Celebrations should be about love, not consumption

Celebrations should be about love, not consumption

Celebrations should be about love, not consumption
People visit a Christmas market in Souk Madinat Jumeirah in Dubai on Dec. 22, 2024. (AFP)
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We have all heard the term “Hallmark Holidays,” referring to holidays such as Mother’s Day or Valentine’s Day, which were designed to sell cards and flowers. Or perhaps we’ve heard how Coca-Cola popularized the modern image of Santa Claus in the 1930s to sell more sodas. There are so many new holidays to celebrate today, and almost all of them are driven by commercial interests. 

Just look at the global expansion of Halloween, Black Friday sales, or even the appropriation of events such as Earth Day or Pride Month by commercial brands with the sole goal of increasing sales. 

The adverse consequences of the monetization of holidays are at least twofold. Not only does the proliferation of holidays and spending obligations reduce the meaning of real celebrations, but it also encourages a tremendous amount of waste and unnecessary consumption.

If I try to remember every birthday in my extended family and circle of friends, I would spend most of the year writing cards and buying gifts. This would also diminish the true meaning and significance of those moments — for both me and the people I’m giving to. We should never put a price on relationships in this way. Celebrations should be about love, sincerity and appreciation.

Not only does the proliferation of holidays and spending obligations reduce the meaning of real celebrations, but it also encourages a tremendous amount of waste.

Hassan bin Youssef Yassin

Moreover, we are constantly looking for ways to help preserve our environment, and this is one of many areas where we can make an impactful start. By choosing not to allow corporations, media and advertising to shape our spending and behavior, we can significantly reduce waste and needless consumption. It doesn’t matter where we start; it matters that we start. 

When it comes to the environment and sustainability, I often look to the animal world for inspiration, as they have several hundred million years more experience than us. I cannot see any monkeys or elephants sending cards, ordering bouquets or mailing a banana to affirm their relationships. Nothing is wasted in the animal world, and social bonds are affirmed through actual care and attention. 

There is much we can learn from our cousins in the animal world, who, despite having been around for tens or even hundreds of millions of years, have never imperiled the planet we all share.

What I am trying to say is that we must all start somewhere. Even if the commercialization of holidays doesn’t seem like the most critical battleground in protecting our environment, it is one of many legitimate starting points to begin making a difference. 

By doing so, we can implement some discipline to reduce waste and overconsumption. We have to start somewhere.

•&Բ;Hassan bin Youssef Yassin worked closely with Saudi petroleum ministers Abdullah Tariki and Ahmed Zaki Yamani from 1959 to 1967. He headed the Saudi Information Office in Washington from 1972 to 1981 and served with the Arab League observer delegation to the UN from 1981 to 1983.

 

Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

Massive French wildfire contained but ‘not under control’

Massive French wildfire contained but ‘not under control’
Updated 15 min 54 sec ago

Massive French wildfire contained but ‘not under control’

Massive French wildfire contained but ‘not under control’
  • Fire near the Mediterranean coast has ravaged a vast area of the southern Aude department at the peak of the summer tourist season
  • The blaze – the largest in at least 50 years – tore through 16,000 hectares of vegetation, disaster officials said

DURBAN-CORBIERES, France: French firefighters said Saturday that the country’s biggest wildfire in at least half a century was contained but would not be brought under control before Sunday evening.

The fire near the Mediterranean coast has ravaged a vast area of the southern Aude department at the peak of the summer tourist season, killing one person and injuring several others.

“The fire is contained but ... until Sunday evening the fire will not be under control,” said Christophe Magny, chief of the region’s firefighter unit.

Authorities warned that Sunday’s forecasted hot, dry winds – similar to those when the fire began – and a heatwave alert with temperatures around 40 degrees Celsius would keep the some 1,400 firefighters mobilized on high alert.

“The firefighters will do their utmost before the return of the tramontane” this weekend, the president of the Aude departmental council, Helene Sandragne, said, referring to a northerly wind that regularly blows through the area.

The blaze – the largest in at least 50 years – tore through 16,000 hectares of vegetation, disaster officials said, revising an earlier estimate of 17,000 hectares.

About 2,000 people were evacuated, though local authorities allowed them to return home on Friday evening.

In Saint-Laurent-de-la-Cabrerisse, a 65-year-old woman was found dead Wednesday in her home, which was devastated by flames.

Authorities said one resident suffered serious burns and four others were slightly injured, while 19 firefighters were hurt, including one with a head injury.

Experts say European countries are becoming ever more vulnerable to such disasters due to intensifying summer heatwaves linked to global warming.


As temperatures touch 50C, Dubai runners turn to indoor marathon

As temperatures touch 50C, Dubai runners turn to indoor marathon
Updated 25 min 7 sec ago

As temperatures touch 50C, Dubai runners turn to indoor marathon

As temperatures touch 50C, Dubai runners turn to indoor marathon
  • Early on Saturday, as temperatures soared outside, a sprawling shopping center in Dubai echoed to the squeak of sneakers as hundreds of people joined “Mallathon” — an indoor, air-conditioned race

DUBAI: Early on Saturday, as temperatures soared outside, a sprawling shopping center in Dubai echoed to the squeak of sneakers as hundreds of people joined “Mallathon” — an indoor, air-conditioned race.
The government-backed initiative aims to encourage exercise during August, often the United Arab Emirates’ hottest month, and make use of Dubai’s giant malls which are otherwise empty at that time.
Running outside during summer in the Gulf, one of the world’s hottest regions where temperatures sometimes top 50C, is unpleasant and even unsafe for many.
“If you run outside, it’s not healthy at all because temperatures are around 40C to 50C,” said one runner who gave his name as Rai, his platinum-blond hair pulled back with a headband.
Participants wearing “Dubai Mallathon” T-shirts and sports gear ran and walked past closed stores along vacant, marbled halls that were set to be teeming with shoppers hours later.
Throughout August, nine of the city’s shopping centers — including the cavernous Dubai Mall, one of the world’s biggest — are open daily for runners and walkers from 7am-10am.
On weekends, runners can enter organized 10km, 5km or 2.5km races at designated malls, complete with podium presentations and prizes.
During Saturday’s race at the City Center Mirdif mall, two robots buzzed around the participants, who paused to take selfies with them.
Others waited in line to use electric bikes that powered blenders to make healthy smoothies.
Mallathon is backed by Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, 42, whose public profile projects him as an exemplar of active living.
It is one of a number of attempts to steer Dubai’s car-loving, mall-rat population toward exercise, including the 30x30 challenge, where residents are encouraged to exercise 30 minutes a day for a month.
Obesity rates in the energy-rich Gulf country regularly top global charts.
A study published by The Lancet in March predicted a staggering 94 percent of UAE males would be overweight or obese by 2050 — the highest in the world.
Partly to blame is the furnace-like heat that ravages the region for several months a year, and is steadily growing more intense.
The UAE had its hottest April on record this year, and then breached its May high two days in a row. On August 1, temperatures reached 51.8C, just shy of the national record of 52C.
Menna, a 36-year-old Egyptian who has lived in Dubai for 15 years, said there was “no way” she would exercise outside in the summer.
But in the mall, “we have air-conditioning, first aid, water... there’s everything that you need.”
“It motivates you more when other people are doing it too,” she added.
Fouzeya Faridoon, head of social activities at Dubai Sports Council, said more than 500 people had signed up for Saturday’s event, which was free.
“The idea is to encourage people to exercise, especially walking and running, even in the summer,” she told AFP.
Children, men, women and at least one person with a disability were among the participants who collected a medal and a bag of freebies at the finish line.
Zamani, a Sri Lankan tourist, was one of the runners, along with her young children.
“I like the energy, everybody is all geared up,” the 46-year-old said.
“It’s very modern and chic.”


Pakistani forces kill 47 ‘Indian-sponsored militants’ in two-day engagements in southwest — military

Pakistani forces kill 47 ‘Indian-sponsored militants’ in two-day engagements in southwest — military
Updated 28 min 48 sec ago

Pakistani forces kill 47 ‘Indian-sponsored militants’ in two-day engagements in southwest — military

Pakistani forces kill 47 ‘Indian-sponsored militants’ in two-day engagements in southwest — military
  • The deceased militants belonged to the Tehreek-e-Taliban Pakistan, primarily active in Pakistan’s northwest
  • Islamabad has frequently a surge in militancy on India and Afghanistan, New Delhi and Kabul deny the allegation

ISLAMABAD: Pakistani security forces have killed 47 “Indian-sponsored militants” belonging to the Tehreek-e-Taliban Pakistan (TTP) near the country’s border with Afghanistan in the restive Balochistan province, the Pakistani military said on Saturday.

Pakistani forces engaged and killed 33 militants while attempting to infiltrate the border in Sambaza area of Balochistan’s Zhob district on August 7-8, according to the Inter-Services Public Relations (ISPR), the military’s media wing.

The military, following the successful engagements, conducted a sanitization operation on the night August 8-9 in surrounding areas of Sambaza along Pakistan-Afghanistan border and neutralized 14 more “Indian-sponsored khwarij [militants].”

In recent months, Islamabad has frequently accused India of backing militant groups and Afghanistan of allowing the use of its soil for attacks against Pakistan. Kabul and New Delhi deny the allegation.

“Weapons, ammunition and explosives were also recovered from the killed khwarij,” the ISPR said in a statement. “Security Forces remain committed to secure the nation’s frontiers and thwart attempts at sabotaging peace, stability and progress of Pakistan.”

Pakistan has witnessed a sharp rise in violence in its western regions bordering Afghanistan.

While the recent infiltration attempt took place in the volatile Balochistan province, the site of a long-running insurgency by Baloch separatists, the TTP has primarily carried out attacks in Pakistan’s northwestern Khyber Pakhtunkhwa region, targeting security personnel, police and civilians.

On Friday, Balochistan’s Chief Minister Sarfraz Bugti welcomed the operation, calling it a successful counter-infiltration move that “made the nation proud.”

“The people of Balochistan stand united against the enemies of peace,” he said. “Every obstacle to peace and prosperity in Balochistan will be eliminated.”


38 migrants arrive in southern Portugal by sea

38 migrants arrive in southern Portugal by sea
Updated 39 min 1 sec ago

38 migrants arrive in southern Portugal by sea

38 migrants arrive in southern Portugal by sea
  • A wooden boat packed with 38 people, including seven children, landed in southern Portugal, officials said Saturday, a rare arrival destination among migrant routes from North Africa to Europe

LISBON: A wooden boat packed with 38 people, including seven children, landed in southern Portugal, officials said Saturday, a rare arrival destination among migrant routes from North Africa to Europe.
The boat with 25 men, six women and seven minors arrived at a beach hear the town of Vila do Bispo in the Portugal’s southernmost Algarve province on Friday at around 8:00 p.m. (1900 GMT), the GNR police unit said in a statement.
“The migrants were in a debilitated state and in need of medical care, showing signs of dehydration and hypothermia,” it added, saying ten migrants were taken to hospital for medical observation.
Officials did not release information about the nationalities of the boat’s passengers or its departure point, but public broadcaster RTP reported the vessel left Morocco and spent six days at sea before reaching Portugal.
Hundreds of thousands of migrants have crossed the Mediterranean Sea to southern Europe in recent years but they have not typically headed to Portugal, on Europe’s southwest Atlantic coast.


UN plastic pollution treaty talks progress not ‘sufficient’: chair

UN plastic pollution treaty talks progress not ‘sufficient’: chair
Updated 43 min 12 sec ago

UN plastic pollution treaty talks progress not ‘sufficient’: chair

UN plastic pollution treaty talks progress not ‘sufficient’: chair
  • Talks at the United Nations on forging a landmark treaty to combat the scourge of plastic pollution have made insufficient progress, the negotiations chair said Saturday in a frank mid-way assessment

GENEVA: Talks at the United Nations on forging a landmark treaty to combat the scourge of plastic pollution have made insufficient progress, the negotiations chair said Saturday in a frank mid-way assessment.
“Progress made has not been sufficient,” Ecuadoran diplomat Luis Vayas Valdivieso told delegates in a blunt summary, adding: “We have arrived at a critical stage where a real push to achieve our common goal is needed,” ahead of the Thursday deadline.