How AI technology is changing the beauty industry

How AI technology is changing the beauty industry
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L’Oreal technology measures skin aging and offers personalized skincare regimens. (Supplied)
How AI technology is changing the beauty industry
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Vismay Sharma, President of L’Oreal South Asia Pacific, Middle East, and North Africa (SAPMENA). (Supplied)
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Updated 05 April 2025

How AI technology is changing the beauty industry

How AI technology is changing the beauty industry
  • Algorithms are used to recommend salons to customers in
  • Millions of gigabytes of data on hair and skin is being fed into AI engines

RIYADH: Artificial intelligence is increasingly being used in the beauty industry, both in and internationally.

Mohamed Hassan, CEO of Saudi-based Glamera, spoke to Arab News about how the company uses AI to recommend services to customers.

“The system analyzes user behavior and preferences to offer personalized service suggestions,” he said.

Founded in Egypt in 2020, where it still covers Cairo and Alexandria, Glamera then relocated to , where it covers Riyadh, Jeddah, Dammam, Taif, Qassim, and Madinah.

Another technology implemented by some beauty companies is augmented reality, which allows users to ‘try out’ beauty products using their smartphones. 

L’Oreal uses AI technology for a wide range of features including analyzing customer reviews and evaluating product formulas, Vismay Sharma, president of L’Oreal South Asia Pacific, Middle East, and North Africa, told Arab News.

The company’s Beauty Genius, which provides users with analysis, product recommendations and personalized routines for hair and makeup, is powered by generative AI.

L’Oreal has also created SkinConsultAI, which “measures skin aging” and offers personalized skincare regimens.

Sharma said that the company has collected a vast amount of data on hair and skin — more than 11 million gigabytes — which is fed into the AI engine.

“We have by far the highest amount of data … that is what we are now feeding into all of our AI engines such as LLMs (large language models), which is allowing us to do significant exploration of formula evaluation,” Sharma said.

Stressing how important it is to use technology responsibly, Sharma added that L’Oreal has been transparent about its commitment to not using computer-generated photos of results. 

“We never use GenAI on our models, because that, in a way, is faking results,” he said. “There are very clear ethical rules that we put around the use of technology and I very strongly believe that if technology is in the hands of responsible people, using it responsibly can significantly enhance the quality of experience, the beauty journey of consumers, and the overall efficiency of an organization.”


SFDA approves registration of Qalsody for ALS treatment

Saudi Food and Drug Authority has approved the registration of Qalsody (Tofersen) for ALS treatment.
Saudi Food and Drug Authority has approved the registration of Qalsody (Tofersen) for ALS treatment.
Updated 12 sec ago

SFDA approves registration of Qalsody for ALS treatment

Saudi Food and Drug Authority has approved the registration of Qalsody (Tofersen) for ALS treatment.
  • ALS is a rare neurodegenerative disease that affects the nerve cells responsible for voluntary movement, gradually causing muscle weakness and leading to loss of mobility over time

RIYADH: The Saudi Food and Drug Authority has approved the registration of Qalsody (Tofersen) for the treatment of adults with amyotrophic lateral sclerosis linked to mutations in the SOD1 gene, the Saudi Press Agency reported.

ALS is a rare neurodegenerative disease that affects the nerve cells responsible for voluntary movement, gradually causing muscle weakness and leading to loss of mobility over time.

According to the SPA, the approval is part of the SFDA’s efforts to facilitate patient access to treatment, as Qalsody has been designated an orphan drug for the treatment of rare diseases.

Normally, the SOD1 protein helps eliminate toxic byproducts produced during regular cellular activity.

In cases where a genetic mutation in the SOD1 gene causes ALS, a defective protein that fails to protect the cell from toxins is produced. The faulty protein accumulates within the cell, disrupting normal cellular processes.

The SFDA said that Qalsody works to reduce the production of the defective SOD1 protein through a novel therapeutic approach known as antisense therapy. This technique employs small molecules called nucleotides, designed to bind precisely to a specific sequence of mRNA generated by the genetic mutation that causes the protein to misfold. This process limits the cell’s ability to produce the defective protein, reducing its accumulation in the body.

The authority added that the drug’s approval followed a thorough assessment of its efficacy, safety and quality. Clinical studies of patients who received the drug showed a reduction in key indicators of nerve damage, most notably neurofilament light levels, compared with patients who received a placebo. A decrease was also observed in the concentration of the defective SOD1 protein in cerebrospinal fluid, confirming that the drug is acting on its intended molecular target. The authority said, however, that the long-term benefits are still under evaluation and that these early findings are not a substitute for confirmed clinical outcomes.

The SFDA reported that the most commonly observed side effects in clinical studies were muscle and joint pain, fatigue, injection site discomfort, fever and increased levels of certain proteins in the cerebrospinal fluid.

The approval reflects the SFDA’s commitment to expanding access to effective treatments for rare and hard-to-treat diseases through the Orphan Drugs Program, a key strategic initiative designed to accelerate the availability of promising therapies and address unmet medical needs.

It aligns with the goals of the Health Sector Transformation Program, one of the key initiatives of the Kingdom’s Vision 2030, which seeks to improve the quality of healthcare services.

An orphan drug is defined as a medication developed to treat rare diseases that affect fewer than five in 10,000 people in the Kingdom.

The orphan drugs guide is available on the authority’s website at https://www.sfda.gov.sa/ar/regulations/88482. For further inquiries, contact the SFDA via email at [email protected].


Saudi FM arrives in Paris for Gaza meeting

Saudi Foreign Minister Prince Faisal bin Farhan. (File/AFP)
Saudi Foreign Minister Prince Faisal bin Farhan. (File/AFP)
Updated 09 October 2025

Saudi FM arrives in Paris for Gaza meeting

Saudi Foreign Minister Prince Faisal bin Farhan. (File/AFP)
  • Israel and Hamas signed an agreement on Thursday to cease fire and free Israeli hostages in exchange for Palestinian prisoners

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan arrived in Paris on Thursday to participate in a ministerial meeting on the US plan for Gaza and the next steps toward a ceasefire.

The meeting will be attended by the foreign ministers and representatives of several Arab, Islamic, and European countries, as well as the High Representative for Foreign Affairs and Security Policy and Vice-President of the European Commission Kaja Kallas, the Saudi Press Agency reported.

Israel and Hamas signed an agreement on Thursday to cease fire and free Israeli hostages in exchange for Palestinian prisoners, in the first phase of US President Donald Trump’s initiative to end the war in Gaza.


Mitsubishi Power launches Saudi-made JAC gas turbine

Mitsubishi Power launches Saudi-made JAC gas turbine
Updated 09 October 2025

Mitsubishi Power launches Saudi-made JAC gas turbine

Mitsubishi Power launches Saudi-made JAC gas turbine

DAMMAM: The first Mitsubishi Power J-series air-cooled gas turbine to be assembled in was launched by Prince Saud bin Bandar bin Abdulaziz, deputy governor of the Eastern Province, on Thursday in Dammam.

Prince Saud said it marked an important step in advancing the Kingdom’s industrial capabilities and localization goals, highlighting the role of local talent and international expertise in achieving Vision 2030 targets.

Adel Al-Juraid, president of Mitsubishi , said the turbine launch coincided with Mitsubishi Power’s 60th anniversary in the Kingdom, underlining the company’s long-term commitment to the country’s industrial growth, energy security and sustainability.

He added the Dammam facility’s growing capabilities would help position as a regional hub for advanced power generation solutions.

The newly assembled M501JAC turbine was installed at the 475 MW Admiral cogeneration plant in Jubail, supplying power and steam to Saudi Aramco’s SATORP complex which includes one of the region’s largest steam crackers.

Mitsubishi Power’s president and CEO, Takao Tsukui, said the project supported ’s energy transformation and emissions reduction goals and reflected the company’s mission of empowering Saudi talent.

Tsukui added the Dammam facility’s success stemmed from Mitsubishi Power’s National Program, which provides technical training and exchange opportunities for Saudi employees, who now make up more than half of the company’s workforce in the Kingdom.


Hajj and Umrah Research Forum highlights sustainability of hotel buildings in central Makkah

Saudi academics at 25th Scientific Forum for Hajj, Umrah, and Visit Research, presented innovative ideas. (SPA)
Saudi academics at 25th Scientific Forum for Hajj, Umrah, and Visit Research, presented innovative ideas. (SPA)
Updated 09 October 2025

Hajj and Umrah Research Forum highlights sustainability of hotel buildings in central Makkah

Saudi academics at 25th Scientific Forum for Hajj, Umrah, and Visit Research, presented innovative ideas. (SPA)
  • The forum was aimed at improving the experience of pilgrims, Umrah performers, and visitors

MADINAH: Saudi academics at the 25th Scientific Forum for Hajj, Umrah, and Visit Research, presented innovative ideas in the form of research projects and studies in Madinah, the Saudi Press Agency reported. 

The forum was aimed at improving the experience of pilgrims, Umrah performers, and visitors.

Researcher Dr. Abdulaziz bin Awad Al-Majnouni told SPA that his participation in the forum was an opportunity to present his research project, which discusses the concept of “Sustainability of Hotel Buildings in the Central Area of Makkah,” by analyzing sustainability performance in hotels in terms of alternative transportation, energy efficiency, water efficiency, materials and resources, and indoor environmental quality.

Al-Majnouni said that the study, conducted under the supervision of Umm Al-Qura University, revealed that integrating renewable energy faces financial and technical obstacles when implemented in hotels. 

He noted that hotels are gradually adopting sustainability practices, waste management, and indoor air quality improvement. 

He also highlighted the importance of enhancing energy efficiency through advanced monitoring systems, renewable energy initiatives, improved water management using sub-meters, recycling, awareness campaigns, and establishing more comprehensive waste management systems while improving air quality. He further praised the progress achieved by hotels in Makkah’s central area in the fields of energy and water services.


Kingdom to announce major biotech, pharmaceutical partnerships at Global Health Exhibition

Kingdom to announce major biotech, pharmaceutical partnerships at Global Health Exhibition
Updated 09 October 2025

Kingdom to announce major biotech, pharmaceutical partnerships at Global Health Exhibition

Kingdom to announce major biotech, pharmaceutical partnerships at Global Health Exhibition
  • Eighth edition of event will run in Riyadh from Oct. 27-30

RIYADH: ’s healthcare sector is set for another round of strategic expansion, with new biotechnology and pharmaceutical partnerships expected to be unveiled at the Global Health Exhibition 2025 in Riyadh later this month.

Held with the support of the Ministry of Health, the eighth edition of the event will run from Oct. 27-30.

The event will serve as a platform for the Kingdom to attract investment and accelerate progress toward the goals of Vision 2030 to improve healthcare quality and boost the sector’s contribution to the economy.

The value of ’s healthcare industry is projected to rise from SR199 billion ($53 billion) in 2020 to SR318 billion by 2030, with the private sector’s contribution expected to double to SR145 billion.

The ministry said it was working to create a more competitive investment environment, simplify regulatory processes, and support innovation across fields including biotechnology, vaccine production, pharmaceuticals, health tourism, and digital health solutions.

These areas are seen as central to positioning the Kingdom as a regional and global hub for healthcare innovation and manufacturing.

Last year’s Global Health Exhibition generated investments of more than SR50 billion, including major deals such as the SR4 billion drug manufacturing partnership between NUPCO, Novo Nordisk, and Sanofi; the SR5 billion expansion plan by Fakeeh Care Group; and acquisition agreements worth over SR4 billion by Dallah Healthcare.

The ministry said this year’s edition would build on that momentum, with new agreements expected in biotech, advanced medical technologies, artificial intelligence, and digital health, further supporting the Kingdom’s drive toward self-sufficiency and an innovation-led healthcare ecosystem.