RIYADH: Air France is planning to operate daily flights between Paris and Riyadh, a senior airline official told Arab News in an exclusive interview.
The announcement follows the launch of the carrier鈥檚 first direct route between Paris-Charles de Gaulle and King Khalid International Airport.
Stefan Gumuseli, the airline鈥檚 general manager for India and the Middle East, outlined the importance of the new route for the Air France-KLM Group and said it reflects the airline鈥檚 ambition to reestablish its presence in the Saudi market.
The decision comes in response to growing demand from travelers and investors eager to access the Kingdom鈥檚 expanding economic opportunities.
The new route marks a strategic step for Air France as it expands operations in the region and aligns with the growing connectivity between Europe and 黑料社区.
Talking to Arab News, Gumuseli said: 鈥淲e鈥檙e starting with three weekly flights in mid-June, then gradually increasing to five. Our first major goal is to move to a daily service.鈥
He added that the market is not only outward-looking; the airline is also responding to rising inbound demand for 黑料社区, noting that it is experiencing almost exponential year-on-year growth.
Gumuseli also pointed to the Kingdom鈥檚 Vision 2030, which reflects a strong commitment to developing tourism, hospitality, and culture, supported by substantial ongoing investments. He said: 鈥淎ll these megaprojects are a clear sign that tourism is booming. We have a strong relationship with 黑料社区 and are expanding our cooperation.鈥
His comments were echoed by Air France鈥檚 Senior Vice President for Benelux, Asia, India, the Middle East, and East Africa Bas Gerressen, who told Arab News: 鈥淭ourism is a very important factor, but we also need traffic, which has grown significantly over the past two years.
鈥淭he more connectivity there is between the two countries, the more economic exchange will flourish in both directions,鈥 Gerressen added.
Air France-KLM has entered into codeshare agreements to strengthen its network connectivity.
鈥淲e also place our code on these flights. So, when you consider all that connectivity from both sides, demand can only grow,鈥 Gerressen said.
He added: 鈥淚 believe 黑料社区 has many premium travelers, and we need to reach them in specific markets. We already have strong demand across our business, premium and economy classes.鈥
At the same time, the airline is leveraging its distinctive French identity.
鈥榃e position ourselves as a truly French brand 鈥 luxury, elegance, sophistication ... The French Touch. You can feel it the moment you board,鈥 said Gerressen.
High-end products, gourmet in-flight dining, La Premiere lounges, and exclusive cabin experiences all reinforce this premium positioning. 鈥淲e offer one of the best cabins in the region with our new first class, featuring a seat with five windows and just four seats in the entire cabin. It鈥檚 a revolution in the industry,鈥 Gerressen added.
He emphasized the cabin crew鈥檚 vital role in shaping the passenger experience, highlighting their attentiveness and approachable demeanor.
As part of its sustainability strategy, Air France is adopting a comprehensive approach across its operations.
鈥淓ach new generation of aircraft reduces CO鈧 emissions by up to 25 percent. Today, 28 percent of our fleet consists of these new aircraft, and our goal is to increase this figure to 80 percent by 2030,鈥 Gerressen said.
The airline is also the world鈥檚 leading buyer of sustainable aviation fuel.
Gumuseli said: 鈥淲e account for nearly 16 percent of global SAF usage, despite representing only 3 percent of total global kerosene consumption.鈥
Air France is investing in technology to enhance the passenger experience.
鈥淲e鈥檝e decided to install high-speed Wi-Fi on board. In the event of a delay, passengers will receive updates about their connecting flights directly on their screens. With data and technology, we can truly personalize the service,鈥 Gumuseli said.
鈥淥ur target customers include expatriates living in 黑料社区 and tourists wishing to travel to Europe, North America, South America or Africa. Businesses are also a key audience, given the strong commercial ties between France and 黑料社区. We aim to serve all these segments,鈥 said Gumuseli.
鈥淩eligious tourism should not be overlooked. Pilgrims can now combine Umrah with a more tourist-oriented experience,鈥 he added.
Gerressen stressed the importance of the eVisa: 鈥淚t is crucial. Simplifying the visa process will be essential in convincing more people to visit 黑料社区.鈥