Partnership will ‘nurture future stars’ at Al-Jazira, says Manchester City academy director

Partnership will ‘nurture future stars’ at Al-Jazira, says Manchester City academy director
Al-Jazira Academy has signed a strategic partnership with City Football Group aimed at developing young players and producing future stars. (Supplied)
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Updated 11 September 2025

Partnership will ‘nurture future stars’ at Al-Jazira, says Manchester City academy director

Partnership will ‘nurture future stars’ at Al-Jazira, says Manchester City academy director
  • The club has announced a strategic collaboration with City Football Group which will focus on its long-term development

ABU DHABI: City Football Group and Al-Jazira Club have announced a collaboration agreement focused on supporting the latter’s long-term football development.

The new agreement will expand upon CFG’s existing consultancy work with Al-Jazira Academy and include advising on other key areas of football strategy.

CFG has supported the Abu Dhabi academy for the past two seasons, providing expertise in coaching methodology and education, technology, facilities and operations. The collaboration aims to attract top talent and nurture future stars following successes like the U-21 team’s double win of the Emirates Cup and Super Cup in the 2024-25 season.

Manchester City Academy director Thomas Kruecken said Al-Jazira had a clear vision — to provide the best development platform for young footballers in the UAE.

“We support this vision,” he said. “For the past two years, our teams have been working together at the academy level where City Football Group has been providing consultancy services for Al-Jazira Academy.

“In the future, we will continue exchanging ideas and best practices … and make sure Al-Jazira Academy gets the best possible support to fulfil their ambitions.”

Kruecken also laid out the goals — short and long term — that the link will aim to achieve.

“This collaboration aims to attract top talent and nurture future stars, following successes like the Al-Jazira Academy’s U-21 team’s remarkable double win of the Emirates Cup and Super Cup in the 2024/25 season,” he said. “Attracting top talent will help support Al-Jazira Club (to) be sustainable for the long-term.

“In Manchester, a lot of players have come through at Manchester City Academy at a young age and have now become world-class players,” he added. “Al-Jazira has the same ambition to produce their own and we support them and share our expertise and ideas.”

Gareth Prosser, Al Jazira Academy director, echoed Kruecken’s words.

“The collaboration with City Football Group allows us to access so many areas of expertise and insights,” he said. “This support will help grow Al-Jazira Academy and realize our ambition to provide the best development platform to young players. We are working on a weekly basis to exchange ideas, share valuable insights and develop programs.”

He added: “In terms of the future, we hope to see more players coming through from the academy and into Al-Jazira’s first team and then representing the senior national teams. We want players to have a professional career, playing in elite leagues across the world.”

Beyond the academy, CFG will advise on best practices in areas such as talent identification, recruitment, player development and performance optimization. The collaboration will also include the sharing of knowledge in data analytics and the identification of actionable data insights. 

For CFG, the partnership strengthens its presence in the region and opens new opportunities for knowledge exchange and local insights. It complements CFG’s regional City Football Schools programs, which currently have more than 3,000 students enrolled.

“We look forward to expanding our work with Al-Jazira Club across key, high-impact football projects,” said Olivier Turkel, general manager at City Football Middle East.

“Because of our unique model, we bring a diverse global expertise, as well as a track record of successes around the world. Through the consultancy, we aim to share our unique insights and to contribute to the club’s on-pitch performance. This collaboration is also an opportunity to contribute to the continued growth of football in the region, and we will work hard to do so.”

Al-Jazira Club CEO Jamal Saeed Al Nuaimi said: “Collaborating with City Football Group underscores our commitment to world-class football development and reinforces our position as a regional leader and innovator. We take pride in the progress already achieved at our academy, and we are confident that CFG’s proven expertise will elevate us further — enhancing talent cultivation and driving sustainable, long-term success across the club.”


Global gaming business opens regional HQ and esports venue in

Global gaming business opens regional HQ and esports venue in
Updated 05 November 2025

Global gaming business opens regional HQ and esports venue in

Global gaming business opens regional HQ and esports venue in
  • ESL FACEIT Group describes new studio in Riyadh as premier event space of its kind, says it will help cement city’s status as a global leader in esports
  • ‘We are committed to supporting the Kingdom’s vision, tapping into its energetic, young population to fuel major growth,’ says CEO Niccolo Maisto

LONDON: ESL FACEIT Group, a video game entertainment and operations business, opened its new regional headquarters and flagship esports venue in Riyadh on Tuesday, a move it said furthers its commitment to the growth of esports in .

It described the studio, which covers more than 1,000 square meters and can accommodate more than 500 guests, as Riyadh’s premier event space of its kind and said it will help solidify the city’s status as a global capital for esports.

It will serve as a hub for esports fans and communities, EFG added, while hosting local tournaments, such as the ESL Saudi Challenge, and international competitions. With more than 300 square meters of LED screens, it said, the venue also offers comprehensive facilities for broadcasters, as well a venue for brand activations and other marketing and media events.

“We are committed to supporting the Kingdom’s vision, tapping into its energetic, young population to fuel major growth,” said CEO Niccolo Maisto.

“With the opening of our new regional headquarters, we are establishing a new stage for our most exciting competitions, while helping to drive key infrastructure and localized content.

“We firmly believe Riyadh is becoming the global capital of esports, and we’re honored to play a leading role.”

EFG said its investment in the new facility is expected to create professional pathways for the development of Saudi talent and creation of jobs across multiple functions, including broadcast production, content creation, and community and event management. This is in line with the aims of ’s National Games and Esports Strategy to create 39,000 jobs and contribute SR 50 billion ($13.3 billion) to national gross domestic product by 2030.

Mohammed Alasiri, EFG’s director of human resources, said: “Walking into the new facility in Riyadh, I felt the energy of a new chapter and the opportunity for us, as Saudi talent, to shape the future of esports.

“This studio isn’t just a building; it’s a hub for local ambition, global standards and community growth.”

EFG was the official operating partner for the recent Esports World Cup in Riyadh, an eight-week event organizers described as the largest esports and gaming festival in the world. The business said that it has been developing tournament structures, anticheat software, live gaming events, and esports festivals for gamers and fans for more than 20 years, with a combined fan reach of 225 million.

Counter-Strike, a team-based multiplayer, tactical, first-person shooter, is one of the most popular games that feature in contests hosted by EFG, and its predecessor the ESL (Electronic Sports League). Others include Dota 2, League of Legends and Call of Duty.

“We were here for the past, we are doubling down on our investment for the present, and we are committed to building the future of esports” in , Maisto said.

“This studio is a physical testament to that commitment, allowing us to effectively bridge local Saudi audiences and competitions with our global fanbase and events, creating highly attractive, long-term engagement opportunities for international and local brands.”