RIYADH: New Murabba, the mixed-use real estate development project in northwestern Riyadh and eastern Diriyah, has signed a shirt-sponsorship deal with Saudi football team Al-Hilal.
Under the agreement, the New Murabba logo will feature prominently on the front of shirts worn by the women’s first team and male youth teams.
The deal was signed by Michael Dyke, the CEO of New Murabba, which is a subsidiary of the Saudi Public Investment Fund, and Esteve Calzada, CEO of Al-Hilal Club Company.
“Al-Hilal represents excellence and legacy in Saudi football,” Dyke said. “This sponsorship is a step forward in supporting the Kingdom’s ambitious sports ecosystem, in line with Vision 2030.
“By supporting youth and women’s football, we are not only investing in the future of Saudi sport, but we are also setting the stage for future generations.”
Calzada expressed delight with the deal, which he said brings together two organizations with deep historical roots, reflecting a solid legacy and a forward-looking vision.
The sponsorship agreement supports a key goal of the club’s board, he added, which is to diversify investments and seize available opportunities, and represents an ideal opportunity given the company’s rich and inspiring history and bright future as a hub for creativity, sports and entertainment.
Dyke added: “We hope this sponsorship showcases the harmony between New Murabba’s vision and the momentum of sports in . Together, we’re creating unforgettable experiences, enriching lives, and powering ambitions.”
