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RIYADH: The global wellness industry in recent years has seen an influx of superfoods and natural remedies, each promising transformative health benefits.

Among these, sea moss, also known as Irish moss, has rapidly gained traction with health and beauty enthusiasts.

The trend has reached ��������, where the wellness market is evolving rapidly, driven by a growing awareness of natural remedies and holistic health practices.

Saudis have a long history of using natural remedies, such as black seed oil and honey, for health and wellness. Sea moss fits seamlessly into this tradition as a plant-based, nutrient-dense option.

Sea moss is a type of red algae scientifically known as chondrus crispus. It thrives along the rocky coasts of the Atlantic in regions like Ireland, the Caribbean, and North America.

Traditionally used in Caribbean and Irish cultures, sea moss is valued for its nutrient-rich composition and versatility.

It is today branded as a superfood, finding its way into smoothies, skincare products, and supplements.

But is the hype over this supposed panacea supported by science?

Najla Al-Mutairi, a dietician at Aster Sanad Hospital in Riyadh, told Arab News that sea moss does contribute to overall nutrient intake, particularly for those with mineral deficiencies.

She said: “It is rich in essential vitamins and minerals, including iodine, calcium, magnesium, potassium, and vitamins A, C, E, and K.”

Al-Mutairi added that sea moss enhanced energy levels and improved thyroid function.

It is also packed with antioxidants, which combat oxidative stress, and has antiviral and antibacterial properties that support the immune system.

She said: “Sea moss contains prebiotic fiber, which nourishes gut bacteria, aiding digestion and promoting a healthy gut microbiome.”

Al-Mutairi spoke of the skin benefits of sea moss as it hydrates the skin and provides essential nutrients like vitamins A and E, improving skin elasticity and reducing inflammation.

“For weight loss, its high-fiber content helps with satiety and regulates appetite,” she said.

Sea moss also contains anti-inflammatory compounds like omega-3 fatty acids and bioactive minerals that may alleviate joint pain and reduce inflammation.

But while sea moss offers numerous benefits, moderation is key.

Al-Mutairi said that overconsumption can lead to excessive iodine intake, causing thyroid dysfunction. High doses might also upset the digestive system due to its fiber content.

She added: “Pregnant women and children should consult a healthcare provider before using sea moss to avoid iodine-related complications or allergic reactions.

“While sea moss offers health benefits, some claims, like it being a miracle cure for chronic diseases, lack scientific backing.”

It is essential to approach these claims critically and rely on evidence-based information, she added.

Valerie Daccache, who works with the Jeddah-based brand Migrante, stressed the importance of correcting misconceptions about sea moss.

She told Arab News: “Many sellers make misleading claims, like saying sea moss is high in collagen because of its gel texture. That’s not true — it stimulates collagen production but contains very little collagen itself.”

The demand for sea moss in �������� continues to grow as more people prioritize health and wellness, according to Bassma Idrees, co-founder of Zulu Sea Moss.

Idrees said: “The response from Saudi customers has been amazing. We’ve received incredible feedback and continue to grow.”

The company has developed flavors tailored to Saudi tastes, such as karkade (hibiscus), dates, and cinnamon.

Customers in the Kingdom are finding endless ways to incorporate sea moss into their routines, and Idrees added: “We’ve seen people use sea moss in everything — from soups and desserts to face masks and hair treatments.”

Health-conscious individuals are adding it to smoothies, teas, and even pre-workout drinks.

“It’s incredibly versatile,” said Daccache.

Idrees explained how her personal journey led to the creation of the brand. She said: “I was introduced to sea moss during a period of burnout when my energy, mood, and skin were all suffering. A friend recommended I try sea moss — a nutrient-rich superfood from the Caribbean — and the results were incredible.”

The future of sea moss in the Kingdom looks bright, with both brands optimistic about its growth.

Idrees said: “Health trends come and go, but sea moss is not a fleeting fad. The science behind its nutrient profile is undeniable, and more people are experiencing its positive effects.”

For now, the tide is firmly in sea moss’ favor, and it looks as though the superfood is set to become a staple in ��������’s journey toward healthier living.