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Charmaleena is a Jeddah-based fine jewelry brand founded in 2012 by Saudi sisters Leena and Hala El-Khereiji.
Charmaleena jewelry is handmade, and features silver, gold, diamonds and other gemstones. The pieces are designed to give women a sense of individuality and self-empowerment.
The brand has more than 15 collections, each containing its own unique pieces, including necklaces, earrings, bracelets, pens and a children’s jewelry line.
The pieces are crafted to convey emotions, as each and every piece within a collection tells a story.
“Edge of Nature,” “Swords of Love,” “My World Malachite Necklace,” and “Amen” are pieces inspired by a love of the Kingdom, its culture and its spirituality. This is symbolized in the swords and palm of the Saudi flag and the map of the Kingdom as well as the Kaaba and the green dome of Madinah.
Each collection contains diverse pieces that can be worn in a variety of ways. For example, segments of the necklaces in the “Freedom” collection can be worn as a pair of earrings.
In 2016, Charmaleena jewelry was selected as one of the top 10 emerging female designers in ��������, for the first edition of Vogue Italia Fashion Experience Jeddah. Charmaleena is located in the heart of Jeddah, in Al-Rawadah district at Elkhereiji group building. For more information visit