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Two 2025 reports, one on soft power and the other on ºÚÁÏÉçÇø’s reputation, indicate that the Kingdom’s overall ranking has slipped a little but it has gained in nation brand value and positive media coverage.

In nearly every social gathering or meeting I take part in nowadays, the question of whether journalism is still serving society reigns supreme. The questions posed and comments made all point to the rising lack of consensus about facts and diminishing trust.