黑料社区

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
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Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa. (YouTube)
YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
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During a two-day press gathering to mark YouTube鈥檚 anniversary, hosted in Zurich, the platform鈥檚 executives gathered to reflect on its growth since its inception in 2005. (YouTube)
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Updated 06 May 2025

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
  • Pedro Pina took reporters back in time with a video of early meetings between the YouTube co-founders

ZURICH/RIYADH: YouTube is setting its sights on 黑料社区, aiming to shift video consumption from smartphones to television and leveraging the Kingdom鈥檚 affinity for the platform.聽

As it celebrates its 20th anniversary, the platform envisions a new era for the region, positioning YouTubers like Noor Stars as the next Hollywood stars. Additionally, YouTube is exploring artificial intelligence-enhanced experiences, including dubbing and other innovative features, to engage users on the big screen.聽

Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa, told Arab News: 鈥淲hether you are talking about Egypt or 黑料社区, we want to be the zeitgeist of culture; we want to be the future of TV.聽

鈥淎s these countries pick up steam in terms of penetration in connectivity, it will happen.鈥澛

According to a study released by YouTube鈥檚 internal data, the platform reaches more than 12 million people in 黑料社区, over 2.5 million in the UAE, and 600,000 in Qatar over the age of 18 via connected TV. 聽

黑料社区 has developed a significant affinity for YouTube, with 95.8 percent of the population using the platform. As YouTube looks to shift viewing from smartphones to television, it aims to enhance the way content is experienced by audiences in 黑料社区.聽

TV is now the primary device for YouTube viewing in the US, and viewers in the Middle East are shifting their viewing preferences from the smartphone to the TV.聽

During a two-day press gathering to mark YouTube鈥檚 anniversary, hosted in Zurich, the platform鈥檚 executives gathered to reflect on its growth since its inception in 2005, while highlighting future features and the vision for the region.聽

Executives who spoke about the evolution and progression of YouTube included Pina; Amjad Hanif, vice president of product management for YouTube creator products; Roya Zeitoune, head of YouTube鈥檚 culture and trends for Europe, the Middle East, and Africa; and Geoff van der Meer, vice president of engineering.聽

Pina took reporters back in time with a video of early meetings between the YouTube co-founders, showing them discussing the future of the platform.聽

He highlighted that between the co-founders, 鈥渢here were a lot of conversations about where the site was going to be 鈥 and what they were going to do about the ability of uploading videos.鈥澛

As YouTube looks to the future, it has four areas of focus: remaining the epicenter of culture, creators becoming the startups of Hollywood, YouTube becoming the new television, and AI being implemented to enhance the experience for viewers and creators.聽

鈥淐reators are continuing to be the new startups. Noor Stars is one of the creators who is incredibly successful in the region,鈥 Pina said, adding that she represents one of the success stories in YouTube鈥檚 mission: 鈥淕ive everyone a voice and show them the world. This has been our goal since we began.鈥

Pina highlighted the strong engagement YouTube receives from viewers across the Middle East, citing the region鈥檚 diverse cultures and varied realities.聽

When asked what new features can be expected in the region, Pina said: 鈥淭he solutions will look and feel different in each country (in the Middle East) because they are in different levels of development.聽

鈥淔or example, the penetration of connected TVs is different in one type of country from another, and therefore the future of TV viewing for creators will also feel different from other regions.鈥

Among the topics executives discussed was podcasting. With podcasting becoming increasingly mainstream, Pina highlighted YouTube鈥檚 newly released statistic: Over 1 billion people interact with podcast content on YouTube each month, and those viewers are watching over 400 million hours of podcasts monthly on their TVs.聽

The rise of podcasting as a mainstream media format is not unexpected. As of now, the most viewed podcast episode on YouTube comes from 黑料社区鈥檚 Thmanyah, a sister publication of Arab News under SRMG, with 140 million views.聽

Another topic discussed was the YouTube Partner Program, which allows creators to have sustainable revenue and build a business while pursuing their passions through content creation.聽

According to YouTube鈥檚 internal data, in 黑料社区, the number of YouTube channels making seven figures or more in Saudi riyals is up 40 percent year on year. And in the UAE, the number of YouTube channels making seven figures or more in SR is up 15 percent year on year.

Hanif said that there are currently 3 million YouTubers in the partner program, and more than half a million of them started their channel over a decade ago.聽

Hanif added: 鈥淭hat speaks to the sustainability and the thoughtfulness we put into the program to make sure they are able to build a business this year, and YPP gives them the opportunity to continue to build and expand that business.鈥澛

The first YouTube video was uploaded on April 23, 2005, by Jawed Karim, one of the three co-founders of the platform. The video was titled 鈥淢e at the Zoo.鈥 Since then, YouTube has grown exponentially, with over 20 billion videos uploaded as of April 2025.聽


Saudi鈥檚 Manga Productions, Japan鈥檚 KOEI TECMO announce new gaming partnership

Saudi鈥檚 Manga Productions, Japan鈥檚 KOEI TECMO announce new gaming partnership
Updated 17 June 2025

Saudi鈥檚 Manga Productions, Japan鈥檚 KOEI TECMO announce new gaming partnership

Saudi鈥檚 Manga Productions, Japan鈥檚 KOEI TECMO announce new gaming partnership
  • Manga Productions licensed for Nioh 3 in Mideast, North Africa
  • Full Arabic support for region鈥檚 gamers, says CEO Essam Bukhary

RIYADH: 黑料社区鈥檚 Manga Productions has announced a partnership with Japan鈥檚 KOEI TECMO as the publisher of the highly anticipated action game Nioh 3 in the Middle East and North Africa region.

According to a recent Saudi Press Agency report, the game is scheduled for release in early 2026 on PlayStation 5 and Steam.

Nioh 3 is the latest installment in the popular RPG series known for its mysterious samurai setting, earning widespread acclaim for its unique blend of Japanese mythology and intense combat.

The series has achieved global success, selling over 8 million copies worldwide. This new installment features an open-world environment and innovative combat system that allows players to switch between 鈥渟amurai鈥 and 鈥渘inja鈥 fighting styles during battles.

As a part of this collaboration, Manga Productions will handle its Arabic translation, marketing and publishing for the Middle East and North Africa region.

Manga Productions, which is a subsidiary of the Mohammed bin Salman Foundation, will engage Saudi creators in the localization process to ensure a culturally relevant experience for Arabic-speaking gamers.

Dr. Essam Bukhary, CEO of Manga Productions, stated: 鈥淭he launch of Nioh 3 with full Arabic support for gamers in the region is an additional step towards delivering world-class experiences while empowering Saudi talent at every stage of development.鈥

He added: 鈥淭he trust we have earned from our global partners reflects Manga Productions鈥 capabilities in publishing, distribution, and marketing, as well as our continued success in professionally delivering high-quality content to audiences in the region while respecting local culture.鈥

Hisashi Koinuma, president and chief operating officer of KOEI TECMO, said the success of DYNASTY WARRIORS: ORIGINS has further strengthened the partnership with Manga Productions to bring Nioh 3 to Arabic-speaking gamers.

Abdulaziz Al-Naghmoush, head of business development and content licensing at Manga Productions, welcomed the pact.

鈥淔ollowing our collaboration on DYNASTY WARRIORS: ORIGINS, which was well-received for delivering a uniquely localized Arabic experience, we are now taking a new step with Nioh 3.鈥

He said the offering would be a 鈥渟eamless, localized experience that makes players feel as if it was made especially for them from day one.鈥


WhatsApp to start showing ads to users in parts of the messaging app

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
Updated 17 June 2025

WhatsApp to start showing ads to users in parts of the messaging app

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
  • WhatsApp said ads will be targeted to users based on information like their age, the country or city where they鈥檙e located, the language they鈥檙e using, the channels they鈥檙e following in the app, and how they鈥檙e interacting with the ads they see

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app鈥檚 Updates tab, which is used by as many as 1.5 billion people each day. However, they won鈥檛 appear where personal chats are located, developers said.
鈥淭he personal messaging experience on WhatsApp isn鈥檛 changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,鈥 WhatsApp said in a blog post.
It鈥檚 a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they鈥檙e located, the language they鈥檙e using, the channels they鈥檙e following in the app, and how they鈥檙e interacting with the ads they see.
WhatsApp said it won鈥檛 use personal messages, calls and groups that a user is a member of to target ads to the user.
It鈥檚 one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app鈥檚 user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel鈥檚 visibility to new users.
Most of Meta鈥檚 revenue comes from ads. In 2025, the Menlo Park, California-based company鈥檚 revenue totaled $164.5 billion and $160.6 billion of it came from advertising.

 


Israel strikes Iran鈥檚 state broadcaster building

Israel strikes Iran鈥檚 state broadcaster building
Updated 16 June 2025

Israel strikes Iran鈥檚 state broadcaster building

Israel strikes Iran鈥檚 state broadcaster building
  • Online footage online shows IRIB鈥檚 Glass Building engulfed in flames after the attack

LONDON: Israel has launched an airstrike on the headquarters of Iran鈥檚 state broadcaster, the Islamic Republic of Iran Broadcasting, in central Tehran, according to numerous videos circulating on social media on Monday.

Footage shared online appeared to show the Glass Building of the IRIB engulfed in flames after the strike.

 

One widely circulated clip shows the moment a missile hit the facility during a live broadcast 鈥 the presenter, Sahar Emami, is seen on-air before a loud explosion interrupts the feed.

Smoke and debris fill the room as the presenter takes cover and a man is heard shouting. Iran鈥檚 state-run media confirmed the attack, directly attributing it to Israel.

According to the first reports, there were several casualties although the exact number has not officially been released.

Videos posted online show significant damage to the building, which appeared to be on fire.

London-based news channel Iran International, reported that IRIB resumed broadcasting from another studio after the attack, with Emami joining the Khabar Network鈥檚 live broadcast.

The strike came shortly after Israeli Defense Minister Israel Katz warned on Monday that Iran鈥檚 state media outlets would soon be targeted.

鈥淭he Iranian propaganda and incitement megaphone is about to disappear,鈥 he said in a statement earlier on Monday, adding that nearby residents had been urged to evacuate.

鈥淚n the coming hours, the (Israeli military) will operate in the area, as it has in recent days throughout Tehran, to strike military infrastructure of the Iranian regime,鈥 the military said in a post in Persian on X.

The strike hit an upmarket district of Tehran, home to several diplomatic and international offices, including the embassies of Qatar, Oman, and Kuwait, as well as UN buildings and the Agence France-Presse bureau.

The area also contains major medical facilities and a large police headquarters, raising concerns over the broader impact of the strike.


Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC

Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC
Updated 16 June 2025

Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC

Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC
  • Maj. Gen. Bassam al-Hassan said to have tried to dissuade former Syrian president but ultimately relayed order
  • BBC claims US officials met Hassan in Beirut at least three times, are investigating the uncorroborated account

LONDON: A former Syrian commander who allegedly oversaw the detention of missing American journalist Austin Tice claims that ex-President Bashar Assad personally ordered Tice鈥檚 execution, .

The report centers on Maj. Gen. Bassam al-Hassan, a former commander in the elite Republican Guard and one of Assad鈥檚 most trusted advisers. According to the BBC, Hassan spoke to FBI and CIA officials about Tice鈥檚 fate during at least three meetings in Lebanon, one of which reportedly took place inside the US embassy compound.

Hassan, who also served as chief of staff of the National Defense Forces 鈥 a pro-regime paramilitary group previously linked by the BBC to Tice鈥檚 abduction 鈥 allegedly oversaw the facility where the journalist was held. Sources close to Hassan said that in 2013, following Tice鈥檚 brief escape attempt, he was instructed to execute him.

According to the sources, Hassan initially sought to dissuade Assad but ultimately relayed the order, which was then carried out. The detail of Tice鈥檚 escape attempt aligns with prior reports, including a Reuters investigation citing witnesses who recalled seeing 鈥渁n American man, dressed in ragged clothing鈥 attempting to escape through the streets of Damascus鈥 upscale Mazzeh neighborhood 鈥 believed to be Tice鈥檚 final sighting.

Tice disappeared in August 2012 while reporting on Syria鈥檚 civil war in the Damascus suburbs, just days after his 31st birthday. A former US Marine captain who had served in Iraq and Afghanistan, Tice was working as a freelance journalist while studying for a law degree at Georgetown University. He was abducted while preparing to leave the country to go to Lebanon.

For years, the Assad regime has denied any knowledge of Tice鈥檚 whereabouts or involvement in his disappearance. However, the BBC previously reported that classified documents obtained during its investigation supported long-standing suspicions by US authorities that Damascus was directly involved. The latest investigation suggests that Tice was held in the notorious Tahouneh prison, a regime-controlled facility in Damascus. Hassan is also said to have provided the US officials with possible locations for Tice鈥檚 remains, though efforts to verify his claims are ongoing.

鈥淭here is not anything, at least at this time, to corroborate what (Hassan) is saying,鈥 a source familiar with the investigation told The Washington Post. 鈥淭he flip side of it is, with his role in the regime, it鈥檚 hard to understand why he would want to lie about something like that.鈥

Despite the recent developments, skepticism persists. Western intelligence officials expressed doubt that Assad would have issued a direct kill order, noting that the Syrian president typically relies on intermediaries to insulate himself from such decisions.

Speaking to the BBC during a recent trip to Lebanon, Tice鈥檚 mother, Debra Tice, said she believed Hassan may have told US officials 鈥渁 story they wanted to hear鈥 to help close the case.

鈥淚 am his mother. I still believe that my son is alive and that he will walk free,鈥 she said.

A former NDF member also told the BBC that Tice was viewed as a valuable bargaining chip for possible negotiations with Washington.

According to the report, Hassan fled to Iran following the collapse of the Syrian regime in December. He was later contacted by phone and invited to Lebanon to meet US officials, who assured him he would not be detained.

The BBC revelations come on the heels of an interview published by The Economist with Safwan Bahloul, a three-star general who previously served in Syria鈥檚 external intelligence agency and was tasked with interrogating Tice.

Bahloul, who speaks fluent English and has lived in Britain, said Hassan assigned him to question Tice and handed him the American鈥檚 iPhone. His mission was to determine whether Tice was 鈥渕erely a journalist鈥 or 鈥渁n American spy.鈥

Bahloul also said Hassan orchestrated the recording of a video, released on YouTube in September 2012, that showed Tice blindfolded and surrounded by armed men. US intelligence later concluded that the video had been staged by the regime to suggest that Tice was being held by Islamic militants.


TikTok rolls out AI-powered tools to turn text into video ads

TikTok rolls out AI-powered tools to turn text into video ads
Updated 16 June 2025

TikTok rolls out AI-powered tools to turn text into video ads

TikTok rolls out AI-powered tools to turn text into video ads
  • Advertisers will be able to upload an image or write a text prompt to generate five-second video clips
  • New features announced on Monday at the Cannes Lions advertising festival

LONDON: TikTok is rolling out new advertising tools powered by artificial intelligence that give marketers the ability to turn text or still images into AI-generated video ads.

The ByteDance-owned platform announced the new features on Monday during the Cannes Lions advertising festival in France.

The features, part of TikTok鈥檚 Symphony product suite, allow advertisers to upload an image or write a text prompt describing their desired ad. TikTok鈥檚 AI then generates five-second video clips that can be used as advertisements.

The text and image-to-video features build on similar AI-powered services introduced by TikTok in 2024, which allow marketers to use AI-generated avatars 颅鈥 AI-enhanced digital spokespeople 鈥 to promote and sell products on the platform.

AI-generated ads are the latest frontier for social media platforms, which have been investing heavily in AI to automate processes such as content moderation, misinformation detection, and content creation for advertisers and creators seeking more cost-effective ways to produce material for social media.

With such tools, platforms hope to attract marketers to expand their advertising budgets.

Recently, Facebook and Instagram parent company Meta announced it was testing new tools that allow advertisers to create marketing content, including images and messaging, using generative AI prompts.