DUBAI: American Dutch Palestinian supermodel Bella Hadid this week brought her beauty brand, Orebella, to the Middle East with its launch at Ulta Beauty in Kuwait.
The model and entrepreneur is currently in Kuwait celebrating the debut and meeting fans. On Instagram Stories, she posted a photo with her father, Mohamed Hadid, who joined her for the trip.

Instagram/ @bellahadid
“Look who I found in Kuwait? My little comedian @mohamedhadid. Baba’s birthday week + launching Orebella in the Middle East = best week ever!!!” she wrote.
She also shared a behind-the-scenes shot of herself getting ready, doing her hair and makeup while holding one of the brand’s perfumes, captioning it: “Orebella is finally in Kuwait.”

Instagram/ @bellahadid
Ulta Beauty’s first regional boutique opened at The Avenues in Kuwait City. Locations at Mall of the Emirates and Dubai Mall in the UAE are scheduled to open in December, with set to follow in the first half of 2026.
Fans in the region are anticipating Orebella’s arrival in and the UAE alongside the launch of Ulta Beauty, one of the largest beauty retailers in the US.

Instagram/ @bellahadid
In June, Ulta Beauty awarded Bella Hadid’s fragrance brand, Orebella, its prestigious Conscious Brand of the Year title, recognizing the label’s commitment to clean ingredients, ethical practices and sustainable packaging.
Orebella, which launched in 2024 with a sell-out line of clean fragrance mists, is rooted in Hadid’s love of scent layering, spirituality and beauty rituals.
Hadid wrote on her website at the time: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”
The alcohol-free scents of Orebella were Hadid’s answer to traditional perfumes.
“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”










