‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit

‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit
Hammad Albalawi, head of the n Football Association’s FIFA World Cup 2034 bid, delivers a speech. (Supplied)
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Updated 22 September 2024

‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit

‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of n Football Federation FIFA World Cup 2034 bid unit

1. With 10 years to go, how would you gauge the progress the Kingdom is making toward the FIFA World Cup 2034?

Our dream of hosting the world in 2034 is becoming a reality thanks to the steadfast support from our leadership, our love for the game, our country’s ongoing transformation, and the energy of our young people. is already making great strides, driven by our passion for football, and we are incredibly proud of the proposals we’ve put forward to host the FIFA World Cup 2034 in our official bid book to FIFA.

Yet the demand for football in is apparent even today, which is why we continue to invest in our Saudi Pro League teams and enable grassroots football with opportunities like never before. We are already well underway with the development of incredible new infrastructure and stadiums that we will be proud to call our football homes.

If we are awarded the honor to host the FIFA World Cup 2034, we are ready to live up to our ambition for the people of and the global football community.
2. What were the biggest challenges in making sure Saudi had the best bid?

is one of the fastest and most exciting growth stories in world football. It was key that this story — our story — shone through in our bid.

We knew we had to put together a tournament footprint of stadiums, training sites, host cities, accommodation and transportation plans that cater for the needs of the players and fans that would come to from all over the world. We had to do justice to our ambition and showcase the best of our ability and our deep-rooted love for hospitality.

3. Did the rise of the Saudi Pro League with Ronaldo and other international superstars play a part in making the bid successful?

We are still in the bidding phase, and it’s important to remember that. We look forward to working with our partners across football in the coming months in the lead-up to the December award announcement.

Our bid is built on the foundations of Saudi’s historic love for football and is a natural step in our journey toward growing the game nationwide. Bringing international football stars to our own professional league catalyzes the development and the success of our clubs. Our Saudi players and fans get to rub shoulders with the world’s best. It brings a global energy and excitement to the millions of fans in , and it helps to showcase to the world our country’s true passion for the beautiful game. It’s this passion that is the driving force behind the bid — a passion that has seen our fans follow our national team around the world, including to six different FIFA World Cup tournaments.

4. Going forward, can we expect the Saudi 2034 bid to continue having big-name ambassadors such as Ronaldo, etc.?

We already have millions of bid ambassadors — the people of . We are country of football fans, and you can see our love of the game shining through on our journey to bid for the FIFA World Cup. Supporting them are those who have come to who can share their positive experiences and reflect on our passion for football, and we invite the world to come to to learn more about the Kingdom and experience the remarkable journey we are on.

5. How will Vision 2030 play a part in the 2034 World Cup bid?

Vision 2030 is the driving force behind the bid and is delivering the transformation that makes ready to host the FIFA World Cup 2034 thanks to the wise leadership of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al-Saud, and Crown Prince Mohammed bin Salman bin Abdulaziz Al-Saud. The ambitions of Vision 2030 to diversify the Kingdom’s economy and improve quality of life are powering the growth of our sports sector, which has already seen host more than 100 international major sporting events, attracting audiences close to three million sports fans.

The giant steps we’ve made in developing our sports sector are thanks to Vision 2030. The Vision provides a clear path forward and hosting the FIFA World Cup 2034 would be the culmination of these efforts, with the entire Kingdom coming together to drive forward our sport’s industry and our wider national infrastructure projects ahead of 2034.

6. When the new stadium for 2034 WC are completed, Saudi will have some of the best venues in the world. How did these unique designs come about?

These stadiums will meet the growing football demand across the Kingdom. We are working with our partners to ensure that they will be used for a variety of purposes — from sports and tourism, to entertainment and live events. Come 2034, yes, they will be used as venues for the World Cup, but we are ensuring all venues have legacy plans in place to ensure high levels of utilization post-tournament.

Each venue has its own unique story, all rooted in the past and the future of the Kingdom. A few examples: The King Salman International Stadium, anchored in King Abdulaziz Park’s masterplan, will contribute to Riyadh’s ongoing transformation and blend into its surroundings, with terrain and natural habitat forming part of the roof; the Aramco Stadium, located in the north of Al-Khobar on the shore of the Arabian Gulf, celebrates the sea’s dynamic nature; and the design of Jeddah Central Stadium echoes the architecture of the historic Al-Balad district.

These are just some examples of the creative thinking behind the design approaches, and we are excited to see these stadia come to life.

7. Beyond the architecture, what can we expect these futuristic stadia to offer the fans in terms of experiences?

As a massive football fan, having seen the best matches whether abroad or on television, I’m very excited about the experiences that these stadia will bring to . We recognize there is a long way to go and that development plans for some of the stadiums are still underway, but what I can say is that an immersive and seamless experience for fans is at the heart of our approach. We are committed to delivering an experience that is fitting of our love for the game — this is what drives us.

We will be aiming to host the most digitally connected FIFA World Cup of all time, with our stadiums at the heart of this connected fan experience. The same would be true of our unique FIFA Fan Festival sites; that would be the next best thing to actually being inside the stadium.

We aspire to host the first ever 48-team tournament in a single host country, that allows fans to experience a compact, festival-like atmosphere that brings together more teams and more fans meeting in one place than ever before.

8. What are you hoping will be the tournament’s long-term impact and legacy, both globally and within the Kingdom?

We have a clear vision for our bid: “Growing. Together.”  

This is our bid slogan, and it perfectly encapsulates our vision for the tournament — to develop football for our nation and our people, and for the global football community. We want to host the FIFA World Cup 2034 to help support the growth of the game across the world, and ensure football and its values can be enjoyed by all.

We are focused on ensuring our investments drive the growth of football in the Kingdom to meet the demand. We already have some of the best fans in the world and some of the best players in the world playing week-in and week-out in the SPL. When we have some of the world’s best stadiums and football infrastructure we will be the role model of a top football nation.

Our infrastructure plans will deliver both on and off the pitch. We want to enable strong performances from our national and club teams, but we will also provide opportunities for our young footballers to develop their skills in top-class facilities and celebrate their love for the game. We are focused on our next generation of star players for to play and compete on the world stage.

Under Vision 2030, Saudi is making significant investments in infrastructure and services, many of which we have included in our bid proposition. Stadiums, transport, and more, are already being built to keep up with booming demand, and we can use these components as part of our tournament footprint. ’s approach aims to deliver a lasting legacy of positive change through the delivery of a responsible and respectful tournament.
9. How can Saudis and football fans contribute to this national effort to make the 2034 World Cup the best ever?

We are ready and excited to host — and we feel our bid is very strong. One of the most compelling parts of our bid is just how deep our love for football runs in our society — 80 percent of all Saudis are football fans. We want this genuine love for the game to shine through in our bid.

In the lead-up to host selection, we’re encouraging fans to sign up for our “Join the Squad” initiative, which allows them to showcase their pride for the bid and take part in upcoming activities.

You can learn more about Join the Squad here.
10. What is being done at grass roots and at the clubs to ensure that Saudi has the best possible generation of players ready for 2034?

The growth of grassroots programs is at the heart of our football development plans. They are also one of the central components of the wider Saudi Vision 2030 ambition of working to improving quality of life across the Kingdom.

We’re focusing our efforts at the entry points of football, and we’re already seeing some incredible results. We now have more than 300,000 players in the schools’ leagues (boys and girls), and 64 annual youth competitions — up from just ten last year. Regional training centers are booming as well — we have 23 now, up from nine in 2021.

Kids want to play football, and the entire football sector is working hard to ensure they can by providing more opportunities and improving accessibility. Children are seeing their heroes on the pitch here in the Kingdom — Ronaldo, Neymar, Benzema — and are eager to get involved. It’s our collective responsibility to make sure football is as accessible as possible.
11. Finally. With 10 years to go, should the aim be that challenges for the World Cup trophy in 2034?

A lot can happen in ten years. Today, we are focused on growing all aspects of the game we love, including the continued development of our national team. Right now, our national team is working toward its seventh FIFA World Cup qualification, which, if achieved, would make it the Falcons’ seventh appearance out of the past nine editions of the FIFA World Cup. Going for the World Cup trophy in any edition of the tournament is the dream of our nation.


KSrelief’s humanitarian activities continue in crisis-hit nations

KSrelief’s humanitarian activities continue in crisis-hit nations
Updated 03 August 2025

KSrelief’s humanitarian activities continue in crisis-hit nations

KSrelief’s humanitarian activities continue in crisis-hit nations

RIYADH: ’s aid agency King Salman Humanitarian Aid and Relief Center (KSrelief) continues its humanitarian activities in crisis-hit countries, particularly targeting vulnerable families and communities.

In Syria, it distributed 393 food parcels to displaced families from As-Suwayda Governorate to Daraa Governorate, benefiting a total of 393 families.

In Sudan’s Sennar State, it distributed 1,440 food parcels to displaced families in East Sennar, with 9,974 individuals benefiting from it as part of the 2025 Food Security Support Project in Sudan.

In Afghanistan’s Nangarhar province, 135 food packages were given to Afghan returnees from Pakistan. The returnees are now at Omari Camp of the Torkham border crossing.

In Wadi Khaled, Lebanon, more than 3,700 displaced Syrians and vulnerable families in the host community benefited from the 752 food packages given under the KSrelief initiative

Meanwhile in Yemen, 1,350 cartons of dates were distributed in Salh District of Taiz Governorate as part of the 2025–2026 date distribution project.

KSrelief also implemented a technical training program on air conditioning system maintenance in Aden with 20 beneficiaries taking part in specialized workshops.

The program aims to empower underprivileged communities by equipping them with technical skills that improve their economic prospects and facilitate their integration into the labor market.

Aside from trainings, KSrelief also provided psychological support to 333 individuals in Aden through counseling sessions and specialized training courses. The activities were aimed at promoting mental health and alleviating the psychological impact of crises in affected communities.


Saudi designers stitch heritage into handbags

Founder of Surrah Sara Alsaeed creates designs inspired by Al-Balad’s district. (Instagram/surrah.store)
Founder of Surrah Sara Alsaeed creates designs inspired by Al-Balad’s district. (Instagram/surrah.store)
Updated 02 August 2025

Saudi designers stitch heritage into handbags

Founder of Surrah Sara Alsaeed creates designs inspired by Al-Balad’s district. (Instagram/surrah.store)
  • Tradition meets innovation in the hands of creatives driven by cultural pride

RIYADH: A new generation of Saudi designers is redefining what fashion means by looking to the past. From traditional architectural motifs to sustainable materials, young creatives are crafting handbags that celebrate Saudi identity and craftsmanship.

In the heart of Jeddah’s UNESCO World Heritage Site Al-Balad, a brand was born — not just a result of leather and stitching, but of memory, home, and identity.  

For Sara Alsaeed, the founder of Surrah, it all began while walking through the district’s narrow streets.

Qormuz, founded by Abdulrahman Al-Abed, emphasizes sustainability through meaningful production. (Instagram/qormuz)

She told Arab News: “I was surrounded by stories — textures on old walls, the colors of roshan windows, traditional architectural features used for balconies or windows in historic Jeddah, and the weight of history. That’s when I began sketching.”

Inspired by heritage and driven by elegance, she imagined a modern handbag that paid tribute to Saudi culture. 

From the curves of ancient architecture to the palette of historic homes, every detail was carefully considered. 

HIGHLIGHT

Through their work, Saudi designers ensure that their heritage does not just live on but thrives.

Even the name Surrah holds meaning. In classical Arabic it refers to a pouch or bundle — something personal and protective. It is a word still used in the Najd region, and for Alsaeed it captured the soul of her brand: deeply Saudi, beautifully intentional.

Handbags by Remah are crafted using vegan leather made from apples. (Instagram/remah.su)

Surrah began in late 2021 as a small stationery line during the pandemic.

She said: “In my third year of university I had time to reflect. I noticed a lack of Saudi representation in local products. I wanted to create something that felt authentic, that honored our identity.” 

As tote bags became popular, the brand naturally evolved and shifted toward handbags with the Ashiq Collection, inspired by Jeddah’s architecture.

Sara Alsaeed, founder of Surrah, draws inspiration from Saudi heritage to create timeless handbags that celebrate the stories of Saudi women across generations. (Supplied)

“Each bag became a canvas, carrying pieces of our history in its design,” she said.

Surrah’s mission goes beyond fashion, and Alsaeed added: “We want to bring back the stories of Saudi women from the 1950s to the 1970s. To help young girls see where they come from — and to carry that heritage proudly into the future.”

While Surrah is proudly Saudi, its ambitions are global, and Alsaeed said: “As the Kingdom supports local talent more than ever, we have a chance to share our culture with the world.

Hatem Abdullah, the designer behind Remah blends luxury, sustainability, and meaning—crafting vegan leather bags that embody strength, elegance, and purpose. (Supplied)

“We want people from different places to feel connected to our designs, to be curious about the stories they carry.”

On the other side of the design world, another brand is making waves — not just for its style, but for its philosophy.

Remah, founded by Saudi designer Hatem Abdullah, brings a fresh take on handbags that is both ethical and deeply personal. 

Abdulrahman Al-Abed of Qurmoz finds inspiration in forgotten corners of Saudi history, designing clothing that speaks through silence, heritage, and enduring materials.

“I was searching for something that reflected my identity — simple, luxurious, and meaningful,” he said.

That search led him to vegan leather made from apples.

He explained: “It’s not just an alternative to animal leather. It’s smart, luxurious, and environmentally conscious. Why create beauty at the cost of another living being?” 

For Abdullah, handbags are not limited by gender.

“They are expressions of art, taste, and culture … I design for people who appreciate stories and craftsmanship,” he said.

The name Remah, meaning strength, precision, and determination, was chosen intentionally. “We design for women who know what they want — calm, confident, and graceful,” he added. “Every piece embodies that spirit.”

Similarly rooted in cultural pride, another Saudi creative reshaping fashion is Abdulrahman Al-Abed, founder of Qormuz.

For him, inspiration comes from the forgotten, from “old walls, street conversations, and unfinished stories.”

He added: “I find beauty in things that still smell like history. I don’t chase trends; I chase truth.”

Qormuz emphasizes sustainability through meaningful production. He chooses fabrics like camel leather, natural cottons, and camel hair — materials that are both durable and native to the region.

From Surrah’s heritage-rich designs to Remah’s sustainable elegance and Qormuz’s soulful silhouettes, Saudi designers are weaving history into every stitch.

Through their work these designers ensure that Saudi heritage does not just live on but thrives.

 


Dhi Ghazal Valley in Taif draws visitors with natural beauty and charm

Dhi Ghazal valley is a natural retreat, ideal for hiking, camping and picnicking. (SPA)
Dhi Ghazal valley is a natural retreat, ideal for hiking, camping and picnicking. (SPA)
Updated 02 August 2025

Dhi Ghazal Valley in Taif draws visitors with natural beauty and charm

Dhi Ghazal valley is a natural retreat, ideal for hiking, camping and picnicking. (SPA)
  • The presence of grape, fig and pomegranate orchards also adds charm to traditional highland farming practices

TAIF: Nestled in Al-Shafa, Taif, Dhi Ghazal Valley has become a popular gateway offering visitors scenic landscapes, local heritage and family-friendly recreation.

Just 5 km from Al-Shafa center, the valley is easily accessible by a mountain road lined with stalls selling fresh fruit and the city’s famous Taif roses, the Saudi Press Agency reported.

Dhi Ghazal valley is a natural retreat, ideal for hiking, camping and picnicking. (SPA)

Tour guide Humaid Al-Sufyani described Dhi Ghazal as a natural retreat, ideal for hiking, camping and picnicking.

Khalid Al-Waqdani, an expert in mountain heritage, said the valley reflects Taif’s blend of nature and culture.

FASTFACTS

• Taif’s Dhi Ghazal Valley is easily accessible by a mountain road lined with stalls selling fresh fruit and the city’s famous Taif roses,

• Visitors can explore local beehives that produce the renowned Al-Shafa honey, marketed locally and at seasonal festivals as a staple of the region’s culinary identity.

“This offers visitors an authentic cultural experience, highlighting Taif’s role as a civilizational and tourism hub in the Kingdom,” he said.

The region is known for its traditional agriculture. The local rose farms are celebrated in an annual festival attracting thousands of visitors, he added.

The presence of grape, fig and pomegranate orchards also adds charm to traditional highland farming practices.

Visitors can explore local beehives that produce the renowned Al-Shafa honey, marketed locally and at seasonal festivals as a staple of the region’s culinary identity.

The prized regional product is traditionally served to guests at social gatherings.

 


GCC chief receives DCO secretary-general in Riyadh

They discussed a number of proposed projects between the two sides, the General Secretariat said in a statement. (Supplied)
They discussed a number of proposed projects between the two sides, the General Secretariat said in a statement. (Supplied)
Updated 02 August 2025

GCC chief receives DCO secretary-general in Riyadh

They discussed a number of proposed projects between the two sides, the General Secretariat said in a statement. (Supplied)
  • They reviewed various topics related to technology and digital transformation in areas of common interest

RIYADH: Gulf Cooperation Council Secretary-General Jasem Albudaiwi received Deemah Al-Yahya, secretary-general of the Digital Cooperation Organization, at the headquarters of the General Secretariat in Riyadh on Saturday.

During the meeting, they discussed a number of proposed projects between the two sides, the General Secretariat said in a statement.

They also reviewed various topics related to technology and digital transformation in areas of common interest.

Albudaiwi said that the GCC was “keen to unify efforts and enhance regional and international cooperation with other organizations in order to achieve their common goals,” the statement added.

 


Salt solution boosts aqueous battery lifespan tenfold, KAUST study finds

Salt solution boosts aqueous battery lifespan tenfold, KAUST study finds
Updated 02 August 2025

Salt solution boosts aqueous battery lifespan tenfold, KAUST study finds

Salt solution boosts aqueous battery lifespan tenfold, KAUST study finds
  • The findings, published in the peer-reviewed journal Science Advances, show how water shortens battery life and performance

JEDDAH: Scientists at King Abdullah University of Science and Technology’s Center of Excellence for Renewable Energy and Storage Technologies have identified a key molecular barrier preventing aqueous rechargeable batteries from becoming a safer, cost-effective option for sustainable energy storage, the Saudi Press Agency reported on Saturday.

The findings, published in the peer-reviewed journal Science Advances, show how water shortens battery life and performance — and how adding low-cost salts such as zinc sulfate can counter this effect, extending battery life more than tenfold.

“A major factor in battery lifespan — aqueous or not — is the anode, where energy-generating chemical reactions occur. However, parasitic reactions at the anode degrade it over time,” the SPA reported. The study reveals that free water fuels these parasitic reactions, while zinc sulfate reduces free water levels, mitigating damage and improving performance.

Free water refers to water molecules not strongly bonded to others, making them more reactive. This state enables them to trigger unwanted reactions that consume energy and degrade the anode, according to the SPA.

“Our findings highlight the importance of water structure in battery chemistry — a key factor that has been largely overlooked,” said Husam Alshareef, KAUST professor, center chair, and the study’s principal investigator.

Sulfate was found to stabilize the bonds of free water, acting as what the KAUST team describes as “water glue,” altering water molecule dynamics to reduce parasitic reactions.

Most of the KAUST team’s experiments involved zinc sulfate-based batteries, but early results suggest sulfate has a similar stabilizing effect on other metal anodes. This points to a potentially universal solution for extending the lifespan of aqueous batteries.

“Sulfate salts are cheap, widely available, and chemically stable, making our solution both scientifically and economically viable,” said KAUST research scientist Yunpei Zhu, who led the experiments.

Aqueous batteries are attracting global attention as a sustainable solution for large-scale energy storage, with the market reportedly projected to surpass $10 billion by 2030.

Unlike the lithium batteries commonly used in electric vehicles, aqueous batteries “offer a safer, more sustainable option for integrating renewable energy sources like solar power into electrical grids — a key goal in ’s energy transition,” according to the SPA’s report.

KAUST professors Omar Mohammed, Osman Bakr, Xixiang Zhang, and Mani Sarathy also contributed to the study.