Middle East’s sports economy holds $75bn growth potential, report estimates

Middle East’s sports economy holds $75bn growth potential, report estimates
Sport-related tourism now accounts for 10 percent of global travel spending, totaling $600 billion annually. Shutterstock
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Middle East’s sports economy holds $75bn growth potential, report estimates

Middle East’s sports economy holds $75bn growth potential, report estimates

RIYADH: The Middle East’s sports economy has a $75 billion growth opportunity, driven by the need to close a significant participation gap, a new report showed. 

While 85 percent of the region’s population regularly consumes sports content, only 30 percent actively participate — highlighting a disconnect that could unlock substantial economic value if addressed, according to Oliver Wyman. 

Titled “Unlocking the Middle East’s Sport Economy,” the report outlines how the region is entering a pivotal phase as it prepares to host global events such as the 2030 Asian Games in Doha, the 2034 Asian Games in Riyadh, and the 2034 FIFA World Cup in . 

Governments across the Middle East have already committed more than $100 billion to sports infrastructure through 2034, spanning stadiums, wellness districts, and community recreation spaces. This wave of investment coincides with demographic advantages, as nearly 60 percent of the population is under the age of 30. 

These conditions position sport as a transformative driver of both economic and social development. alone could generate up to $200 billion in revenue from tourism, media, and global investment linked to its sports ambitions. 

“The Middle East is entering a defining decade for sport,” said Guillaume Thibault, head of Sports and Entertainment – India, Middle East and Africa, Oliver Wyman. 

“By moving beyond world-class events to make sport part of everyday life – through inclusive infrastructure, digital ecosystems, and vibrant local engagement – the region can unlock the full potential of its sport economy and shape the future of global sport innovation,” he added. 

The report also highlights a shift from viewing sport purely as competition to embracing it as a lifestyle, supported by digital integration, health and wellness trends, and broader community engagement. 

Sport-related tourism now accounts for 10 percent of global travel spending, totaling $600 billion annually, while the rise of “sportainment” — blending sport and entertainment — is reshaping commercial strategies within a global experience economy projected to reach $15 trillion by 2034. 

Regional projections suggest annual growth of 5 percent in sport participation, 10 percent in the overall sport economy, and 14 percent in sport tourism.  

The study highlights the importance of embedding sport into daily routines through community-centered urban planning and inclusive infrastructure. 


World Bank approves $430m program to advance Tunisia’s energy transition 

World Bank approves $430m program to advance Tunisia’s energy transition 
Updated 12 November 2025

World Bank approves $430m program to advance Tunisia’s energy transition 

World Bank approves $430m program to advance Tunisia’s energy transition 

RIYADH: The World Bank has approved a $430 million financing package to help Tunisia modernize its power sector and accelerate the shift toward cleaner energy, as the North African country seeks to cut emissions.  

The five-year Tunisia Energy Reliability, Efficiency, and Governance Improvement Program — known as TEREG — includes $30 million in concessional financing and aims to improve the performance of the state-owned utility Societe Tunisienne de l’Electricite et du Gaz, or STEG, while expanding renewable capacity and strengthening sector governance, the lender said in a statement. 

The program aligns with Tunisia’s target of attracting $2.8 billion in private investment to develop 2.8 gigawatts of new solar and wind power capacity by 2028, a plan expected to generate more than 30,000 jobs, mainly during the construction phase of renewable energy projects. 

It also supports the North African country’s goal of reducing carbon intensity by 45 percent by 2030 compared with 2010 levels. 

“By fostering renewable energy development, TEREG will strengthen Tunisia’s position in clean energy, creating economic opportunities and ensuring long-term energy security,” said Alexandre Arrobbio, World Bank country manager for Tunisia. 

He said the project reflected their strong partnership with Tunisia and supported its sustainable development goals. 

“It builds on our long-standing engagement in Tunisia’s energy sector and complements ongoing initiatives like the Tunisia-Italy Electricity Integration Project, the Energy Sector Improvement Project, and advisory services from the International Finance Corporation and the Multilateral Investment Guarantee Agency, aligning with Tunisia’s Country Partnership Framework and its commitments under the Paris Agreement.” 

Amira Klibi, senior energy specialist at the World Bank and task team leader for the project, said this is the first program to benefit from the institution’s Framework for Financial Incentives, receiving rewards for its size and long-term benefits due to its impact on reducing greenhouse gas emissions. 

“The program’s reforms — such as reducing technical and commercial losses and increasing the share of renewables — are expected to deliver lasting improvements in the operational and financial performance of the sector, making electricity more affordable and reliable for households and businesses across Tunisia,” Klibi added. 

According to the statement, the program seeks to boost STEG’s operational and financial efficiency, encourage private-sector participation, and reduce the carbon footprint of power generation, while ensuring reliable electricity access for households and enterprises. 

It also aims to cut electricity supply costs by 23 percent, raise STEG’s cost recovery rate from 60 percent to 80 percent, and lower state energy subsidies by 2.045 billion Tunisian dinars ($693 million).