https://arab.news/pfarh
- Leveraging Makkah鈥檚 pleasant winter climate, it will create safe, well-managed sites for residents and visitors
MAKKAH: The Makkah municipality launched the Makkah Winter initiative on Tuesday to turn the city鈥檚 winter season into a vibrant, sustainable tourism and entertainment experience.
The initiative will include seasonal destinations that enhance quality of life, support small businesses and improve the city鈥檚 urban landscape, the Saudi Press Agency reported.
Leveraging Makkah鈥檚 pleasant winter climate, it will create safe, well-managed sites for residents and visitors, stimulating local commerce and tourism while supporting entrepreneurs in hospitality, cafes and entertainment.
The program also features community activities to engage neighborhoods, attract tourists and enhance public spaces to meet high living standards, the SPA reported.
The municipality said that the initiative aligned with its broader efforts to organize tourism seasons and balance investment, community engagement and Makkah鈥檚 cultural identity.