Chelsea FC teams up with UAE’s DAMAC for branded residences deal in Dubai

Amira Sajwani, Managing Director of Sales and Development of DAMAC Properties is pictured with Jason Gannon, President and COO of Chelsea Football Club. (Supplied)
Amira Sajwani, Managing Director of Sales and Development of DAMAC Properties is pictured with Jason Gannon, President and COO of Chelsea Football Club. (Supplied)
Short Url
Updated 30 April 2025

Chelsea FC teams up with UAE’s DAMAC for branded residences deal in Dubai

Amira Sajwani, Managing Director of Sales and Development of DAMAC Properties is pictured with Jason Gannon.
  • Agreement includes what is said to be first-of-its-kind football-themed property-development collaboration: Chelsea Residences by DAMAC
  • The luxury real estate company will also feature as front-of-shirt sponsor of the men’s and women’s teams for remainder of the season

DUBAI: Chelsea Football Club on Wednesday announced a long-term global partnership agreement with UAE-based DAMAC Properties, a Middle Eastern luxury real estate company.

The collaboration includes an ultra-modern development in Dubai, Chelsea Residences by DAMAC, described as a first-of-its-kind football-themed branded residences project. It will be built with the team’s famous brand woven into its fabric, the partners said, from its concierge services to high-performance spaces designed reflect the club in terms of high-end style, commitment to excellence and its vision for the future.

To showcase the partnership and celebrate the launch of the first Chelsea-branded residences, DAMAC will feature as front-of-shirt sponsors of the men’s and women’s teams for the remainder of this season, beginning with the men’s UEFA Conference League semi-final against Swedish side Djurgarden on May 1.

“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea F.C. but its enduring legacy, innovative spirit and relentless pursuit of excellence,” said Amira Sajwani, DAMAC’s managing director of sales and development.

“This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”

Jason Gannon, Chelsea’s president and chief operating officer, said: “DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea F.C. residence in Dubai.

“With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”

The project will be part of Dubai’s new beachfront development Maritime City and consist of more than 1,400 residential units. Each will offer seafront views and access to exclusive Chelsea-branded amenities with a focus on health, fitness and well-being, the partners said.


German soccer want compensation for developing players who switch to other nations

Updated 50 sec ago

German soccer want compensation for developing players who switch to other nations

German soccer want compensation for developing players who switch to other nations
“We’re currently checking whether there’s a possibility of coaching compensation when players switch national associations,” Rettig said
Germany have long seen players with one or two parents born abroad opt to represent their country of their roots

BERLIN: The German soccer federation (DFB) want compensation when players opt to represent other countries after representing Germany at youth levels.
“It simply makes no sense to me why a player who has been coached primarily at his club for five years but also by the federation as a junior partner should be able to switch national associations for free,” DFB managing director Andreas Rettig told news agency dpa on Tuesday.
German-born Juventus star Kenan Yıldız is a Turkish international, having played for Turkiye’s youth teams. Eintracht Frankfurt forward Can Uzun also turned down Germany in favor of Turkiye.
Former Hertha Berlin forward Ibrahim Maza, now playing for Bayer Leverkusen, plays for Algeria after appearing for Germany at youth levels.
German youth internationals Muhammed Damar and Nicolò Tresoldi are reportedly being courted by Turkiye and Italy, respectively, and the Frankfurter Rundschau daily newspaper reported on Sunday that Nuremberg defender Fabio Gruber has chosen to represent Peru.
“We’re currently checking whether there’s a possibility of coaching compensation when players switch national associations,” Rettig said. “This issue has not yet been addressed extensively. But coaching must be worthwhile for both sides, the player and the coach.”
Germany have long seen players with one or two parents born abroad opt to represent their country of their roots, while the country has also benefited from immigration as players such as İlkay Gündoğan, Mesut Özil, Sami Khedira and Gerald Asamoah have contributed to the national team’s success.
Cologne teenager Said El Mala was last week called up for Germany’s World Cup qualifiers this week and at least 12 players in the latest squad could have chosen to represent other countries. The injured Jamal Musiala chose Germany after playing for England youth teams.
“In Germany 43 percent of children under five years of age hold dual citizenship. When they’re 10 or 12 years older they can decide, do I prefer the (German) eagle or, for example, the (Turkish) crescent moon?” Rettig said.
“We analyzed the squad lists from the under-15s to the under-21s within the federation. The percentage there is significantly higher than the aforementioned 43 percent. There are age groups in which seven or eight players in the starting 11 have dual nationality.”
FIFA would need to approve and enforce any system of compensation payments. Other countries like France, England, Switzerland and the Netherlands could also expect windfalls from home-grown players’ switches to other teams.