‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit

‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit
Hammad Albalawi, head of the n Football Association’s FIFA World Cup 2034 bid, delivers a speech. (Supplied)
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Updated 22 September 2024

‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit

‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit

1. With 10 years to go, how would you gauge the progress the Kingdom is making toward the FIFA World Cup 2034?

Our dream of hosting the world in 2034 is becoming a reality thanks to the steadfast support from our leadership, our love for the game, our country’s ongoing transformation, and the energy of our young people. is already making great strides, driven by our passion for football, and we are incredibly proud of the proposals we’ve put forward to host the FIFA World Cup 2034 in our official bid book to FIFA.

Yet the demand for football in is apparent even today, which is why we continue to invest in our Saudi Pro League teams and enable grassroots football with opportunities like never before. We are already well underway with the development of incredible new infrastructure and stadiums that we will be proud to call our football homes.

If we are awarded the honor to host the FIFA World Cup 2034, we are ready to live up to our ambition for the people of and the global football community.
2. What were the biggest challenges in making sure Saudi had the best bid?

is one of the fastest and most exciting growth stories in world football. It was key that this story — our story — shone through in our bid.

We knew we had to put together a tournament footprint of stadiums, training sites, host cities, accommodation and transportation plans that cater for the needs of the players and fans that would come to from all over the world. We had to do justice to our ambition and showcase the best of our ability and our deep-rooted love for hospitality.

3. Did the rise of the Saudi Pro League with Ronaldo and other international superstars play a part in making the bid successful?

We are still in the bidding phase, and it’s important to remember that. We look forward to working with our partners across football in the coming months in the lead-up to the December award announcement.

Our bid is built on the foundations of Saudi’s historic love for football and is a natural step in our journey toward growing the game nationwide. Bringing international football stars to our own professional league catalyzes the development and the success of our clubs. Our Saudi players and fans get to rub shoulders with the world’s best. It brings a global energy and excitement to the millions of fans in , and it helps to showcase to the world our country’s true passion for the beautiful game. It’s this passion that is the driving force behind the bid — a passion that has seen our fans follow our national team around the world, including to six different FIFA World Cup tournaments.

4. Going forward, can we expect the Saudi 2034 bid to continue having big-name ambassadors such as Ronaldo, etc.?

We already have millions of bid ambassadors — the people of . We are country of football fans, and you can see our love of the game shining through on our journey to bid for the FIFA World Cup. Supporting them are those who have come to who can share their positive experiences and reflect on our passion for football, and we invite the world to come to to learn more about the Kingdom and experience the remarkable journey we are on.

5. How will Vision 2030 play a part in the 2034 World Cup bid?

Vision 2030 is the driving force behind the bid and is delivering the transformation that makes ready to host the FIFA World Cup 2034 thanks to the wise leadership of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al-Saud, and Crown Prince Mohammed bin Salman bin Abdulaziz Al-Saud. The ambitions of Vision 2030 to diversify the Kingdom’s economy and improve quality of life are powering the growth of our sports sector, which has already seen host more than 100 international major sporting events, attracting audiences close to three million sports fans.

The giant steps we’ve made in developing our sports sector are thanks to Vision 2030. The Vision provides a clear path forward and hosting the FIFA World Cup 2034 would be the culmination of these efforts, with the entire Kingdom coming together to drive forward our sport’s industry and our wider national infrastructure projects ahead of 2034.

6. When the new stadium for 2034 WC are completed, Saudi will have some of the best venues in the world. How did these unique designs come about?

These stadiums will meet the growing football demand across the Kingdom. We are working with our partners to ensure that they will be used for a variety of purposes — from sports and tourism, to entertainment and live events. Come 2034, yes, they will be used as venues for the World Cup, but we are ensuring all venues have legacy plans in place to ensure high levels of utilization post-tournament.

Each venue has its own unique story, all rooted in the past and the future of the Kingdom. A few examples: The King Salman International Stadium, anchored in King Abdulaziz Park’s masterplan, will contribute to Riyadh’s ongoing transformation and blend into its surroundings, with terrain and natural habitat forming part of the roof; the Aramco Stadium, located in the north of Al-Khobar on the shore of the Arabian Gulf, celebrates the sea’s dynamic nature; and the design of Jeddah Central Stadium echoes the architecture of the historic Al-Balad district.

These are just some examples of the creative thinking behind the design approaches, and we are excited to see these stadia come to life.

7. Beyond the architecture, what can we expect these futuristic stadia to offer the fans in terms of experiences?

As a massive football fan, having seen the best matches whether abroad or on television, I’m very excited about the experiences that these stadia will bring to . We recognize there is a long way to go and that development plans for some of the stadiums are still underway, but what I can say is that an immersive and seamless experience for fans is at the heart of our approach. We are committed to delivering an experience that is fitting of our love for the game — this is what drives us.

We will be aiming to host the most digitally connected FIFA World Cup of all time, with our stadiums at the heart of this connected fan experience. The same would be true of our unique FIFA Fan Festival sites; that would be the next best thing to actually being inside the stadium.

We aspire to host the first ever 48-team tournament in a single host country, that allows fans to experience a compact, festival-like atmosphere that brings together more teams and more fans meeting in one place than ever before.

8. What are you hoping will be the tournament’s long-term impact and legacy, both globally and within the Kingdom?

We have a clear vision for our bid: “Growing. Together.”  

This is our bid slogan, and it perfectly encapsulates our vision for the tournament — to develop football for our nation and our people, and for the global football community. We want to host the FIFA World Cup 2034 to help support the growth of the game across the world, and ensure football and its values can be enjoyed by all.

We are focused on ensuring our investments drive the growth of football in the Kingdom to meet the demand. We already have some of the best fans in the world and some of the best players in the world playing week-in and week-out in the SPL. When we have some of the world’s best stadiums and football infrastructure we will be the role model of a top football nation.

Our infrastructure plans will deliver both on and off the pitch. We want to enable strong performances from our national and club teams, but we will also provide opportunities for our young footballers to develop their skills in top-class facilities and celebrate their love for the game. We are focused on our next generation of star players for to play and compete on the world stage.

Under Vision 2030, Saudi is making significant investments in infrastructure and services, many of which we have included in our bid proposition. Stadiums, transport, and more, are already being built to keep up with booming demand, and we can use these components as part of our tournament footprint. ’s approach aims to deliver a lasting legacy of positive change through the delivery of a responsible and respectful tournament.
9. How can Saudis and football fans contribute to this national effort to make the 2034 World Cup the best ever?

We are ready and excited to host — and we feel our bid is very strong. One of the most compelling parts of our bid is just how deep our love for football runs in our society — 80 percent of all Saudis are football fans. We want this genuine love for the game to shine through in our bid.

In the lead-up to host selection, we’re encouraging fans to sign up for our “Join the Squad” initiative, which allows them to showcase their pride for the bid and take part in upcoming activities.

You can learn more about Join the Squad here.
10. What is being done at grass roots and at the clubs to ensure that Saudi has the best possible generation of players ready for 2034?

The growth of grassroots programs is at the heart of our football development plans. They are also one of the central components of the wider Saudi Vision 2030 ambition of working to improving quality of life across the Kingdom.

We’re focusing our efforts at the entry points of football, and we’re already seeing some incredible results. We now have more than 300,000 players in the schools’ leagues (boys and girls), and 64 annual youth competitions — up from just ten last year. Regional training centers are booming as well — we have 23 now, up from nine in 2021.

Kids want to play football, and the entire football sector is working hard to ensure they can by providing more opportunities and improving accessibility. Children are seeing their heroes on the pitch here in the Kingdom — Ronaldo, Neymar, Benzema — and are eager to get involved. It’s our collective responsibility to make sure football is as accessible as possible.
11. Finally. With 10 years to go, should the aim be that challenges for the World Cup trophy in 2034?

A lot can happen in ten years. Today, we are focused on growing all aspects of the game we love, including the continued development of our national team. Right now, our national team is working toward its seventh FIFA World Cup qualification, which, if achieved, would make it the Falcons’ seventh appearance out of the past nine editions of the FIFA World Cup. Going for the World Cup trophy in any edition of the tournament is the dream of our nation.


Hajj Ministry suspends 7 Umrah firms over transport violations

Hajj Ministry suspends 7 Umrah firms over transport violations
Updated 30 sec ago

Hajj Ministry suspends 7 Umrah firms over transport violations

Hajj Ministry suspends 7 Umrah firms over transport violations

JEDDAH: The Ministry of Hajj and Umrah recorded violations by seven Umrah companies due to deficiencies in providing transport services to pilgrims, as stipulated in their approved programs.

It is part of the ministry’s efforts to enhance service quality for pilgrims and visitors of the Prophet’s Mosque, ensuring compliance with contracts in line with Saudi Vision 2030, which aims to improve the pilgrim experience at every stage of their journey.

The ministry took regulatory measures against the violating companies, suspending their operations and liquidating their bank guarantees to cover alternative transport costs for affected pilgrims, ensuring services meet approved standards.

It highlighted its commitment to protecting pilgrims’ rights and providing services of the highest quality and professionalism.

The ministry also highlighted its zero-tolerance approach to negligence or breach of contractual obligations, the Saudi Press Agency reported.

It called on all Umrah companies to strictly adhere to approved regulations and deliver services according to designated schedules, ensuring quality and the comfort of pilgrims and visitors during their stay in the Kingdom.


Al-Urumah seasons draw more than 1m ecotourists

The Al-Urumah Season has become a premier ecotourism initiative, showcasing the Kingdom’s stunning environment. (SPA)
The Al-Urumah Season has become a premier ecotourism initiative, showcasing the Kingdom’s stunning environment. (SPA)
Updated 59 min 54 sec ago

Al-Urumah seasons draw more than 1m ecotourists

The Al-Urumah Season has become a premier ecotourism initiative, showcasing the Kingdom’s stunning environment. (SPA)
  • Over four seasons, Al-Urumah has grown into a vibrant destination, attracting more than 1 million ecotourists

RIYADH: The Al-Urumah Season, held in the heart of the desert at the Imam Abdulaziz bin Mohammed and King Khalid royal reserves, has become a premier ecotourism initiative, showcasing the Kingdom’s stunning environment and the passion of its organizers.

Over four seasons, Al-Urumah has grown into a vibrant destination, attracting more than 1 million ecotourists, according to a recent report from the Saudi Press Agency.

The inaugural season had about 52,000 visitors, rising to 230,000 in the second season. With eight service providers, the third season exceeded 300,000 attendees.

The fourth this year drew more than 400,000, reflecting effective strategic planning and infrastructure development involving the private sector and local communities.

During the Al-Urumah Season, the Imam Abdulaziz bin Mohammed Royal Reserve Development Authority offers 13 activities across both reserves, including camping, hiking, camel riding, cycling, stargazing, and other outdoor pursuits.

Additionally, 358 eco-units have been established for visitor accommodation, the SPA reported.

The authority also organizes training workshops for service providers on ecotourism principles, responsible recreation, and wildlife interaction, emphasizing their vital role in delivering quality tourism experiences.

The Al-Urumah Season has become an “integrated model of sustainable ecotourism.”

The authority has blended ecotourism, entertainment, and nature conservation, aligning with Saudi Vision 2030’s goals of economic diversification and community empowerment.


Saudi matchmaking app, Awaser, is helping individuals find partners by bridging tradition and modernity

Awaser remains firmly rooted in cultural and religious values. (Supplied)
Awaser remains firmly rooted in cultural and religious values. (Supplied)
Updated 16 June 2025

Saudi matchmaking app, Awaser, is helping individuals find partners by bridging tradition and modernity

Awaser remains firmly rooted in cultural and religious values. (Supplied)
  • Alolayan said: “The younger generation increasingly wants to take ownership of their marriage journey in terms of to get

JEDDAH: With digital innovation taking place at a rapid pace, Awaser, a mobile application developed in , is at the forefront of a quiet transformation in the Kingdom’s matchmaking traditions.

It offers a modern approach to marriage, but remains firmly rooted in cultural and religious values.

Founded by psychiatrist Dr. Mohammed Alolayan, Awaser is not just a dating platform but a dedicated space for individuals and families with the intention of forming lasting marriages.

“There’s a clear need, and many people are ready to embrace technology, so long as it honors our values. Awaser allows them to do both.” (Supplied)

With features tailored to ’s cultural norms and a strong emphasis on privacy, the app introduces a respectful and structured alternative to traditional matchmaking.

Speaking about the inspiration behind creating the first app of its kind, Alolayan said: “As a trained psychiatrist, I’ve spent years exploring human psychology and understanding the deep emotional challenges people face, especially in midlife, around intimacy and the question of ‘Who should I be with?’

“Listening to countless stories from patients and online followers, I realized how difficult it is for many to find a suitable partner within the traditional framework. That’s what inspired me to create Awaser.”

HIGHLIGHTS

• Awaser gives users the tools to search based on preferences unique to Saudi society, including regional origin, family background, education, sect, and tribal affiliation. 

• This approach blends technology with cultural traditions, creating a platform that speaks to both the younger generation and their families. 

Unlike typical matchmaking apps that rely on algorithms to suggest potential partners, Awaser gives users the tools to search based on preferences unique to society, including regional origin, family background, education, sect, and tribal affiliation.

This approach blends technology with cultural traditions, creating a platform that speaks to both the younger generation and their families.

Alolayan said: “Awaser does not offer matchmaking in the conventional sense. Instead, it elevates traditional matchmaking by making it more accessible and efficient.

Dr. Mohammed Alolayan

“It’s a platform that respects Saudi customs while empowering individuals and families to make informed choices.”

One of the app’s most distinctive features is the ability for families to create and manage accounts on behalf of their children, a model that preserves the essence of traditional matchmaking while increasing the chances of finding a suitable match.

This family-first approach has resonated strongly with conservative users seeking to maintain trust throughout the process.

The app operates on a paid subscription model, which Alolayan believes ensures the quality and seriousness of its community. “We implemented a payment wall to ensure serious participation and prevent random or unserious users,” he said.

“Trust is crucial. That’s why users must verify with a Saudi mobile number and OTP (One-Time Password), and all communications are encrypted and automatically deleted after 30 days of inactivity.”

Privacy is a key concern for users in , particularly when it comes to online interactions between men and women.

Awaser addresses this by giving users complete control over their profiles and conversations, with no human intervention from the app’s management team. Conversations cannot begin without mutual consent, and all user data remains private and protected.

The platform currently focuses on Saudi nationals and residents, and has already had impressive engagement, especially from well-educated individuals.

“Around 30 to 40 percent of our users hold advanced degrees such as master’s or PhDs. While we expected high participation from major cities, we were pleasantly surprised to see users from nearly every region of the Kingdom,” he said.

Among the many success stories shared by users, one stands out for Alolayan: “A couple who met on Awaser married about a year and a half ago, and they recently welcomed their first child.

“Hearing that directly from them was incredibly moving, it validated everything we’ve been working toward.”

In a culture where family involvement remains a cornerstone of the marriage process, launching a technology-driven platform presented unique challenges. But the public response,  Alolayan said, has been overwhelmingly positive.

“There’s a clear need, and many people are ready to embrace technology, so long as it honors our values. Awaser allows them to do both.”

Umm Abdullah, a user of the app, said: “As a mother, I’ve seen how difficult it’s become to find suitable matches, and approaching someone as the bride’s parents is not very common in our culture, we usually wait for proposals to come.

“Apps like this give us the chance to actively search instead of just waiting. It feels more efficient, while still respecting our values.”

Interestingly, Awaser also provides a space for non-traditional introductions between individuals, allowing for more autonomy in the relationship-building phase.

This dual approach supporting both traditional and independent searches reflects the evolving preferences of younger Saudis who want to play a more active role in choosing their life partners.

Alolayan said: “The younger generation increasingly wants to take ownership of their marriage journey in terms of to get to know their future partner before traditional steps begin.

“Awaser arrived at just the right time to meet this shift. It offers an alternative that feels modern yet grounded in cultural values.”

Another user, Naser Al-Rahman, said: “It’s really hard these days to find a relationship that leads to something serious. Most platforms don’t feel safe or genuine.

“But with this app, I feel like I can search more conveniently and securely, knowing the people here are serious about marriage.”

Although Awaser does not currently employ artificial intelligence to match users, Alolayan is open to future possibilities. “There is no proven psychological model for perfect matchmaking, which is why we don’t claim to match people ourselves.

“But I do see potential for AI and data analytics to provide smarter tools in the future, based on long-term user behavior.”

As continues its Vision 2030 journey toward modernization and empowerment, platforms such as Awaser highlight how digital solutions can coexist with tradition.

Commenting on the legal and cultural implications of matchmaking platforms, family lawyer Hassan Al-Ghawi said: “Apps like these help bridge the gap between tradition and technology.

“As long as user privacy is protected and the legal framework is respected, they can serve as a positive and legitimate extension of traditional matchmaking.

“Today’s younger generation often rushes into relationships, so involving both parents and children in the process allows for deeper understanding and more thoughtful decisions, potentially leading to stronger, longer-lasting marriages and fewer divorces.”

 


Deaf artist breaks barriers with solo debut in Jeddah

Elham Abu Talib, left, showcased more than 40 paintings at n Society of Culture and Arts. (AN photo)
Elham Abu Talib, left, showcased more than 40 paintings at n Society of Culture and Arts. (AN photo)
Updated 16 June 2025

Deaf artist breaks barriers with solo debut in Jeddah

Elham Abu Talib, left, showcased more than 40 paintings at n Society of Culture and Arts. (AN photo)
  • Elham Abu Talib shares vision through her expressive works

JEDDAH: “It’s never too late to follow your dream,” says Elham Abu Talib, who has held her first solo exhibition in Jeddah after 38 years.

The Saudi artist is no stranger to the local art scene, having taken part in exhibitions across the Kingdom and overcome the barriers accompanying being severely deaf.

Titled “Inspiration,” the exhibition marked a milestone, presenting her work to the public while highlighting her artistic journey amid years of persistence. (AN photo)

And at the n Society of Culture and Arts in Jeddah on Sunday, Abu Talib showcased more than 40 paintings to leading artists and lovers of the genre.

Titled “Inspiration,” the exhibition marked a milestone, presenting her work to the public while highlighting her artistic journey amid years of persistence.

HIGHLIGHT

Abu Talib hopes to represent the Kingdom in international competitions. She also hopes the arts society will continue supporting disabled and female artists by providing platforms for their creativity.

Her passion began in childhood, when natural talent blossomed into fine art shaped by a beautiful dream. She lost her hearing as a child and faced speech difficulties, but met her challenges with patience, courage, and ambition.

Determined to express herself, she used a brush and colors as her voice — turning her childhood dreams into vivid reality.

Titled “Inspiration,” the exhibition marked a milestone, presenting her work to the public while highlighting her artistic journey amid years of persistence. (AN photo)

She shared that hearing loss kept her from entering university, but her late father convinced her it did not mean giving up her ambitions.

Inspired by his words, she began participating in exhibitions while raising her children and fulfilling her duties as a mother.

She believes her disability has sharpened her visual perception — a gift she channels into her art.

“I’m so happy that, after 38 years, my dream has come true with this solo exhibition,” she said. “I thank the n Society of Culture and Arts in Jeddah for giving me this opportunity.”

Abu Talib hopes to represent the Kingdom in international competitions. She also hopes the arts society will continue supporting disabled and female artists by providing platforms for their creativity.

Maha Abdulhalim Radwi, secretary-general of the Radwi Art Prize, said the artist had finally achieved a major milestone, adding: “This event allowed her to showcase her unique perspective and creative talent to a wider audience, proving that art transcends communication barriers.”

Mohammed Al-Subaih, the director general of the SASCA, said Abu Talib had dreamed of a solo exhibition for nearly four decades — and was now finally living that dream.

He added: “She’s participated with us in many workshops and group exhibitions; now it’s time to celebrate her first solo show.

“She deserves all the support and encouragement.”

 


to participate in Beijing book fair

The aim is to boost the global reach of Saudi literature and create opportunities for Arabic content in the Chinese market. (SPA
The aim is to boost the global reach of Saudi literature and create opportunities for Arabic content in the Chinese market. (SPA
Updated 16 June 2025

to participate in Beijing book fair

The aim is to boost the global reach of Saudi literature and create opportunities for Arabic content in the Chinese market. (SPA
  • Saudi participation will include a strong institutional presence, with several government entities

RIYADH: The Literature, Publishing and Translation Commission will lead ’s participation in the Beijing International Book Fair from June 18 to 22.

This is part of the Saudi-Chinese Cultural Year 2025, reflecting the depth of the strategic partnership between the two states, and their shared goal to enhance cultural and intellectual exchange.

The initiative supports the commission’s efforts to represent the Kingdom in global cultural forums, promote Saudi literary achievements, and foster cooperation in literature, publishing, and translation.

It also aligns with the Kingdom’s Vision 2030 reform plan, which positions culture as a pillar of development and a bridge for civilizational dialogue.

Saudi participation will include a strong institutional presence, with several government entities. The program features seminars, literary gatherings, and dialogue sessions to promote cultural exchange and build lasting partnerships in the literary field.

The aim is to boost the global reach of Saudi literature and create opportunities for Arabic content in the Chinese market.

The Kingdom was the guest of honor at the 2024 Beijing International Book Fair, where the commission presented a rich cultural program.

The events included seminars, artistic performances, and interactive activities that drew strong interest and strengthened cultural and intellectual ties between the two countries.