interested only in what they can carry,” said Monica Hanna, dean of Egypt’s Arab Academy for Science and Technology. 

Hanna, who founded the Repatriate Rashid campaign to return the 18 artefacts taken in the Rosetta Stone export in 1801, said the decision of the Dutch government may “encourage those who want to do the right thing to do it.”

She added that Western museums could no longer guarantee the security of items, saying: “What about the recent theft from the Louvre, the 2,000 items stolen from the British Museum last year, or environmental activists pouring oil on Egyptian artefacts in Germany?”

Hanna added: “We don’t want every Egyptian artefact abroad. We want those essential to Egypt’s narrative.”

Hawass now plans to submit an official document petitioning for the return of artefacts after receiving 1 million signatures, with campaigners across Egypt’s major museums to ask visitors to sign up.

“This concerns the international community — the Egyptian people I represent, supported by the government and the president himself,” Hawass said.

Egypt has gone to great lengths to track down stolen items in the past few years, securing the return of over 5,000 since 2020, including 114 from the US and 91 from France. In 2019, a gilded coffin of Nedjemankh was returned after an investigation found export licenses were forged during its sale to the Metropolitan Museum of Art in New York for $4 million in 2011. 

The Rosetta Stone, taken by British forces to London in 1802 after its discovery by French soldiers in 1799, dates from 196 B.C. and features ancient Egyptian hieroglyphs, as well as Demotic and Greek script. It was key to deciphering the ancient Egyptian language after it was translated by Jean-Francois Champollion in 1822.