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• Destination check-in

  

  Hotels are becoming the main attraction, with 68 percent of travelers choosing destinations based purely on accommodation. From boutique desert resorts to themed city hotels, unique stays are now inspiring where people go.

• Beauty-led travel

  

  Beauty-focused trips are rising, with 51 percent of Saudis buying skincare products abroad and 41 percent planning to visit beauty stores or book treatments overseas in 2026. Travelers are mixing self-care with exploration.

• Shelf discovery

  

  Supermarkets are a key part of the experience, with 83 percent visiting local stores and 43 percent seeking snacks they cannot find at home.

• Altitude shift

  

  Mountain escapes are gaining popularity, with 89 percent considering summer or autumn trips for hiking, clean air and cooler weather.

• Book bound

  

  Literary travel inspires 73 percent of respondents to book trips linked to books or authors, while 66 percent value reading time on holiday.

• Family miles

  

  Multi-generational travel is growing, with 38 percent planning trips that bring parents and grandparents together, showing that family time remains a top priority in 2026.