Royal Commission for AlUla, Smithsonian collaboration

Royal Commission for AlUla, Smithsonian collaboration
Experts will conduct joint initiatives in art conservation, historic research, archaeological exploration, and scientific analysis. (SPA)
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Updated 15 May 2025

Royal Commission for AlUla, Smithsonian collaboration

Royal Commission for AlUla, Smithsonian collaboration
  • The agreement supports the commission’s vision to transform AlUla into a world-class heritage destination and economic hub

MADINAH: The Smithsonian’s National Museum of Asian Art, and the Royal Commission for AlUla have formalized a collaboration agreement to enhance cultural exchange and establish a framework to broaden global understanding of northern Arabia’s ancient civilizations and cultural legacy.

The agreement supports the commission’s vision to transform AlUla into a world-class heritage destination and economic hub. Rooted in mutual dedication to cultural preservation and celebration, the collaboration will unlock new research opportunities and deepen insights into ancient Kingdom artistry, with special focus on the Dadanite civilization.

Experts will conduct joint initiatives in art conservation, historic research, archaeological exploration, and scientific analysis. The institutions will collaborate on exhibitions and artifact exchanges, bringing cultural treasures to international audiences.

Professional development programs covering exhibition curation, research methodologies, narrative development, and museum operations will enhance expertise among staff at AlUla’s museums and the Smithsonian.


New program to spark creativity and innovation

New program to spark creativity and innovation
Updated 04 November 2025

New program to spark creativity and innovation

New program to spark creativity and innovation
  • It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals

RIYADH: The General Entertainment Authority has launched the “Entertainment Innovations” program to boost creativity and innovation in ’s entertainment sector.

Aimed at empowering talent and entrepreneurs, the program helps develop solutions that enhance sector growth and global competitiveness, the Saudi Press Agency reported on Tuesday.

Registration is now open for the program. More than 100 participants will form diverse teams supported by mentors and industry experts, the SPA added.

The program includes several phases: registration via the authority’s website, screening and team selection for a virtual bootcamp, and a three-day challenge culminating in final presentations before judges, where winners will be honored.

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies, the SPA added.

It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals and foster collaboration among creators, investors, and experts.

The program targets three goals: promoting innovation in entertainment, attracting specialized talent in technology, design, and entrepreneurship, and expanding the pool of young creatives in the sector.

In total, SR300,000 ($80,000) in prizes and support packages worth more than $1 million will be awarded to the top three winners.