teamLab Phenomena opens immersive art space in Abu Dhabi

teamLab Phenomena opens immersive art space in Abu Dhabi
The Japanese multi-sensory art experience features huge transformative exhibits that aim to engage the senses of sight, sound and touch. (Supplied)
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Updated 21 April 2025

teamLab Phenomena opens immersive art space in Abu Dhabi

teamLab Phenomena opens immersive art space in Abu Dhabi

ABU DHABI: teamLab Phenomena opened its doors in Saadiyat Cultural District on Thursday, promising visitors a unique immersive experience.

The Japanese multi-sensory art experience features huge transformative exhibits that aim to engage the senses of sight, sound and touch while encouraging guests to interact with the world around them.

Divided into dry and wet zones, teamLab Phenomena is set to be “somewhere where you can feel that the world is continuous, and to feel that continuity itself,” according to founder Toshiyuki Inoko.




Divided into dry and wet zones, teamLab Phenomena is set to be “somewhere where you can feel that the world is continuous, and to feel that continuity itself,” according to founder Toshiyuki Inoko. (Supplied)

While it first opened in Jeddah in June last year, Inoko said that although the two experiences overlapped visually, the Abu Dhabi experience would be unique.

“Phenomena depicts ambiguous boundaries, or this idea that even if people enter an artwork and break it apart, it repairs itself. Or also transcending the notion of mass and floating material,” he said.

Speaking to Arab News Japan, teamLab’s global director, Takashi Kudo, said the Abu Dhabi experience introduced a brand-new concept — “environmental phenomena.”

This is rooted in triggering perception through natural yet unexplained phenomena, he explained.

“In one of the installations, water flows around visitors’ feet, responding in real-time to their movements, illustrating how the environment and the individual are in constant dialogue,” Kudo said.

“We’re not showing things that can be described in words. Instead, we’re sharing something we feel is beautiful and that we hope people will experience emotionally.




In the heart of Saadiyat Cultural District, teamLab is just one of the pieces that make up the UAE’s growing arts and culture hub. (Supplied)

“When you’re inside a teamLab space, you’re not just seeing something, you’re part of it. Your presence changes the art, and someone else’s presence changes your experience. It’s not about observing from the outside. It’s about feeling with your body and connecting with others in that shared space.”

Giving the examples of the fleeting beauty of cherry blossoms or the shifting colors of a desert sunrise, he added: “Life is full of small phenomena. We don’t know if people will like it or not. But we want to awaken curiosity because curiosity makes life beautiful.”

In the heart of Saadiyat Cultural District, teamLab is just one of the pieces that make up the UAE’s growing arts and culture hub.

The chairman of the Department of Culture and Tourism Abu Dhabi, Mohamed Al-Mubarak, described the district as a “puzzle or a beautiful painting.”

“Whatever way you look at it, it consists of these institutions, these cultural institutions, that all sort of continuously redefine themselves … It’s all sort of based on you as an individual,” he said.

Comprising seven museums and cultural institutes including the Louvre, Zayed National Museum and the Natural History Museum, Al-Mubarak said the architecture of the buildings was intentional and represented elements of the UAE.

“When you look at the architecture of the buildings of these museums, they are themed. They are a celebration of our culture and heritage. All of our buildings in the district have subtle metaphors to our heritage,” he said.

Visitors can see 12 artworks at the Abu Dhabi space, including the “Levitation Void” and “Massless Suns and Dark Suns.”

Each exhibit relies on real-time depictions and complex algorithms to ensure no two experiences are the same.


Bella Hadid brings Orebella to the Middle East with Kuwait launch

Bella Hadid brings Orebella to the Middle East with Kuwait launch
Updated 07 November 2025

Bella Hadid brings Orebella to the Middle East with Kuwait launch

Bella Hadid brings Orebella to the Middle East with Kuwait launch

DUBAI: American Dutch Palestinian supermodel Bella Hadid this week brought her beauty brand, Orebella, to the Middle East with its launch at Ulta Beauty in Kuwait.

The model and entrepreneur is currently in Kuwait celebrating the debut and meeting fans. On Instagram Stories, she posted a photo with her father, Mohamed Hadid, who joined her for the trip.

Instagram/ @bellahadid

“Look who I found in Kuwait? My little comedian @mohamedhadid. Baba’s birthday week + launching Orebella in the Middle East = best week ever!!!” she wrote.

She also shared a behind-the-scenes shot of herself getting ready, doing her hair and makeup while holding one of the brand’s perfumes, captioning it: “Orebella is finally in Kuwait.”

Instagram/ @bellahadid

Ulta Beauty’s first regional boutique opened at The Avenues in Kuwait City. Locations at Mall of the Emirates and Dubai Mall in the UAE are scheduled to open in December, with set to follow in the first half of 2026.

Fans in the region are anticipating Orebella’s arrival in and the UAE alongside the launch of Ulta Beauty, one of the largest beauty retailers in the US.

Instagram/ @bellahadid

In June, Ulta Beauty awarded Bella Hadid’s fragrance brand, Orebella, its prestigious Conscious Brand of the Year title, recognizing the label’s commitment to clean ingredients, ethical practices and sustainable packaging.

Orebella, which launched in 2024 with a sell-out line of clean fragrance mists, is rooted in Hadid’s love of scent layering, spirituality and beauty rituals.

Hadid wrote on her website at the time: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”

The alcohol-free scents of Orebella were Hadid’s answer to traditional perfumes.

“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”