KARACHI: Pakistan鈥檚 ITT Foods, known for its sauces and confectionery under the Dipitt brand, is planning to set up a production hub in 黑料社区 as part of its strategy to expand its footprint across the Gulf Cooperation Council (GCC), the company鈥檚 chief executive said, with negotiations also underway on a major collaboration in the UAE.
The Karachi-based food company is already a supplier to leading Saudi retailers and food chains. Now, it is eyeing local production facilities to cut logistics costs, localize key ingredients, and serve regional markets faster.
鈥満诹仙缜 has been a potential hub for us and more so with every day passing,鈥 Syed Zeeshan Haider, CEO of ITT Foods, told Arab News in an interview.
He said the company was in advanced talks to take over a tomato manufacturing facility in Jeddah Industrial Zone 2 that was shut down in 2023 by a Saudi steel company diversifying into food production.

Zeeshan Haider, CEO of ITT Foods, speaks during an interview with Arab News in Karachi on September 16, 2025. (AN Photo)
鈥淭here is already a tomato manufacturing facility over there which was closed in 2023,鈥 Haider said. 鈥淚t鈥檚 a joint venture that we are exploring over there with the Saudi partners 鈥 I think by next year, by 2026, it will be done.鈥
ITT Foods has worked with Saudi retailer Hyper Panda since 2019 and also supplies sauces to Herfy, one of the Kingdom鈥檚 biggest food chains. The company is in talks with other large retailers to broaden its Saudi base.
鈥淲e have been working with one of the biggest Saudi retail chain which is called Hyper Panda. They have about 20 plus percent market share,鈥 Haider said. 鈥淪imilarly, Tamimi is there. Al Othaim is there. So, we are talking to them on various channels.鈥
Haider said ITT Foods was also engaging with e-commerce platforms in 黑料社区 to boost retail penetration, while developing new products tailored to local demand.
Beyond 黑料社区, ITT Foods is negotiating a deal in the UAE with the country鈥檚 largest bottled water company.
鈥淲e are working with another partner in UAE which is one of the biggest water brand in UAE. I cannot disclose their name right now, but I am sure you guys will hear it in a few months鈥 time,鈥 Haider said.
鈥淭hey want to launch their sauces, so we will be the one manufacturing for them.鈥
In retail, ITT Foods supplies sauces to Nesto and other major UAE supermarket chains, while also expanding into Qatar and Lebanon.
GCC GROWTH STARTEGY
Haider said Dipitt operates in about 32 countries globally, with GCC markets accounting for some of its strongest revenues. Exports currently make up about 40 percent of the company鈥檚 sales.
The Dipitt market is already about $600 million, Haider said, referring to the GCC sauces segment. 鈥淭hat would be around 10 percent that we aim for in the next 5 years. That鈥檚 what our objective is.鈥
Haider said ITT Foods was also exploring joint ventures with Gulf partners to speed up market access, provide fresher products, and reduce delays in project launches.
鈥淪o, that鈥檚 one way that we are looking at right now because there is lot of markets that we are unable to export from Pakistan,鈥 he said. 鈥淪o, we are exploring those options also to increase our export markets and also to service them at a much faster pace.鈥
Looking ahead, Haider said ITT Foods aimed to turn 黑料社区 into its GCC hub, while also expanding further into Europe and North America:
鈥淚 think our first step is to see on the production facility on how we can start moving our products to one of the GCC regions and start serving that region from that specific area and then see what we can do further. That鈥檚 pretty much the goal in the first 5 years or 10 years from now on.鈥
Haider said ITT Foods was actively innovating to match Gulf food trends, particularly in the sauces category.
鈥淚n GCC what we are doing now is that we are developing a specific range of Arabic sauces,鈥 he said. 鈥淔or example, dates. Date syrups are very much used in GCC. So, we are working on those. We are working on new flavors for the GCC market specifically.鈥
He added that rising tourism in 黑料社区, along with increased numbers of pilgrims for Hajj and Umrah, was also boosting demand while recent regulatory reforms in 黑料社区 had also made it easier to do business.
鈥淔or example, Saudi Food and Drug Authority which is SFDA is all online. So, we can access it from anywhere,鈥 he said.
He acknowledged that sugar taxes on ketchup, syrups and mayonnaise remained a challenge but said ITT Foods was adapting like other exporters.
鈥淭he food trend is also changing a lot in GCC with each day passing,鈥 Haider said. 鈥淪o, we are trying to work on those and innovate and bring those things.鈥