Huda Kattan reclaims full ownership of Huda Beauty

Huda Kattan reclaims full ownership of Huda Beauty
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Updated 03 June 2025

Huda Kattan reclaims full ownership of Huda Beauty

Huda Kattan reclaims full ownership of Huda Beauty

DUBAI: Huda Kattan announced on Tuesday that she regained full ownership of Huda Beauty, the brand she founded in 2013, following the end of an eight-year partnership with private equity firm TSG Consumer Partners.

In 2017, TSG acquired a minority stake in Huda Beauty. As of 2025, Kattan has bought back that equity, making the brand fully independent once again and one of the few major beauty companies that is 100 percent founder-owned.

“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

Kattan, who serves as founder and co-CEO, now leads the company alongside her husband Christopher Goncalo, also co-CEO, and her sister Alya Kattan, who oversees social strategy.

Kattan is recognized as a Fortune 40 Under 40 honoree, one of Forbes’ Self-Made Women in the US, and one of Forbes’ 100 Most Powerful Businesswomen in the Middle East, as well as a TIME100 Impact Awards recipient and one of TIME’s 25 Most Influential People on the Internet.

Her brand is known for a number of cult-favorite products, including the Easy Routine trio — Easy Primer, Easy Blur and Easy Bake Setting Powder.

The brand has also received industry recognition for its product quality and innovation, earning accolades such as the Allure Best of Beauty Award, Elle Beauty Award and Cosmopolitan Beauty Award.

Just last week, the brand was ranked the world’s most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index.

The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility.

The brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty.

The brand also topped Cosmetify’s list in 2019 and 2020.

In 2018, the company was valued at more than $1 billion by Forbes.


Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head
Updated 35 sec ago

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head

Egypt campaigners demand artefact returns after Dutch govt agrees to send back 3,500-year-old stone head
  • Move comes as Grand Egyptian Museum in Cairo opens to the public
  • Zahi Hawass, Egyptologist and former minister of antiquities, starts petition to return Rosetta Stone, plus items from Paris and Berlin

LONDON: Campaigners in Egypt have demanded the return of artefacts held in Europe after the opening of the Grand Egyptian Museum in Cairo.

It comes as Dick Schoof, the outgoing prime minister of the Netherlands, announced that a 3,500-year-old stone head from the dynasty of Thutmose III would be returned to Egypt during a summit with President Abdel Fattah El-Sisi in Cairo on Sunday.

The handover, to take place later this year under the 1970 UNESCO Convention, comes after the item was seized in Maastricht at an art fair in 2022.

Items including the Rosetta Stone at the British Museum in London are among the most important in both Egyptian and world ancient history, and Zahi Hawass, Egyptologist and former minister of antiquities, launched a movement to pressure international governments into returning them in 2010.

As well as the Rosetta Stone, Hawass’ campaign also seeks the repatriation of a bust of Nefertiti from the Neues Museum in Berlin, and the Dendera Zodiac in the Louvre.

It was derailed by political upheaval caused by the Arab Spring in 2011, but Hawass now believed the tide is turning.

“In the past, they said your museums weren’t qualified,” Hawass told The Times. “Now we’ve built more than 22 museums to the highest standards — some more modern than those in America or Europe.”

Egypt banned the export of all historic items in 1983, but illegal digging and black market sales remain widespread and lucrative.

“They dig destructively, interested only in what they can carry,” said Monica Hanna, dean of Egypt’s Arab Academy for Science and Technology. 

Hanna, who founded the Repatriate Rashid campaign to return the 18 artefacts taken in the Rosetta Stone export in 1801, said the decision of the Dutch government may “encourage those who want to do the right thing to do it.”

She added that Western museums could no longer guarantee the security of items, saying: “What about the recent theft from the Louvre, the 2,000 items stolen from the British Museum last year, or environmental activists pouring oil on Egyptian artefacts in Germany?”

Hanna added: “We don’t want every Egyptian artefact abroad. We want those essential to Egypt’s narrative.”

Hawass now plans to submit an official document petitioning for the return of artefacts after receiving 1 million signatures, with campaigners across Egypt’s major museums to ask visitors to sign up.

“This concerns the international community — the Egyptian people I represent, supported by the government and the president himself,” Hawass said.

Egypt has gone to great lengths to track down stolen items in the past few years, securing the return of over 5,000 since 2020, including 114 from the US and 91 from France. In 2019, a gilded coffin of Nedjemankh was returned after an investigation found export licenses were forged during its sale to the Metropolitan Museum of Art in New York for $4 million in 2011. 

The Rosetta Stone, taken by British forces to London in 1802 after its discovery by French soldiers in 1799, dates from 196 B.C. and features ancient Egyptian hieroglyphs, as well as Demotic and Greek script. It was key to deciphering the ancient Egyptian language after it was translated by Jean-Francois Champollion in 1822.