When pixels meet fabric: How gaming is reshaping fashion culture in

Both gamers and experts agree that the next phase in the evolution will come with the upcoming Esports World Cup in Riyadh. (Supplied/ Abdullah Al-Jughaiman)
Both gamers and experts agree that the next phase in the evolution will come with the upcoming Esports World Cup in Riyadh. (Supplied/ Abdullah Al-Jughaiman)
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Updated 15 April 2025

When pixels meet fabric: How gaming is reshaping fashion culture in

When pixels meet fabric: How gaming is reshaping fashion culture in
  • Thriving scene in Kingdom inspires new fashion trends
  • Global brands enter Saudi market to create game-inspired clothing

RIYADH: Gaming in is shaping fashion trends, influencing consumer behavior, and redefining personal identity among the Kingdom’s youth.

With nearly 70 percent of the population identifying as gamers, what began as a digital pastime has evolved into a lifestyle — and that lifestyle is now visible on the streets.

According to a study by Power League Gaming and Ipsos, the relationship between gaming and fashion in the Kingdom is “symbiotic and fast-evolving.”




Cosplay culture has contributed to gaming’s influence on fashion. (Supplied)

Global brands are now actively entering the Saudi gaming scene. In 2023, Adidas became the official merchandise partner of Gamers8, the Kingdom’s largest gaming festival, co-branding esports jerseys and offering customizations on-site for fans.

“Gaming is culture in , and fashion is naturally blending into that culture,” said Matthew Pickering, CEO of Power League Gaming.

For many gamers clothing has become an extension of their in-game identity. Whether it is a hoodie inspired by a favorite title or a jersey from a national team, Saudi gamers are increasingly expressing their digital passions in real life.




Cosplay culture has contributed to gaming’s influence on fashion. (Supplied)

Norah Shobili, a longtime gamer, noted that what started as basic T-shirts with logos has transformed into something deeper.

Shobili said: “Now it’s more like game skins — rare, valuable, and connected to status. I once won the official Saudi Overwatch team shirt from the 2023 World Cup. I tried it on, then put it back — I’m planning to frame it because it’s more valuable to me that way. It was a limited-edition piece sold only at the headquarters of Saudi electronic games.”

This shift from novelty to lifestyle is especially visible in streetwear. Pickering said: “Saudi gamers tend to gravitate toward casual, sporty clothing — limited-edition sneakers, graphic tees, hoodies tied to their favorite teams or games.”




Matthew Pickering, CEO of Power League Gaming. (Supplied)

That style is not just for men. Nearly half of Saudi gamers are women, and many have merged modest fashion with gaming aesthetics — bold makeup inspired by game characters and culturally mindful outfits that still nod to the gamer identity.

Gamer Roaa Al-Johani echoed this blend of style and sentiment, saying: “It’s not just about playing games. A lot of gamers show their love for gaming through how they dress. It’s like wearing your passion out loud.”

Shatha Al-Yousef, another gamer, shares that view. “From my perspective I see the worlds of gaming and fashion as almost inseparable. Every gamer has some aesthetic sense that reflects who they are — whether in-game or in real life,” she said.




Ibrahem “Quartz” Alali, a member of the Saudi Overwatch esports team displaying his jersey which has become a collector's item since the team won the 2023 cup. (Supplied)

“It’s not just about gameplay. Even your appearance has become part of what defines you as a gamer.”

Still, this movement is relatively new in the Kingdom. “I believe our community is now OK with whatever you wear if it doesn’t have someone’s face on it,” said Shobili. “‏Other than that, dress however you like, and (you) will be stopped by someone who actually knows what you’re wearing.”

While global brands are jumping in, not all local voices are convinced of their authenticity. “I’ve never really seen meaningful collaborations between fashion brands and Saudi gamers,” Shobili added.

On the other hand, Al-Johani takes a more pragmatic view, saying: “They’re definitely commercial, but I honestly don’t mind that. I love when people get to express what they’re into — even if it’s part of a trend.”

Al-Yousef also finds value in wearing game-inspired clothing. She said: “I’ve seen a few outfits inspired by games that were really unique, though sometimes they mix characters from anime or generalize the gamer image, which doesn’t always feel accurate.

“Personally I love wearing pieces that connect me to my favorite characters — it makes me feel closer to the games I love.”

Pickering believes authenticity is the differentiator. “Successful campaigns are the ones that respect the community,” he said, pointing to projects like the Namshi x Adidas Fortnite Challenge, which generated over $1.4 million in sneaker sales and 39 million impressions. Another campaign with Maybelline New York targeted female gamers through a custom Fortnite challenge and increased conversion rates by over 3.6 percent.

What sets the Saudi market apart is its youth and energy. More than half of Saudi gamers are between 15 and 24, compared to only 29 percent in the UAE.

“It’s a young, dynamic audience that drives trends,” said Pickering. The market is also more gender-diverse than many might expect, significantly higher than in many neighboring markets.

Looking ahead, both gamers and experts agree that the next phase in the evolution will come with the upcoming Esports World Cup in Riyadh.

Speaking about the Overwatch World Cup, which was won by in 2023, Shobili said: “‏After the OWWC, the gaming culture got more recognition by more people in the community, and with the Esport World Cup (around) the corner, many teams’ ... supporters are going to be seen wearing clans’ merchandise.

“‏I believe this is an opportunity for local designers to be part of this international event.”

Al-Johani shares that hope, saying: “I’d love to see more events and collaborations. It’s so great when every group — gamers, anime fans, sports lovers — gets something that speaks to their interests.”

The future of fashion, Pickering believes, may be born on gaming platforms. With the rise of AI, AR, and VR, gaming is becoming a testbed for virtual fashion — digital skins, avatar style, and virtual stores. “We expect a future where a gamer in Jeddah shops a new collection in the metaverse, tries it on virtually, and receives both the in-game skin and real-world version at home,” he said.

As lines blur between reality and virtual life, fashion brands that embrace this shift early — especially in tech-savvy, youth-driven markets like — are likely to define the next generation of style.


King Salman Royal Reserve reports successful rehab of 750,000 hectares of degraded land

King Salman Royal Reserve reports successful rehab of 750,000 hectares of degraded land
Updated 31 min 11 sec ago

King Salman Royal Reserve reports successful rehab of 750,000 hectares of degraded land

King Salman Royal Reserve reports successful rehab of 750,000 hectares of degraded land
  • Royal reserve also reports successful planting of 3,992,200 seedlings across the 130,700-square km reserve

SAKAKA: 's King Salman bin Abdulaziz Royal Reserve Development Authority said Friday that 750,000 hectares of degraded land so far had been successfully rehabilitated under its restoration and greening programs.

In a report carried by the Saudi Press Agency on the occasion of World Agriculture Day, the authority also reported successfully planting 3,992,200 seedlings across the 130,700-square kilometer reserve.

To support the natural regeneration of forests and rangelands, workers at the reserve had dispersed a total of 7,500 kilograms of local seeds so far, including yarrow, artemisia and haloxylon, the authority said. 

These projects are part of the wider Saudi Green Initiative launched by Crown Prince Mohammed bin Salman on March 27, 2021, a comprehensive national plan aligned with Saudi Vision 2030’s goals to combat climate change by reducing carbon emissions, increasing afforestation, and protecting land and marine ecosystems.

Restoration and rehabilitation efforts are focused on reclaiming vast areas affected by desertification and overgrazing. (SPA)

At the royal reserve, restoration efforts are focused on reclaiming vast areas affected by desertification and overgrazing, thereby paving the way for the return of plant life, the authority said.

Named after the Kingdom's incumbent king, the reserve was established by royal order in June 2018, consolidating existing protected areas spanning the Kingdom's northern provinces in Tabuk, Northern Borders, Al-Jouf, and Hail.

It is home to more than 550 plant species, representing significant environmental wealth that requires sustained protection to ensure the sustainability of its natural resources for future generations.

The reserve has so far relocated 1,235 wildlife species, including Arabian oryx, sand gazelles, Arabian gazelles, and Arabian leopards.

The reserve is also a vital hub for migratory birds. It serves as the Kingdom’s first stop for flocks arriving from Asia and Europe in the fall, and their last station before departing Africa in spring. 


How ’s esports push is turning play into a profession for budding gamers

How ’s esports push is turning play into a profession for budding gamers
Updated 27 September 2025

How ’s esports push is turning play into a profession for budding gamers

How ’s esports push is turning play into a profession for budding gamers
  • Riyadh is positioning itself as a global gaming hub, hosting the Esports World Cup and drawing teams, fans, and investors
  • What was once seen purely as a form of entertainment is now recognized globally as a viable career path, says industry expert

RIYADH: For years, gaming in lived in the informal spaces of cafes, bedrooms and late-night Local Area Networks. Today, it resides on national stages.

With the Esports World Cup now anchored in Riyadh and a government strategy targeting tens of thousands of jobs, this is no longer just play — it is a career, forever changing what it means to be a gamer.

Few people have a better vantage point on this transformation than Faisal bin Homran, chief product officer at the Esports World Cup Foundation.

In an interview with Arab News, he traced a social shift that mirrors the sector’s rapid professionalization. He believes that for the average gamer, the idea of working in esports is no longer a niche ambition.

Faisal bin Homran, chief product officer at the Esports World Cup Foundation. (Supplied)

“The perception of gaming has transformed dramatically over the last two decades. What was once seen purely as entertainment is now recognized globally as a viable profession,” he said.

“Early professional players often faced skepticism from parents, schools and the wider community who questioned whether gaming could provide stability or career longevity. But the industry has proven itself.”

That proof, he argues, is economic as much as cultural, with the industry sprouting jobs across the board, beyond just players.

“Today, gaming is a multimillion-dollar global industry that generates more revenue than music and Hollywood combined, with audiences that rival the biggest sporting events,” bin Homran said.

“Professional players train with the same dedication as traditional athletes, and careers now extend far beyond competition into coaching, event production, game design, content creation and broadcasting.”

Gaming today is a multimillion-dollar global industry that generates more revenue than music and Hollywood combined, according to the EWCF. (Supplied)

Riyadh’s 2025 edition of the EWC drew headlines for its record-setting scale and payouts. But bin Homran is quick to stress that salaries and stability cannot be measured by prize money alone.

He says year-round stability increasingly comes from a combination of team contracts, sponsorships, content creation and programs that reinforce the ecosystem’s foundations.

“Prize pools are the headlines that capture attention, but the story of stability in esports is much broader,” he said.

“The $70 million plus offered at EWC 2025 shows the scale of opportunity at the very top level, but it is not the only way players and staff secure consistent income.”

He highlighted the EWCF Club Partner Program, which channels growth funding directly to organizations and their payrolls as a strong example of financial sustainability in the industry.

The EWCF has provided structured funding to help clubs grow their brands and expand their fanbase. In 2025, the initiative has grown to $20 million, offering up to $1 million in support to each of the 40 participating clubs from around the globe.

The prize pool for the tournament has risen to to $20 million in 2025, offering up to $1 million in support to each of the 40 participating clubs from around the globe. (Supplied)

The intended outcome is real jobs that last beyond a tournament weekend.

“Through this model, esports can now be pursued as a full-time profession,” said bin Homran. “Players are supported by clubs that are more financially resilient, and staff are employed in long-term roles that go beyond the seasonal highs and lows of competition.”

’s National Gaming and Esports Strategy is explicit about its labor ambitions, with an eye on building a domestic workforce for a rapidly internationalizing industry.

Launched in 2022 under the Saudi Vision 2030 reform agenda, it aims to position the Kingdom as a global gaming hub by 2030 through a “whole-of-ecosystem” plan spanning talent, studios, events, and infrastructure.

The strategy targets 39,000 jobs by 2030, something that bin Homran believes feels much more achievable when one factors in the array of jobs available in esports.

Launched in 2022 under the Saudi Vision 2030 reform agenda, the EWC is targeting 39,000 jobs by 2030. (Supplied)

“This is how the 39,000-job target becomes real,” he said. “By ensuring that esports careers extend beyond playing and into the broader ecosystem that supports the industry. EWCF’s role is to make the hub where both players and professionals can grow and thrive.”

For some teenagers and their parents, the question may have already matured to be more practical: what does a pathway look like today? The map now exists, says bin Homran, from school leagues to academy contracts and university programs.

“For a young person in today, the journey into esports is far clearer than it used to be,” he said.

“The first step is grassroots competition — joining school leagues, community tournaments, or online ladders supported by the Saudi Esports Federation. From there, players can progress into amateur and academy-level teams, where they gain structured training and exposure to scouts.”

And just as football academies feed pro squads, he sees clubs investing earlier in talent development.

The last spot in the #EWC2025 totem belongs to The MongolZ!  (Supplied)

“Increasingly, we see teams investing in youth development, much like traditional sports academies,” said bin Homran. “For those serious about pursuing esports, international competitions hosted here give them direct access to the world stage without leaving home.”

Crucially, he says the pathways are not just for star players.

“If a teenager is passionate about gaming but not necessarily as a competitor, there are now opportunities to explore careers in game design, broadcasting, coaching, event management and content creation,” he said.

“Universities and training centers are also beginning to introduce esports-related programs to prepare the next generation.

The message is simple: whatever your talent — whether on the stage competing or behind the camera producing — you can find a future in esports today.

“The infrastructure is being built, the ecosystem is growing, and the opportunities are real.”

Career opportunities in game design, broadcasting, coaching, event management and content creation also await young Saudis who are not necessarily competitors but passionate of esports. (Supplied)

The career ladder is being built by an increasing number of festivals and major competitions around the Kingdom, which are raking in viewership numbers in line with traditional professional sports.

Mobile Legends: Bang Bang, a game increasingly popular in the region, saw a 63 percent increase in live viewership compared to last year, while Honor of Kings surged by 182 percent at the most recent EWC.

Meanwhile, EWC broadcasts reached 750 million viewers worldwide, while arenas in Riyadh were sold out and packed with hundreds of thousands of fans.

In addition to the sell-out crowds in Riyadh's arenas in Riyadh, EWC broadcasts this year reached 750 million viewers worldwide. (Supplied)

Numbers of that magnitude capture attention but also raise expectations, said bin Homran. The challenge now for the industry is converting festival momentum into everyday employment and enterprise creation.

This includes luring producers to stay in Riyadh after the confetti settles, attracting coaches who sign long-term contracts, and onboarding analysts who build careers within clubs, and creators who parlay impressions into salaries.
 

 


Saudi Fashion and Textile Expo shines spotlight on sustainability, innovation

Saudi fashion designer Hana Alhaddad creates dresses by recycling waste materials. (AN photos by Afshan Aziz)
Saudi fashion designer Hana Alhaddad creates dresses by recycling waste materials. (AN photos by Afshan Aziz)
Updated 27 September 2025

Saudi Fashion and Textile Expo shines spotlight on sustainability, innovation

Saudi fashion designer Hana Alhaddad creates dresses by recycling waste materials. (AN photos by Afshan Aziz)
  • Event features more than 550 exhibitors from 25 countries
  • ‘It’s the perfect platform to connect with international expertise,’ company boss says

JEDDAH: The third Saudi Fashion and Textile Expo, held at the Jeddah International Exhibition and Events Center, marks a new era for sustainable fashion and textile innovation in the region. 

The event, which ends on Sunday, brings together designers, innovators and industry leaders from across the globe, highlighting the Kingdom’s growing role as a hub for fashion and trade.

Saudi fashion designer Hana Alhaddad creates dresses by recycling waste materials. (AN photos by Afshan Aziz)

Filiz Karakul, managing director of international at Pyramids Group and one of the organizers, told Arab News that this was the first time the event had been held in Jeddah. 

“Previously it was held in Riyadh but now our focus is on Jeddah because the market here has huge potential. Companies from Europe, Japan, Korea and other countries are showing strong interest in . They are bringing innovative fabrics, yarns and sustainable fashion products,” she said. 

All (our) production is done by my family. We only use Italian linen, a natural plant-based fabric. For we have adapted lengths and styles. This is our first time here and we are excited by the positive response. People appreciate quality and sustainability, which is very important to us.

Ivan Mastro, Co-founder Casa Mastro Positano

“Sustainability is our key focus and it is becoming increasingly important as climate change affects all industries. Every step we take impacts the ecosystem, which is why we have emphasized sustainability in the designer area.”

Next year’s show would be even bigger, with major pavilions from Germany, Italy and Spain, she said.

Saudi fashion designer Hana Alhaddad creates dresses by recycling waste materials. (AN photos by Afshan Aziz)

“With the support of the authorities and growing international interest, we are confident that this expo will become an even more influential platform, aligned with ’s Vision 2030.”

The exhibitors are equally committed to the sustainability message.

Saudi fashion designer Hana Alhaddad creates dresses by recycling waste materials. (AN photos by Afshan Aziz)

Victoria Loze, sales manager at Sophie Hallette from France, said: “We have been producing sustainable articles since 1887. We make handcrafted lace using 19th-century machines, with five meters taking eight weeks from start to finish. Our customers include Chanel, Dior, Dolce & Gabbana, Elie Saab and high-profile individuals like Kate Middleton and Beyonce. 

“People in have great taste. They know fabrics and appreciate high-quality, sustainable products. This is our first time participating and we are proud to be pioneers here.”

Filiz Karakul, managing director of international at Pyramids Group. (AN photos by Afshan Aziz)

Ivan Mastro, co-founder of Casa Mastro Positano from Italy, said: “All (our) production is done by my family. We only use Italian linen, a natural plant-based fabric. For we have adapted lengths and styles. This is our first time here and we are excited by the positive response. People appreciate quality and sustainability, which is very important to us.”

Sourabh Jain, export marketing manager at Indian firm Siyaram Silk Mills, said his company was showcasing fabrics designed for hot climates. 

Issie Ninomiya of Uni Textile from Japan. (AN photos by Afshan Aziz)

“We manufacture menswear fabrics focusing on natural, sustainable materials. Bamboo fabric is a plant-based fiber that naturally cools the body. Linen is another natural fabric that offers comfort and breathability,” he said.

“The Saudi market is very promising and with Vision 2030 we see huge potential for innovative fabrics and new fashion trends.”

Issie Ninomiya of Uni Textile from Japan, said: “We have 3,000 items in stock, including polyester, cotton, nylon and rayon fabrics. Sustainability is growing and we are producing recycled polyester and organic fabrics. We aim to expand business in , which is an emerging market for high-quality, eco-friendly textiles.”

Saudi fashion designer Hana Alhaddad said: “I established my brand, Eeliiite, with a focus on sustainability and uniqueness. I create my designs by recycling waste materials into distinctive pieces. People really appreciate the designs for their originality; most don’t even realize they are made from recycled materials but they love the unique look.”

The expo is showcasing a diverse lineup of designers, from emerging Saudi talent to established names from Switzerland, Tunisia and Morocco. 

The event opened with a ribbon-cutting ceremony attended by diplomats, cultural representatives and business leaders, including Consul General of Turkiye in Jeddah Mustafa Unal, General Consul of France Mohammed Nahhad and representatives from Jordan, Syria, India and Tunisia. 

The event attracted more than 550 exhibitors from 25 countries and over 10,000 visitors, including designers, entrepreneurs and fashion enthusiasts. 

Among the highlights is the Vision Fashion Show, featuring leading and emerging designers, seminars exploring sustainability, smart fabrics and digital innovation, and a B2B zone hosting more than 480 meetings to foster partnerships and trade opportunities.

“As a business owner, I see immense opportunity here,” said Mohammed Rayyan, who runs a textile business.

“The expo brings together designers, innovators and suppliers from around the world, giving me a chance to discover new fabrics, sustainable solutions and potential partnerships that I can incorporate into my business.

“It’s the perfect platform to connect with international expertise while keeping up with the latest trends in the market.”

 


Saudi foreign minister meets Luxembourg’s deputy PM

Prince Faisal bin Farhan (R) and Xavier Bettel in New York. (Supplied)
Prince Faisal bin Farhan (R) and Xavier Bettel in New York. (Supplied)
Updated 26 September 2025

Saudi foreign minister meets Luxembourg’s deputy PM

Prince Faisal bin Farhan (R) and Xavier Bettel in New York. (Supplied)
  • Meeting takes place on sidelines of UN General Assembly

NEW YORK: Saudi Foreign Minister Prince Faisal bin Farhan held talks on Thursday with Luxembourg’s Deputy Prime Minister and Foreign Minister Xavier Bettel, culminating in the signing of a bilateral political consultation agreement. 

The meeting took place on the sidelines of the UN General Assembly session.

The agreement establishes a formal framework for political consultation between the Saudi Ministry of Foreign Affairs and the Ministry of Foreign and European Affairs, Defense, Development Cooperation and Foreign Trade of the Grand Duchy of Luxembourg.

Both ministers looked at opportunities to expand bilateral cooperation across multiple sectors while exchanging views on current international developments and diplomatic initiatives to address issues.

is focusing on boosting ties with European countries at all levels.

 


Oldest human settlement in Arabian Peninsula discovered near Tabuk

Oldest human settlement in Arabian Peninsula discovered near Tabuk
Updated 26 September 2025

Oldest human settlement in Arabian Peninsula discovered near Tabuk

Oldest human settlement in Arabian Peninsula discovered near Tabuk
  • Archeological excavations at the Masiyon site northwest of Tabuk, were carried out by the commission in partnership with Japan’s Kanazawa University, and in collaboration with Neom

RIYADH: The oldest architectural settlement in the Arabian Peninsula, dating back to the pre-pottery Neolithic period of 10,300-11,000 years ago, has been discovered near Tabuk, ’s Ministry of Culture announced on Thursday.

Dr. Ajab Al-Otaibi, director general of the Heritage Commission’s antiquities sector, said the find was “among the oldest settlements in the world.”

Archeological excavations at the Masiyon site northwest of Tabuk, were carried out by the commission in partnership with Japan’s Kanazawa University, and in collaboration with Neom.

Although the area has been listed on the National Antiquities Register since 1978, studies in December 2022 revealed it to be the earliest known example of human settlement in the Arabian Peninsula.

Four excavations seasons were conducted up to May 2024 using advanced methods such as documenting stratigraphic layers, classifying artifacts, and analyzing organic samples to establish absolute dating.

Semi-circular granite structures were uncovered — including residential buildings, passageways, hearths and storage areas — suggesting a functional layout supporting hunting and early grain cultivation.

Other finds included stone tools such as grinding stones, knives and arrowheads, along with decorative objects, ceramics, agricultural tools, beehives and human and animal skeletons. Stones engraved with geometric patterns were also unearthed. 

The commission described the discovery as a landmark in understanding the origins of human settlements in ’s northwest and the Kingdom’s wider history.

Al-Otaibi said the findings “highlight the pivotal role of the Arabian Peninsula in the emergence of human civilization.”

They also support the theory that the northwest was a natural extension of Mesopotamia, the Levant and Southern Anatolia — otherwise known as the Fertile Crescent — and that it was home to humanity’s early transition from nomadism to settlement.