RIYADH: Riyadh played host to the Women’s Wear Daily (WWD) Global Fashion Summit at King Abdullah Financial District on Thursday, with US fashion designer Norma Kamali featured in the line-up of speakers.
Throughout the day, there were several workshops and conference sessions that discussed a variety of topics related to entering the Saudi market and sustainability at the event that was held in partnership with the Saudi Fashion Commission and King Abdullah Financial District Development and Management Company
Iconic designer Kamali spoke to the audience about her experience as a fashion entrepreneur.
Kamali, who started her business in 1967, is known for such statement pieces as the celebrity-lovedsleeping bag coat, the high heeled sneaker and the Parachute Collection.
During her afternoon session at the summit, the designer emphasized that the Saudi fashion industry is at a crossroads.
“ is one of the most innovative and forward-thinking countries in fashion and young designers here know their heritage and they have the technology and support,” she said.
“So, my advice for the designers is to really pay attention to the opportunity you have and don't let it pass by because this is your moment and I believe the future of fashion really is here,” Kamali added.
The designer also touched on Artificial Intelligence and how important it is for the fashion industry to adopt it.
"I want to live to be 120 years old, but when I pass away, the team will have a ton of my AI tips and tricks. It's an exciting tool that's a lot of fun to use," she stated.
Kamali received the WWD International Designer of the Year Award at the Global Fashion Summit.
In the evening, the Fashion Awards will celebrate the achievements of Saudi designers through a ceremony. Among many accolades, the Designer of the Year award will be presented to a creative whose work has impacted the fashion industry.
“We are thrilled to witness the burgeoning fashion industry in gaining global recognition. Hosting WWD’s annual Global Fashion Summit for the first time in our region, right here in the heart of Riyadh, is an exciting moment,” said Burak Cakmak, CEO of the Saudi Fashion Commission, in a previously released statement.
